Personal brand and hammer apart he will be depressed, but he can also dissolve,

Individual brands separate from hammers

"He will be depressed, but he can also resolve, or if the window can be opened, he did not know how many times to jump down." "Hammer CTO Chang the window of the 7-storey office at the Motorola Building," joked the

Chang refers to Luo.

All along, the Luo in the online world reality show has a combative, sharp, poisonous tongue. Even after the hammer phone's release has changed, claiming to learn to be a "qualified entrepreneur" who talks less, he uses a variety of expressions on his microblog to express his emotions, as well as an act of silence against the business world.

The twists and turns of the hammer were Luo unexpected. At the end of the conference, a short time into the 50,000 orders, he was happy in the interview talk about helping the company's single youth marriage, "These boys will make a lot of money in the future."

Soon, supply chain components supply, low production yield, the product is questioned, the price of the storm like the tsunami hit by the wind waves. The company, which has been there for two years, has only chance at some point.

In a speech to the "entrepreneurial story of an idealist", Mr Lo's reflections on these accidents were problems in production and supply chains;

These reflections are serious, but they are superficial. Because the old man even in the hammer T1 this handset to achieve 200,000 sales, he had to admit that the 200,000 of the buyers and he initially set the composition of the consumer group is a big deviation.

His cyber-radiation capability did not reach the part he had expected: the elite, the financially sound, the independent values, the aesthetic taste, in most of the buying crowd or the "old" sign. Luo, who claims to have "internet addiction", is accustomed to the spread of Weibo, and his friends around him have great influence on Weibo, but this is far from enough to cover the larger elite. In most of these cases, the Luo crisis is just an early curtain call for "an English teacher using crosstalk as a mobile phone" network absurd farce. This is mostly to avoid network farce, for Luo mobile phone, see don't want to see.

Now Luo wants his personal brand to be separate from the hammer, talking to the team and the product. It's hard to say if this is the right choice. However, in the description of colleagues, there is another Luo, this Luo serious, shy, poor communication, "he has no gas field, show no self-confidence, talk is not amazing, very abstemious." He will go to public lectures, like teachers, over and over again practice, even to the details of the sentence transforms.

But this kind of Luo, obtains the investor and the supply chain many help and the approval. "Get too many inconsistent with the general business logic of support and help," the industry has a good wind rating T1. Perhaps this is the Luo of the business world's expected behavior?

A 50-minute meal.

After starting the hammer, the Luo time is divided into two parts of work and sleep.

Speaking of the state of his and his wife's life, Luo said, "Even if you live together, you don't have time for a meal." "He describes his work at three or four o'clock every night, sleeps until 10 o ' clock next day, wakes up 11 o'clock, and is often called away for lunch." His wife waited until 11 or 12 o'clock in the evening, and he went to bed alone when he didn't come back. He had not been aware of it. Until a friend Wang Hill about his six months of a dinner, finally about, because and his wife also know, so three people eat together, Luo wife to small Shan said, thank you, because you come I can with our house old Luo together to eat meal. As a result, the meal was 50 minutes away.

Luo once engaged in a business, there is often a surprising enthusiasm, although no one knows how long this enthusiasm lasts. He had locked himself in a rental house for almost a year before he went to New Oriental. Before making a movie, he also looked at the French film recommended by the teacher and saw that he wanted to vomit.

Not everyone knows this "joking fat" behind the pay, product director Zhu Yumu is a Luo powder, is to defected to Luo only from a U.S. architectural design company resigned. "After working with him, the biggest difference to him is that he can be so diligent." Zhu Yumu said, often the night before the meeting to discuss the results, the next day when the old Luo often put forward dozens of kinds of plans. Because of the belief in the aesthetics of Old Luo, Zhu Yumu himself as a firm executor.

Fat Man Without cost

When we met Chang, he said he was a little bit upset the night before and he called Old Luo. T2 has already been finalized in the design phase. "Lao Luo or constantly want to change the product, I have to teach him what is not moving." The production of mobile phones is too complicated, this side we may change 3 days, but to the factory that the full realization may be 20 days, and there is a spring festival in the middle, the control will be delayed. Chang said, "Old Luo is the biggest uncertainty of the hammer." ”

Chang from Motorola, has a wealth of manufacturing experience. But the hammer practice has never experienced before, in Motorola, the product project is already controlled the cost, so there will be no excess cost.

In T1 design, Luo set a 3500 sales price, so he never in the cost of Chang requirements. So in T1 this machine, in order to do better, there are a lot of unique design, and even the assembly with the screwdriver is different from ordinary machines.

