Personal Summary: How to order the SEO optimization scheme

In SEO this line also has three years time, oneself also does the plan the experience, however, has the very detailed need our attention. Beijing travel Agency as follows: Personal experience summed up SEO optimization program seven key points to share.





: Site Positioning





site positioning mainly refers to us to do according to our industry to do a good job in the early planning, such as: we should choose how to compete for the key words? What is the choice of profit model?





Keywords Mining





refers to our site construction before the excavation of a large number of keywords, and then targeted screening, from the screening to determine good early target keywords and long tail keywords, we choose the target keyword and long tail keyword when we must consider two important factors.





(1), key words conversion rate





(2), keyword flow We must choose the key words must be to these two factors can meet the comprehensive requirements of the line.





we choose our target keywords and long tail keywords according to these 2 requirements.





profit model to determine





We're using orders, or the factory outlets, or advertising, if we have products can be made direct sales, if you do a platform or to give others orders or user ads to make money like some of the QQ, novels, picture stations which are based on the flow of money, Then we have to determine our profit model, because your profit model of different your site's development direction is also different, your site's long tail keywords and the content of the site will be different.





second, the choice of space domain name





1, the choice of domain name





(1) to do after the brand (domain name with the brand name of the whole spell)





(2) if the resource station (we will use the full name of the keyword as a domain name, such as Taobao Guest class site)





(3) The cost of domain name (about 100 yuan/year)





2, the choice of space





(1) test his speed stability (install a program and then use Baidu statistics to speed, the best is the number of clicks)





(2) feature (support for 301 turn, 404 error page, double line, IIS log, pseudo static)





(3) The cost of space (small site of 200-300 yuan, vps about 1000-2000 yuan)





(4) The server has hosting costs (cloud server 5000-15000, other servers See demand pricing)





3, website program





ordinary small and medium Web site with the dream-weaving program on it, other programs are not recommended, because if you are not very familiar with other programs, your future maintenance costs will be greatly increased, because the dream-weaving template and familiar with the background of the dream of more people, relatively low maintenance costs.





4, website record





is mainly to see the time, each region's record time is not the same, generally about 1-2 weeks.





above these are to do a detailed comparison and analysis, written to the SEO optimization scheme, because this can facilitate the targeted choice of space and domain name, the overall site planning, you can avoid the stability of the site and the development of the site later encountered some problems, such as 301 problems, Website Brand keyword construction and so on.





three, the production of sketches





sketch refers to the SEO personnel according to user needs and conversion rate to consider the site layout planning of a preliminary plan, he includes the title of the site production, navigation directory classification and name setting, page content of the plate and the number of links list set. Sketch design of the website is divided into three parts: the homepage of the website, the catalogue page and the sketch design of the inner page.





1, navigation settings





When we set up the number of directories to navigate, we have to consider a problem, that is, we can only meet the needs of the majority of users, we do not have to consider the needs of small users, and even we remove the individual needs of a very small number of users of the directory. We set the navigation and the plate, most of the SEO are all-inclusive, in fact, this is a very serious mistake. The correct SEO design should be small and fine. We just have to find the right one to meet the needs of most users and constantly improve him. Therefore, based on this consideration, the simpler the smaller the site the better, the proposal to remove news and technology 2 common directory. It's almost useless, except to update some rubbish content.





General enterprises like to place vertical navigation, is the left-hand side of the navigation, these practices are nothing more than the superfluous, an enterprise website product is so dozens of, navigation inside the directory divided out there are more than 10, basically every directory of about 2 products, I think this approach is typical of the practice of exhausted users, Not to mention the user experience, clear, is to tell users, I will not let you find my products, I see you how to do? So it is highly recommended to remove the vertical navigation, and to remove or put the horizontal navigation above the bureaucratic catalogue (company profile, product introduction, News Center, enterprise recruitment, etc.) or to the bottom navigation. Product classification is not necessary so fine, in fact, 3-4 directory can be said clearly, the user or choose, not so tired, the site structure is also relatively flat, but also easy to crawl the search engine crawler.





2, bottom text





Our friendship links suggest that the number of operations will be fixed at the outset, it is best not to make decisions or changes in the interim, because doing so will only make their own links rely on too much friendship links (also known as reciprocal links), the other friendship links are best not to do the whole station, the bottom of the proposal do not place too much content, Because the general bottom content is all station call, too much text content will lead to the whole station of the page acquaintance to spend high, this will directly reduce the text of the page in the page text ratio, thus affecting the search engine for content quality judgment.