Personal blog positioning in low-end users more likely to form Word-of-mouth

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Personal blog is actually a micro-web site, its operating procedures and ideas as well as the site, the first need to have a clear positioning. We all know that blogs mainly rely on the words and ideas of bloggers to influence others, so if you want to affect more people in the Internet, build a famous Bo, first of all to think clearly, you have to affect what kind of people, and you can affect what kind of people, only think of this point, you can make a correct user positioning. My opinion here is that it is easier to do this with a low-end user. Why do you say that, mainly for the following reasons.

1, low-end users of a relatively large number of users. The more high-end the user group level, the less the number must be. This is believed to be very good to understand, like 80% of the money is in the hands of 20% people, will not appear to say that an industry is a big guy, no younger brother situation.

2, the demand of low-end users is always a lot but easy to meet. For example, as I have just entered the SEO line, even what is the key words, what is PR and so these basic things do not know, and for such problems, a little experience of people can help answer.

3, more eager to get help from others. Low-end users because of what they do not understand, so their circle will be very open, and each other very much like exchanges, I have a profound understanding. Remember that will really do not understand anything, see a group of what learning to add to see how they are doing, their own problems will ask them. So in the lower end of the user population is relatively good promotion, and because their needs are more easily satisfied, so they will be more grateful, and easy to form a word-of-mouth effect.

4, anyway, high-end users are a step by the low-end users to grow up, no one is high-end. In the low-end users to achieve authority, nature becomes high-end.

So in the positioning of the blog, as far as possible positioning in the low-end users, at least more than Bo main low-end some will be more easily access to user volume. And compared to low-end users, high-end users are difficult to do a lot of.

1, the number of high-end user groups is a big problem, a small number.

2, the demand of high-end users is also less, and there is a need to be difficult to solve. You see those successful celebrities, like Lee Kai-fu, Ma Teng They are the absolute high-end bar, who can solve their problems?

3, high-end users of the circle is relatively closed, and do not like too much to communicate. It's going to be pretty hard to break into their circle and promote. and want to get their approval is also more difficult, so want to be in the high-end user group to form Word-of-mouth is not easy.

Therefore, these are enough to explain the personal blog user positioning as far as possible, so as to facilitate the expansion of the audience, and thus easier to promote, and form a reputation, so as to create a famous Bo. These are purely personal views!

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