Perhaps this year we will experience 2015 "host game

This February, state news and publication Sarft released a host of games, including PS4 and Xbox One, after 2013 "First year of mobile games," and perhaps we will experience 2015 "The first years of host games".

Host game in the 80 's created the first golden age of the game industry, and bred a number of well-known brand, such as Nintendo, Sony, EA and other foreign manufacturers have been the backbone of the development of the game industry. Unfortunately, host games in our country is limited by the influence of public opinion and policy, after a short period of time in the 90 's, the rapid degradation. Until last year, the Shanghai FTA officially set up, the relevant departments of the policy has changed, China's host game industry in a certain sense ushered in a new opportunity to sail.

Just this February, state news and publication of SARFT on its official web site to open a number of host game approval information, including PS4 "true three unique 7: Reggie Biography full Version", "Final Fantasy x/x-2" and the Xbox One exclusive works "plastic", "Fruit Ninja: Body Sense version 2" 9 of the writings have passed the SARFT review.

There have been rumours that Sony's PS4 was forced to postpone the sale because of a not-so-successful game the country's version of the Xbox One, which was sold last September, has been hard hit by the sheer number of good news, with enough ammunition in the hands of the two big overseas giants, which is set to launch a furious offensive.

It can be said that 2015 will become China's host game of the year. So now the question is, who will benefit from the two giants ' formal entry into China?

The first is the player.

Under the support of the players, China host game has a short period of glory, even now, in Shanghai, Beijing, led by a large number of host players still. Only for a long time they can only buy edition host and games, not only enjoy the warranty and after-sales service, in the use of such as PSN network services will also encounter a lot of trouble.

With the introduction of national line version of the host, the rich game, the future Chinese players will enjoy more localized games and Sony and other companies to provide quality services, enjoy more value-added, which in the "parallel" is unimaginable. Players will truly enter the era of their own mainframe.

Host players will also receive unprecedented attention. In Sony, for example, they carried out a series of industrial adjustments last year, selling not only a significant portion of real estate, shutting down the Canadian stores, but also abandoning the PC business and SOE (Sony Online Entertainment), concentrating a significant portion of the resources on the PS4 business. And China's vast market will undoubtedly be one of Sony's main directions, you can imagine that the future of China's PS4 users will be highly valued, enjoy more quality services.

Second, developers.

Overseas, both Sony and Microsoft have made a lot of effort to build their own gaming platforms and have given considerable support to developers. Now, game giants like Sony have become regulars for major international game developers. In the recent GDC2015, Sony not only announced the PS4 mainframe global cumulative sales breakthrough has exceeded 20 million units, and said that in the future will continue to increase support for developers.

Now the game host competition is essentially platform contention, whether it is PS or Xbox, behind all have like PSN and live such platform support. In such a large environment, the importance of enabling developers to compete for quality developers is self-evident for such an overseas giant. That's why Sony's PSN platform can emerge with classic indie games like "groceries" and "Tokyo Jungle". From the PS4 Chinese version of the first game lineup can be seen, not only the domestic game occupies half, but also "nine Yang Magic" such a monopoly, enough to see Sony's domestic game developers attention.

For domestic developers, the overseas host is not only a more platform for choice, but also to obtain more resources to support and release products the perfect opportunity. Not only that, Sony also introduced the concept of the overseas hot games to the mainland, and successfully cooperated with the network, through the innovative model of the public to help developers, and the game products to explore. In this we also wish to have more domestic quality game landing host platform.

Finally, the entire gaming industry.

As mentioned above, even if the popularity of online games today, there are still a large number of host players, their user portraits tend to show a high age, high consumption capacity of "double high" characteristics, is extremely high-quality user resources. The overseas giants will undoubtedly bring new game ideas and market operation experience, especially Sony such "halfway" giant has a wealth of market experience, will become a powerful driver of China's video game market.

Sony in Hong Kong, Japan, the United States have a wealth of online activities, from Sony before the Spring Festival "and PlayStation Reunion Dinner" can be seen, Sony will introduce this tradition to the domestic, for the player to create a three-dimensional, diversified game environment.

At home, the host game abroad in fact, the domestic companies have long been seen in the eyes, just suffer from policy restrictions can not get involved. Now, as China's host game recovers, the major companies have moved: The listed companies and the Oriental Pearl will cooperate with foreign manufacturers to issue games host and game products, millet and overseas celebrities Ouya cooperation in the domestic launch of Android games host, Tcl and a number of game companies in the country to form the game ecological circle, On the television platform to provide users with a wealth of game content, Konka announced with the Tencent game cooperation, Skyworth announced and TV play cooperation ...

Visible Chinese players are gearing up to open up the host market, and the rise of the host game will let the Chinese game industry chain thus complete, become the crown of the Coronation Stone. Sony PS4 host's national version has been officially sold on March 20, with the previous sale of the Xbox One competition, then we will personally experience the first "host war" in the Chinese market.

Not only that, the products and ideas brought by overseas giants are expected to touch a revolution in the entire Chinese gaming industry. After 2013 "The first year of mobile gaming," Perhaps this will be our experience in 2015 "The first years of host games." In such a spring, we have reason to expect more.