Personal website Promotion Complete Handbook

Source: Internet
Author: User

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personal website-a noun that is no longer familiar. Now have a personal website in China, not millions of netizens, although we should not just for the name and benefit to do personal site, but there is no doubt that their own site by more people know that more people appreciate, is the expectations of all stationmaster, after all, this can satisfy people's innermost feelings of achievement. So how to promote their own personal site, using what methods to make their own site name by more people know, is the webmaster are concerned about. This article will tell you how to promote your personal website.





1. Login to all kinds of search engine





This is a very popular way to promote. There are more than thousands of search engines on the web, even if the English search engine is not counted, only the Chinese version of the search engine is not hundreds, so we need to use the "Addweb" or "Deng Lurkey" and so on specifically to register the site to a variety of search engine software for landing outside (in fact, I do not agree with the use of this software, Because this type of landing will not be more than your own manual to go to the landing more successful, but also need to manually go to landing several well-known search engines, such as Yahoo! Chinese, Sohu, Sina, NetEase, TOM, 263, Goyoyo and so on must be landed. Of course, due to limited time, only need to manually landing these several well-known search engines can be, and other more or use specialized software to do it, not to mention that many search engines will use the program to crawl peer database, such as you in a well-known search engine landing successfully on their own website, after a long time, You will be glad to be in another search engine, also find your own site (and you have never landed on this search engine), so catch the traffic high, well-known search engine successful landing is the key. It is worth mentioning that now many search engines have begun to pay for the landing, that is, if you do not pay the service provider, then do not want to log their site into the database. Fortunately, at present, it is only for business-type commercial web site charges, personal sites can still be free landing. I hope that in the future, the personal website will also take the way of charging.





at the same time, in order to match a variety of search engines to better find your site, I suggest you should also do the following work on their own website:





1) page title <TITLE>





Title is the text that appears in the top left corner of the title bar above the browser when browsing the Web page, which is the first information that a site is seen by a visitor. At the same time, many search engines on the Internet automatically when the site search recorded on the page includes the title and keywords. Therefore, the title of the page for the promotion of the site and to increase the interest of visitors to browse the site is a great help. The way to use page headers in a Web page is as follows:





<html>


<head>


<title> Add the network station title here </title>


</head>


</html>





2) keyword <Keywords>





when your site is automatically recorded by a search engine, the 50 to 100 keywords you provide for your site are important. Because your site will be indexed by these keywords, so that when the visitor searches the search engine, use these keywords to find your site, so try to use all the relevant keywords to describe the site. Keywords are used as follows:





<html>


<head>


<meta neme= "Keywords" content= "Add the keyword here" >


</head>


</html>





3 Website Description





Web Site description appears in search engine results. The description of the site is good or bad to a large extent determines whether the visitor will be through search engine results to visit your site. Therefore, the site description should cover the scope defined by the keywords, and focus on highlighting the site's focus, highlighting the appeal of the statement to the visitor. Should be extracted 20 of the most important keywords, according to the actual work of the user's most concerned about the information and the site to focus on the information provided, carefully write a paragraph including the space in no more than 250 words of descriptive text. The use of the site description is as follows:





<html>


<head>


<meta neme= "Description" content= "here Add Network station description" >


</head>


</html>





adopt this kind of promotion way typical personal website is: E book space-time.





e book time of the webmaster Toto in the establishment of the first day of the site, the site will be landing to a variety of search engines: such as Yahoo, Sina, Goyoyo and so on, and the first page of the HTML title bar, the keyword filled out a large number of descriptive text, So that even if the web search engine such as Google can be the first time to search the "e-book Time and Space."





2. Exchange links





Obviously, it's also a routine way to promote, the personal website does not like the commercial website to have the huge cash to be able to "burn" (digression: Now the commercial website also has the reason many), but may unite, with the brothers website carries on the Friendship link exchange work, these links may be the text form, may be the 88x 31 Small icon in the form of logo, can also be 468x60 large advertising banner form, of course, can also be illustrated or a variety of irregular forms. As long as the exchange between the two sides to achieve a tacit understanding, a site in B site to do a friendship link, b site should also be in a site to do the corresponding time, the form of friendship links to return, this is the purpose of this way of promotion. and the promotion effect of friendship link depends on three: the first is to be broad, large-scale and other sites to exchange links can make their own site exposure increased; the second is to quality, and flow of high, well-known sites for Exchange; The third is to put their own site links on the other side of the prominent position, this is to see you and the other owners of the relationship between the decision , such as a Web site on the home page is hung with the text links of other sites, and the only one is the icon link, nature will be more eye-catching. And what is the so-called home page links, partner links, strategic alliance links and so is nothing but webmaster and webmaster relationship between the depth of the direct embodiment of it.





