Persistence is the begotten of realizing the dream

November 24, Chengdu Cloud Innovation Technology Co., Ltd. founder and CEO Liu Dewen in Chengdu Speech record:

I think the main reason I was invited here is because our company still survives. Yes, as an innovative and applied company, I would like to share some experience in survival and development. Cloud innovation was there a long time ago, people who entered the early Chengdu Mobile Internet basically All should have heard about it . As the first group to do iOS development in Chengdu, our company has been stubborn and application of the strength. Today, the company has applied more than 20 million downloads. But our company has done little promotion, basically are natural increment, so I dare to put this number out, and our second number is 14, we have done more than 100 applications, but now, has gradually focused on reducing to 14. If in the future, we can focus on an application, then our company will really become.

Lean development lets mobile apps lower playing music threshold

We have been adhering to the application of this field is because we have always had a concept, that is to play with the threshold of music down, so that more ordinary people can also go to playing it, let parents of the forced children to learn music to stimulate the child's interest point. It is because of this idea that we have been holding on. So far we have produced a lot of instrument applications. Our main tool is the mathematical model. Through the mathematical model, we let the people who can not play the real instrument to play an instrument on the stage, through the offline activities, many fans are also constantly interacting with us, tell us what this thing should do to play better. To define our customer base is very difficult, up to 80 years old, to 1-year-old children, and many friends of all ages. The scene is also very diverse, some people play in the toilet, Some people play at home, Some people in the office to play.

In the music list, the list for us has not been particularly exciting things, because often on top, there is a free list, there is a fee list, there is a best-selling list, media coverage is quite a lot. This is one of the videos we made on YouTube, which was clicked 20,000 times a day overseas. Although we still live without the tyrants of playing games, we have been thinking about how innovative applications can break through. We have now developed the hardware bound to the product, there is a certain amount of purchase. We think that if you want to persist in this field and create a conceptual thing, or even popularize something, first, we have to delve into our core expertise to further improve our threshold. There are three of them doing good music applications in China. In the quantity we are the first place, has three in China has been in this field to toss about. The second is to quickly meet the span of the screen era, we have begun to do. To quickly try a different business model, the last is to find a good platform.

Embracing the successful application of "four steps" in the era of cross-screen

This is a product we do, we see this is a keyboard, this keyboard on the mobile phone, IPAD, TV can play, you can socialize with your friends in the United States to talk about this is the era of the screen we meet a product. The people who do the application need to be more sensitive than the people who play the game, and have a better sense of smell in order to constantly look for the scene, such as the entertainment scene, educational scene, or a show scene. Cross-screen offers different experiences to customers. Because our keyboard is made of Bluetooth 4.0, its transmission distance is 100 meters. If there is a smart TV, I stand at a distance can talk about, traditional instruments do not do this. The scenario can be an example: you and your lover watch TV in the living room and don't allow children to watch TV. But I want the kid to play a tune for me, he plays it in the bedroom and you can see it on TV. We developed a product for Samsung a while ago, and a couple of people get together when they're bored, they can use Bluetooth and WiFi to make a band play. Now as long as the Android machine our company can do, in the future we have to get through iOS, you have a mobile phone can play, this is a new desktop game. Our application still has a lot of imagination space.

To sum up, we do applications that need to do so several things:

1, Low-cost attempts, as far as possible with good professional field of cooperation rather than their own research.

2, looking for the possibility of offline cooperation for example with artists.

3, to meet user needs. Our users are also particularly cute, there are often some people from all over the world to visit us, you this application to do good, then do good, we are these customers are not willing to turn to other aspects. This is called "pain and happiness."

4, to be quick, must be few but few quick products.

Trying to be a big platform to do idealistic pragmatism

Last year we participated in Tencent open platform of the application Innovation contest, also won the award, Tencent gave us a lot of money to promote funds, the promotion of funds I have been put in there reluctant to use (laughter). I think our products are not perfect to a certain extent, if you one day in Tencent to see cloud innovation a product appears, it is our real spring. Standing on the shoulders of Giants is also a great advantage, can speed up the spread of products, we only need monographs of their own good. Entrepreneurs need to be idealistic realists, both of which are indispensable. Welcome everyone to add my micro-letter to talk.