Personal views on O2O marriage industry

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the face of O2O, the first born out of the most mentioned is the online 2 Offline, from the literal meaning to understand, very simple, online to the line, that is, the line to the customer line.

At the beginning of the birth of O2O, the model is to promote the group buying industry, the outbreak of various groups of group buying site, the rise, so that the concept of O2O slowly rooted.

However, the model is not only to meet the conditions of group buying, including after joining the model of air tickets, hotels and other industries. And then to join the marriage industry now, marriage consumption is rigid demand, life is often only one consumption, but attaches great importance. At present, there are 100.012 billion couples married a year, 5000.6 trillion of the annual consumption. Engaged in marriage services companies abound, mainly by price, advertising competition, so that the industry in a vicious competition environment.

Faced with the rise of this model, marriage industry, although difficult (Tanbing, high cost, non-standard, local attributes), but opportunities (training, deep digging, seeking differences, standardized standardization) also exist, the dilemma is also an opportunity. So, what is the opportunity, the following we will be specific analysis:

In the Internet age, consumer access has changed from passive advertising to active search for consumers. Online access can be done by using a self built platform or by using other platforms. Self-built platform cost is high, small-scale marriage service company can use some like young couple marriage bo such a new wedding platform as a consumer access channel, pay the value is not high, and return more ideal. It is important to develop potential consumers at the same time.

Data show: The National 2011 due to the wedding day, the consumption generated nearly 300 billion yuan. In 2012, it rose to 400 billion yuan. And with the new China since the founding of the largest peak of birth in the late the mid 1980s, the population will enter the age of marriage. It is expected that the amount of wedding consumption will be doubled on this basis. There is no doubt that the wedding market is a market with great business opportunities, related to the dozens of major categories of products, such as clothing, photographic equipment, catering, tourism, jewelry, gifts, services and so on.

Inevitably, the more tempting the prey, the more predators it will attract. In the whole wedding industry is still a toddler, many "businesses" have sprung up as "came into being", crowds to hold a spoon to share a cup of soup. As a result, the system has not yet a sound wedding industry, mixed with the business mix Muddy. Because a small number of businesses lack of integrity, resulting in the new people to raise marriage to the entire industry deterred, cautious, really become a "worry wedding newlyweds." In the face of such a complex market situation--the high level of category suppliers and low brand awareness--we will find that quality businesses and consumers are also victims. The same commodity in the same market environment but has a huge price span, some businesses with the use of OEM sales, shoddy or playing "original", "Independent design" and other banner, the price of goods to several times, or even dozens of times times. In such a market environment, those who truly high-quality businesses, such as the original ability, price advantages, high-quality products or excellent services, but not in a short period of time to establish their own brand, to obtain the equivalent of their own strength and brand return.

For the wedding market businessmen face the dilemma, the electrical business is a solution to the problem. The electricity merchant itself has subverted the traditional profession the value creation law, has returned the commercial essence, has really found the user the pain point, has found the user the actual demand, creates the value for the customer. The introduction of consumer participation, the end of the retailers and brand operators broadcast-style solo. For example, Taobao's integration and promotion of the traditional business industry, to the growing brand brings more customers contact opportunities. And through the price comparison and search functions, for the public to win more opportunities to show their own strength. With the help of this platform, Taobao stands out as a group of emerging brands that are influential in the industry: Angel City, Persian Emperor card, wheat bag, lotus Fruit Cosmetics, Shanghai impression Chinese wind, secret box ... And some traditional brands also use the Sky Cat and other electric platform to further lay their own brand advantages, to provide high sales performance. This shows that regardless of emerging brands or traditional brands, electric dealers are to help themselves out of the trap of a train.

O2O on the development of the present, from group buying to hotels, air tickets, from hotel tickets to the marriage industry, the development of various industries are moving towards O2O, but in terms of marriage in this industry, really can develop into the industry giants and the world's understanding of the marriage platform will be? We wait and see.

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