In fact, a lot of new sites have just come out, will be in the initial mass use of the site Exchange links to promote the way, but in my impression of using this kind of promotion, the most successful case, when a "network of new era." At that time its webmaster Chen to all kinds of personal stations, commercial stations have sent a sincere exchange of links to the letter, so that everyone has to establish links for their site. The home page of the new era of the network is naturally also hung full of colorful logo and text links, but the result is that the Web site browsing speed has declined, but the popularity index is rising steadily.





3. Participate in various rankings and selection activities





Many large web sites have opened a variety of personal site rankings and selection activities, such as a variety of traffic statistics system is a free publicity channels, and specialized evaluation site is the obligation for its website propaganda good place. Of course, all kinds of commercial websites or professional stations do not regularly hold a variety of Web site competitions, top 10, such as activities, not only to improve the volume of visits, but also a good opportunity for webmasters to become famous, a lot of participation in this kind of competition, your site will be more people know.   But please keep in mind, to Ningquewulan, some of the rankings, the selection of the site itself is not even 100 people per day, then you spend your valuable time to participate in such organizations why?





Small fish ping pong world is now the famous Table tennis website. At the beginning of its construction station, has participated in various selection and ranking activities, and benefited greatly.





4. Email Promotion





This is the least expensive and time to promote the way, you can use the traditional group email, you can also on your own website, open a subscription to Electronic magazine (mailing list) function (so that both enrich the content of your site, but also allows you to quickly accumulate fixed email sales target), But remember this promotion method, can only be used to your familiar friends, if you casually to yourself do not know and did not subscribe to your electronic magazine users to send email to promote their home page, is a kind of send junk letter behavior. The consequences, not only make you a big drop in word of mouth, and will be listed as a blacklist lifelong not to visit, and even may be the mail bomb retaliation. Send email to promote the success of the key is that you send invitations to other people to visit their own advertising letter, write to be sincere, and the best your website to provide the information content is just received this letter is required by netizens. The more important point is that this kind of email promotion can be used once, not much (for sending an electronic magazine is unrestricted).





5. In a variety of guest books, forums, chat rooms, newsgroups published information attention





for personal website promotion way always want to hold a kind of do not spend money or spend less, but can do a child's attitude, this in each guest book, forum or other interactive place advertisement information dissemination way is free. The specific way must be clear to everyone, but need to remember two points: one is to find a popular, high quality forum or guest book release information; Secondly, we should pay attention not to let oneself is to advertise this purpose is too obvious, because this will not only arouse the BBS Netizen's aversion, may also be the moderator delete posts or even the account number. You can easily promote, for example, to explore a problem at the same time, to leave your website address, or simply put the ad in your forum signature. Remember to not always write "Welcome to my Homepage" and so on, should be more with the user in good faith exchanges, in the appropriate place to mention their website address and content on it. And when you really do it, you will find that not only more and more people are willing to visit your website, but also to know a lot of friends, why not?








This kind of promotion way of site countless, here will be a friend of the author's personal site list. I look at the Chinese web is now more than 10,000 visitors/days of the outstanding emotional literature of personal sites, the original in the promotion, has been in a variety of well-known it sites, imperceptible to do some soft advertising, the fact that the effect of extraordinary.





6. Website to engage in online activities to promote





can do their own activities, can also work with other sites to carry out activities, for example, you are a design site, so you can launch a "So-and-so website logo competition" Activities, so that not only increased the site's interactivity and intimacy, so that their site can quickly increase the number of registered members in a short period of time, Visit the volume and increase the visibility of the site. But remember that if this activity is large-scale, or under the network to carry out, then you have to pay a certain material price, and if you are in collaboration with people or on the Internet, then the personal site can be acceptable.





7. Publish articles in various media





Obviously, this is not any webmaster can do, but you may not have a try? Take the initiative to some it newspapers and magazines to cast some manuscript, your article does not have to write very professional, very literary, as long as fluent and can say one thing is good. At the end of the article to mention their own website, or their own site as a case in the lines of the article, so not only you can receive royalties, and your site will be more people know.





Ashes level integrated game website, the Fun Net (formerly "Heroes Game Time and Space") is this kind of promotion way loyal advocate, the website member almost everybody will write the article, and with each kind of traditional plane media good relations. So that in the writing of the royalties at the same time, but also for the promotion of Web sites.





8. How strong, Friend
.



It is more important than this to
any promotion way. Make some friends, all kinds of friends to know (but not let you promiscuous friends), for example, you and a business station network management is good, that can fully use his relationship to help you in the scope of their permission to promote, if you know a writer, Then maybe he will take the initiative to help you write an article to promote your site.





Huajun now has become an idol of many personal websites, but his success now has its own reputation and popularity. Because from his internet that year began to continue to build a variety of online friends, coupled with its personal friendly, website production is indeed excellent, over time there are a large number of friends willing to help his software download station for promotion.





as a webmaster, if you can understand the above promotion of the road, will bring visibility to the site at the same time, improve the number of visits, of course, there is the possibility of becoming a brand personal site. But I believe anyone can understand that only in enriching their website content and enhance the site characteristics of the premise, your personal station can be prosperous, rending. Do not push the cart to the horse.


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