"The old man can almost be seen as a fat man without cost." "Chang describes the old like using" all kinds of adjectives + fats "This sentence," We are not to pursue cost-effective, we must make the best products. At that time this design, our idea is that although our quantity is small, we can pay double the price to you, hoped that the money changes the time, changes the quality. But others are in the components to make money, and that profit ratio, at the end of the mold to pay one times the price is negligible. As a business, people will certainly not agree to your approach, which is the basic business community. ”

And due to the complexity of the process, the hammer production line has increased a lot of labor. General machine production line is about 30 people to 40 people, the hammer used more than this "much more."

"T1 experienced so much, but probably later is the most enjoyable time for old Luo." He does not care about marketing, do not care about the sale, only obsessed flutter in the product on the good. He T1 about 6 hours a day in hardware, but T2 may have to rely on me to catch him for an hour every day. Fortunately, the first came out of the design language, gave him a framework, he can only do addition and subtraction. ”

In fact, the success of those who are popular in the internet world: 10,000 hours of accumulation, the largest product manager, Luo.

"I'm your fan."

Luo first was introduced to the investment party purple-FAI Capital, the other party did not fancy him. He was dressed like that, and he looked ordinary. "Recall the first meeting of the situation, Zhenggang said, is Luo took out ROM, only to impress him."

Public occasions, Luo, Youboy, Lotus Tongue. It is difficult to imagine, in private, there is no such a gas field of him, how to see a stranger blush shy, bad words.

But this reality can sometimes erupt into great power. As Luo says, this sometimes makes the hammer get out of the ordinary business logic.

Because the mobile phone on the entity button problem, Luo met Lans technology CEO Zhou Fly. Before going to visit, Chang first to Luo about Zhou Qunfei from a female worker to become the mobile phone industry Glass Queen's course, to the factory after the meeting, Luo red face up before, holding Zhou flying hand, shyly said "I worship you, I am your fans." ”

Two people familiar with, chatting about entrepreneurial hardships, said that even if the bitter, if again will do. After the supply, because of the Zhou Qunfei to Luo a lot of help.

"Few people know that I am a man who speaks to a group of people and sweating. In the fifth year of teaching in New Oriental, I still feel nervous in class from time to time. I used to tell them that I was a shy person who was afraid of speaking in public when the audience below had been completely excited. Luo said in an interview.

This may be the Luo behavior, he likes after the success, only then exposes its short, relies on this kind of contrast to form "the baggage", as a fat man, he may consider oneself has the duty to undertake the life distribution this kind of role.

Born proud.

The first Battle of the hammer was almost over. Current inventory status, Chang said is "Healthy inventory", that is, within 45 days can be sold out of the inventory. Although T1 encountered unexpected problems and suffered financial losses, these are, in the view of investors, excusable.

Just finished the new round of financing the hammer, no accident T2 will be listed next April, is now ready to produce.

According to Luo in the "entrepreneurial story of an idealist" speech, in order to solve the T1 problems, T2 will do a good job of 100,000, the production and supply chain traps all finished, and then at the end of the conference can be shipped immediately. "As long as there are more than 90% of praise, the next round of shipments will be able to reach 300,000, and then another round is 1 million." "Luo said.

This is a very risky approach. The mobile phone industry's pace is getting faster, when Nokia Motorola still eminence, a mobile phone from the definition to the listing is about 9-12 months, and now this is probably a mobile phone life. Early production is bound to mean that the selection of certain components can not meet the industry's latest standards, in this case, still positioning the high end of the hammer how to further explain the "natural pride"?

Does he need to find a balance between innate pride and the marketplace? Careful users will find that there is no popular beauty camera function on the hammer phone, which, according to the Hammer team, is an extremely kitsch feature, but not long ago, Mr. Lo launched the company's "Handsome Team", which opened a female user experience day in a café.

Chang, as an engineer, may be the team's most aware person at this point. What is the concept of innate pride, he said? He is really not very understanding. He originally belonged to the buying crowd defined by old Luo, "I may spend tens of thousands of pieces to buy a picture, but my interest is very early in the digital product." Also, many people know about hammers, but they don't turn into buying behavior. ”

To solve the problem, it is said that the hammer is in the preparation of a slightly lower-level mobile phone series, this is not the official confirmation of the hammer.

Domestic mobile phone competition intensified, the big guys have their own platform yell, the network has a huge energy of the old may not need to back off, just need a new label.