Personal analysis of network advertising: Advertising main website main advertising Alliance

If you are a corporate marketing director, want to adopt the way of network marketing, such as choosing the current popular network advertising for corporate image promotion or product promotion, then what are you most concerned about the factors? Recently, a well-known Internet Information service agencies in response to this problem, 100 of business market executives to conduct market research found that more than 80% of the market executives of the choice is "advertising effect."

"More and more network advertisers began to pay attention to the effect of advertising, indicating that Chinese enterprises in the network marketing understanding gradually deepened, Chinese enterprises advertisers in the network marketing more and more mature." Cao Kaibin, Vice general manager of CCW Information, evaluates the choice of corporate market executives. Cao Kaibin Introduction, in recent years, China's network advertising from the development trend of the outstanding performance of integration, precision, interaction and several other characteristics, this shows that advertisers are no longer like the Internet ads, just select a network of advertising to promote the form of some strong network media for a single position, forcing the network media dilemma, Have to raise some advertising price, and even become "sky-high", and the main advertising only heavy form of the effect of the delivery, often results very little, the cost of the drop. "Integration, precision, interaction," the development of these trends behind the pursuit of "advertising effect" in the context of the emergence of online advertising effect has never been more and more advertisers are concerned.

According to the latest data from market research agency Eric, 2008, the overall scale of online advertising increased to 18 billion yuan, the annual growth rate of 71%. Since the first Internet advertisement in China in 1997, network advertising as the main way of internet marketing by virtue of its own high-speed growth, is increasingly becoming the most stable business model for the development of China's network enterprises, is also attracting more advertisers to put a lot of market budget to invest in the network, "advertisers to the network effect of attention, Is the premise of the healthy and sustainable development of the network advertisement, only the network advertisement can bring the lasting effective effect, can finally guarantee the advertiser to turn the budget more to the Internet, "said Professor Liu Wenxi, director of marketing Department of Beijing Business University."

The alliance consists of three main elements: advertisers, Web sites and ad league platforms. Advertisers in accordance with the actual effect of network advertising (such as sales, guidance number, etc.) to the site to pay the owner of reasonable advertising costs, save marketing expenses, improve marketing quality. Website Master-Slave Alliance platform to get the appropriate ads, put on the Internet and other media forms to obtain revenue.

From the 09 network advertising system, advertisers invest in investment, the scale is vast, the main income of the site is still considerable. Because they all have a common carrier, that is netizens. First, we straighten out the principle. Internet users open a Web page or network media, visit the Web page, see their interests or things, click to enter, this may be an ad link, from the site or media (advertising page) shopping or investment, advertisers charge high profits, continue to advertise.

So netizens are the carrier of network advertisement. Advertisers use the network to diversify their channels of communication to promote their own brands and get profits. Site owners use their own free page resources to help advertisers pay for the spread of profits. The form is roughly divided into, Monopoly mode: Like package days, Package week, monthly, Package quarter, package year and so on, advertisers selected sites or media in part by advertisers control, for the dissemination of profit. Click Pay mode: Like Baidu bidding rankings, netizens click on your ads will charge fees. Profit mode: Netizens click on the ads after the purchase or consumption of a portion of the site for you to provide services or media, such as distribution Commission, registration Commission and so on. Garbage mode: The most objectionable mode for netizens, such as window ads, user involuntary behavior trigger ads, malicious code, mandatory Internet users to visit an ad or hijacked the browser must visit the ad. (each mode is purely personal to the network advertisement opinion)

Advertisers to promote the use of various models to obtain advertising profits must be greater than the amount of advertising fees. On the contrary, it is a failure of network promotion. The network investment must have the risk, excessively invests or throws in the unsuitable pattern or is not suitable the network resources, may cause the loss. Site owners too high selling advertising or wrong choice of advertisers may also cause a decline in income or no income. should be the quality of the site itself, combined with the content of the site, a combination of browsing the appropriate choice of ads.