Personal summary of the effective promotion of Web site traffic in several ways

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"The importance of traffic"

To evaluate whether a website is popular or not, to a large extent, draw conclusions from the number of traffic in the site. The website does well again, the picture again exquisite, the layout again gorgeous, if did not show in the user front that is but is a pile of good-looking rubbish, imagine the flow index to the website is how important. Aside from the conversion rate, an excellent site, the average daily IP should be at least 3000, PV at least 10000.

Misunderstanding】

Many people think that the increase in Web site traffic is through the dissemination of garbage outside the chain to get, in fact, this is wrong, because the drawbacks are too obvious, a large number of non efficient traffic at the same time the site is extremely high pop-up rate, outweigh the gains. Many so-called traffic stations are not simply the sense of only doing traffic, their site's user experience is also very good, the content of the site is also rich.

"How to improve the site traffic"

Through analysis and try, I combed a bit, found that the real correct and regular website traffic to improve the way, there are probably the following four kinds:

1. Publish information on business-to-business and Business-to-consumer platforms

Mall class site can be in the business-to-business, the well-known platform of the consumer to obtain traffic, such as Ali Mother, the Pacific Women's network, etc., recently I also found a network of NetEase's benefits, but also very good, do not know that we have not tried.

2, micro-bo marketing (mainly Sina Weibo)

Weibo marketing, as its name suggests, is the passing of information through Weibo. A Weibo with a fan of more than 1W will make your promotion more effective. You know, one of your microblog, will have at least half of the fans to help you forward, the effect can be imagined. However, there is a fatal shortcoming, that is, Weibo update faster, the release of promotional information easily flooded by the new microblogging, and eventually fell to the water.

3, Baidu posted post

As the world's most crowded community of Chinese, Baidu Post bar of the popularity is beyond doubt, like Wow Bar and liyi it is the perennial occupy the popularity list. However, I want to say is that Baidu Bar promotion is a double-edged sword. You can easily get high traffic through Baidu Bar, but Baidu is strictly prohibit the release of ads posts, the light is deleted, heavy ban deleted, Baidu can even collect spam link information, your site to reduce the right to punish. Now Baidu Bar Registration is required to verify the mailbox, far from the previous convenience. Do not know that we found no, the former Baidu Bar can not only be posted to get traffic, but also through my I bar posted promotional information, but this feature has been canceled by Baidu (Pit Dad AH).

4, controversial topic hype (dispute)

Controversial topics have always been an excellent way to attract users to watch and discuss. Like stick to cheat experience, formerly is the title party, later is Huangtu elder brother, now is the crazy to send a contrary to people's cognition even is owed to gush of post, bar users will involuntarily point into the post, look at the post, reply, a large number of responses to make this post the popularity of the very high, long-term in the first page of the position of floating, web site traffic will not be more difficult to increase. Recommended topic release platform: Tianya, Mop, Baidu Bar and so on.

Summary

The above four ways to improve the site traffic is verified by practice, especially the second and third, the effect is extremely obvious, but each has its own shortcomings. The disadvantage of the third article I will not repeat, and the second limit is the number of fans, high fan Weibo unless it is perennial, otherwise you can only rely on the purchase. The concrete implementation method depends on everyone's existing resources. If you have other better ways to improve the site traffic, please publish the exchange, learn from each other to further.

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