Personal app development is on the verge of desperation: Shanzhai is rife with profit difficulties

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In the middle of the afternoon, a group of iOS developers is still beating the discussion, McGrady (alias) do not want to leave to eat, she excitedly read the other app developers exchange of various technical experience. Shortly after entering the industry, she was not caught up in the recent rumors that "personal app development is dead". "Never heard of it." She told reporters with a tone that she wanted to skip the subject. Any new industry has the right to dream, but once the first in the application development industry hit a brilliant 139. Me founder Zhu Lianching has admitted to the IT times that "personal app development is dead" is an increasingly positive point of view. For individual developers who still think the market is full of opportunities, are the pioneers ' experiences of reference value?

Innovation meets technical bottleneck

"Many institutions, the media are also in the development of the heat of the industry, but as a person in this, I learned from some friends in the industry, there is a growing phenomenon of unprofitable, many individual developers monthly income of up to thousands of yuan." Zhu Lianching told the IT Times reporter.

As a mature development team, he has recently begun to fade out of the development dimension and instead engage in more promising work such as SDK Toolkit. "The current app market is like a road that's jammed with cars, whether it's a car (a personal developer) or a luxury car (a mature team) that's hard to move through. Zhu Lianching this interpretation.

Recently, more mobile phone game developers in the micro-blog despair, "Monthly income only thousand yuan; no business model, if continue, I may die one day in front of the computer, and my partner may be divorced." ”

"By the cottage, the brush list infringement, the application of homogenization seriously these factors have actually been said for too long." Zhu Lianching said, and according to his observations, the "worse" situation comes from a new factor: the new technology for mobile devices seems to have hit a bottleneck.

Zhu Lianching recalls: "In the 2008 into this industry, I feel touch screen, sliding function, lbs and so on before the PC on the technology, are driving stunning works of the main factors." But in recent years, the technology of mobile devices is relatively fixed, there is not much new technology, so the scope of innovation has become weak. "Although many new people complain that their ideas have been shanzhai, in many cases the real" creativity "is rare, and many individual developers are only making minor improvements on the basis of their predecessors. This is the hope of profit, Zhu Lianching that is not realistic.

The chaos of the market, everyone to the cottage a

"National Air Pollution Index" developers Wang Jun that the use of the cottage has intensified. For example, violating developer rights is more than just a so-called direct competitor, some industry-related non-developer teams have also come to the table: "The previous one was not a very large app advertising platform and we have contact, and then found that they have developed a similar application, but also to steal our exclusive concept of the picture." After chatting with some developers, they found they had similar experiences. ”

In the name of advertising to get the developer material, and replication, Wang Jun that the other party to do this out of nothing: "To tell the truth, we can only in micro-blog to express the protest, this aspect of the rights is difficult." Our team has only 2 people, I have to take care of development, operation, daily reply to the user dozens of comments, no time and energy and they seriously. ”

As the recent haze weather concern continues to warm up, Wang Jun application is ranked in the forefront of similar products, he felt that advertising revenue can maintain operations, not fully agree with the "developer Dead" argument. He said that, fortunately, because the Shanzhai "professional not counterparts", after all, lack of good development capabilities, resulting in poor cottage products experience, so that their own violations are controlled within a certain range.

Dedicated development? Individual developers need to ponder

"Cocoa private food" is a good download of the personal development of the app, in a previous smart TV manufacturer of the conference, it was also a glance at the manufacturers, as the introduction of one of the first applications. However, the application of the developer of "round cocoa," but told the IT Times reporter, can be more leisurely to do the app, it is because of their own resistance from the industry and investors from all the way temptation, ultimately did not choose to resign to engage in full-time development.

"App was very popular, I was very encouraged, then there are several investors to find me, I also thought about quitting." "But in the end, the dismal experience of some friends around me tells her that this does not seem to be a good choice." These experiences include applications other than mobile games at present, it is very difficult to profit, and only advertising this single profit model: "Now I only apply as a hobby, do not add ads and so there is no problem, but can enhance the user experience, if hastily transformed into a full-time developer, must always bear the pressure of earning a living." ”

The developer Wu Jin (a pseudonym) works hard to keep up with a "walk". She also carries out dozens of app development work each month, because each application's monthly profit is only hundreds of yuan: "So the sum of money is probably equivalent to an ordinary white-collar wages, but very hard, almost all in front of the computer work, Many UI is too late to optimize. ”

Zhu Lianching that if the current individual developer has a purpose to develop a common application, want to take a new attitude to the market to make a lot of money, there is little possible: "Only good mobile games in the money, but the development of mobile games is not a common application can be compared to the technical and operational capabilities of the general developers to understand." ”