Personal experience with website SEO and user experience

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

First of all say a money, my experience is to do the site in fact, the ultimate goal is to make money, so you can start from a number of angles, such as someone to do traffic hanging ads, someone to do the price, someone to do product rankings, someone full-time to do for others to optimize, no matter what method, I want to say is to do what you are best at the method. For example, I personally, the previous is to do the site hanging ads, and later found that the money is few, a few dollars a day, can not live like this, perhaps I do not have this talent, will not flow, will not set up ads match.

So I transformed, I began to study product optimization, is to study what kind of products in the online competitiveness, (such as search Volume One day between 500--1500), in fact, the product itself is not difficult to optimize, but most of the product site is not optimized, or competitive generally are bidding or the first page are optimized stations, Do not think too much traffic words, competition means that you have to devote more energy to do, time, manpower, material resources to have a distribution ratio, to see the final return and investment is not appropriate, if not appropriate do not do. After experimenting with several stations, found indeed, enterprise products to make money, at least one product than I have more than one months of advertising, personal experience is to do things to be good at discovering what they are best at, then play their own good side, the best side of their own good, life ah, mixed well-off is no problem.

Again, website optimization. First, mentality. What is the optimization station, Black hat? In fact, most of the industry is a bit of cheating means. One is that Baidu's technology is really immature so that cheating can exist, in addition, cheating is a short-term route, suitable for people with mature experience to operate, the novice suggested or honest to do the station, the regular station to live long, in fact not less than cheat money, but many people do not see the future to give up. Any industry is the same, finally adhere to the end will be successful, I have a friend, is to do the intermediary business (northeast people called the Sewing Son), is the manufacturers have products, he found the home, contributing to two transactions, he earned intermediary fees, know how long he did? 12, a full 12 years, 12 years basically did not make money, the family complained, Life is not rich, wife will divorce, but he insisted on doing this industry.

Finally, last year, he finished a single business, know how much he earned, 1.5 million! Bought a building, bought a car, very chic to live. What I want to say is: Don't look at how much money people make envy that is not yours, you have to see where others pay, things depend on the mentality, luck is sometimes really important, but not without luck we do not do, small luck, normal work as can make money, the key is mentality. Ranked up, very happy, ranked fell down, very depressed. Every day to check the rankings and outside the chain, do you feel tired? Keeping a good mentality is the main, and not more than all the energy in one station, this is a risk reduction problem.

Second, ranking. Most people may think that it is the outer chain and the key word pairs, so long as this is done, ranking is going up, this affirmation, but not in the top 3, if the front of the people in the heart to do the station, and will not be very stable, maybe when it went down, also may come up again, on the product sales site, I personally do not recommend doing so. Has a great impact on product sales. I personally summarized the ranking advantages, in turn from big to small: User experience---keyword layout---chain---domain name---outside the chain---PV---IP.

Why I put the user experience in the first, because of personal experience, did experiment Station, Baidu Top 10 are all bidding, the natural ranking of the top 6 are top-level domain names, are also the optimization station. Really is very attentively to do this station, hair articles are basically original or false original, keyword layout, within the chain, domain names are from the user's point of view to design, do my best to think of the user's thinking, from doing stand on the natural ranking home, with 52 days, up to the natural ranking of the first, is in the 60th sky, And never fell off.

My station PR1, outside the chain 20 several, are PR0 or 1 of the new station, the best is to have 2 PR3 station, row in my second station, is PR4, outside the chain of more than 10,000 stations, the 3rd is PR3, outside the chain of more than 7,000 stations, so that is not your PR job must row first, It's not you. More than the chain must also be ranked first, the user experience is very important, that day backstage happened to see a statistic: A person unexpectedly in my station stop for 4 hours, crazy dizzy! I think I forgot to close the page, hehe. Why does the search engine put your station in the first place, because the search engine existence is based on giving the user the best value present, when your website user experience is very good, means that the old people point your station, old people at your stop, then the engine will do the record, think you station to the user has the function, therefore will put you stand in front. So personally think really want to do the station, might as well design your site user experience, the harvest is great.

2. Keyword layout, also some people can think is the keyword stack. In fact, the stack is not afraid, some people say density below 8%, but I personally think 15% below is acceptable, if your station is not a garbage station. You also know 8%, other people also know that 8%, are 8%, how to highlight your advantage? So add a little bit more appropriately, 10%--15% problem is not big. SEO do not be careful, afraid of how to try, do not try how to progress, do not care too much about the number of changes, or the first sentence: mentality. Keywords in the title, you can have two different ways: first, a direct stack of keywords, or Baidu's related search in the title, the second is a keyword appears 1 or 2 times, two ways can be, based on your site can be considered a different choice.

About page layouts, this is complicated, the beholder, the individual has own experience, I suggest to refer to Baidu Bar, picture search, encyclopedia or video search layout to see, Baidu does have to improve their site weight behavior, but he has a few search layout above really feel good, actually also should have a good ranking. Go to Google search things, is not a lot of Baidu things in front, there is a certain reason. Increase the weight of the whole station, suitable for array layout, enhance the single page weight, suitable for the left---center---the lower right layout.

3. Inner chain. This is very powerful, I once said: A competitive keyword, within the chain can almost put the site in the home page. To refer to the master of the chain approach, absolute and relative address can be, the column as far as possible with an absolute address. On the chain of the article a lot of writing is very profound, here I will not say more.

4. Domain name. It is undeniable that the value of the domain name has been newly mentioned. An old domain name is much higher than a new domain name. This is why the old domain name is easy to include new articles, the new domain name is not easy to collect part of the reason. For a large number of new sites, especially the production of garbage, Baidu does not have a good solution mechanism, so had to set a checkpoint from the domain name, this is no way, who called technology than others. The domain name uses pinyin or English how many to the website still has the benefit, therefore if you want to make a product station, chooses a suitable product domain name or is full of important, registers. COM bar, the garbage cn now to 10 yuan, the renewal is still high, in fact and COM, two years is similar.

5. Outside the chain. It doesn't really need much, 30 or so home page links, the general station is enough, that kind of abnormal, except, I refer to the Enterprise Product station, the quality of the chain of course the higher the better, if there are 30 PR3 to 4 of the station home connection you'd better.

Mass, I have not tried, and will not, always feel that kind of things are not reliable, but the mass manipulation of the right, ranking is daze on the ground ah, the internet can often see such a station. Others mass success does not mean that you group, people's methods, the use of tools you may have not seen, so do not easily take the form of the station to do cannon fodder, make sacrifices is a cost. On the way to do outside the chain, such as the blog outside the chain, Sina, and the news is still a bit of use, the other, everyone to explore it!

As for group building, very strong, see yourself to operate, and some things only to do their own to know how to use, did not do others tell you that is not clear, you can not understand so profoundly. Outside the chain, said home friendship links, two ways: one is not relevant, as long as the conditions are similar to the chain of the station, the other is only linked to their own site, in fact, personally think both ways are desirable. Even unrelated rankings are not necessarily bad, here you may want to consider the site of another approach, not relevant. In fact, irrelevant things sometimes just push your site to the rankings. When everyone is involved, you go to do irrelevant, search engine on the one hand will reduce your site's censorship, on the other hand will think that your site a lot of original, so as to improve the weight, you have to go a curve road, of course, this is an alternative SEO practices, not just for connection, but also for content.

6.PV. To a certain extent is a standard of user experience. PV High, on behalf of the site content and reasonable structure, can enhance the weight of the whole station.

7.IP. There is IP, especially a large number of IP access, this station to upgrade the ranking is quite helpful, other do not say, said a collection, we are not allowed to consider, some articles why not included. Most likely this page has no IP access. If a page has IP access, he is more likely to be included than not a large number of visits. especially Google. Can allow different IP access or do outside the chain.

Important said the above seven points, why did not say the content, one is that the scope is too large, the second is the content of the processing is not the same, or involves the user experience problems. Original content must be good, the key is false original how to do, one is to comply with the article intact, and then add comments below the article, conditional and technical can also use different IP to add different comments; the other is to change the paragraph, change the chapter content, but with my observation, such a change Baidu can be distinguished, Change Big One o'clock can, in fact, do an original page layout can also be added, at the same time also lies in the weight and structure of the whole station, sometimes not to include you this article, perhaps in order to include this article in a related content in the title, it is likely to incidentally you this article included.