Personal views on regional unofficial college students ' community

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The so-called regional unofficial college students ' community is a kind of unofficial network community which is different from the official or affiliated to the official University student forum based on the specific universities. At present, with the development of the network community gradually mature and discuz and phpwind, such as open source community software increasingly perfect, personal webmaster, especially the personal webmaster Many people choose to establish such a community. Based on this, this article discusses the individual views on the regional unofficial university community.

First: The characteristics of regional unofficial college students ' community

1. Culture. With the development of the internet gradually mature, all-inclusive market positioning is increasingly not recognized and adopted, so, its own site positioning in the regional market has become the majority of webmaster choice. The so-called regional market, can refer to a certain region, can also refer to a certain market area. But in fact, most of the current sites, especially small and medium-sized sites are in a certain geographical selection of a market area to provide their own network services. The regional unofficial college students ' community, with regional regional and market regional, for example, the author of the 27-tower community, is based on the region of Zhengzhou for students in this market area to provide interactive life Platform network community.

2. Unofficial nature. In fact, many university student forums are unofficial, but in fact, they must be based on the official direction, and in the development of the school must be supported. That is to say, even if these forums are not officially sponsored, they are usually subordinate to the official. The internet community, as described in this article, has no official background from the outset.

3. Extensive. The forum of each university generally refers to the students who serve a particular university, while the number of universities and the total number of students serving in a certain region will increase greatly. In other words, compared to the university forum, it has a wide scope in the target population.

Second: The advantages and disadvantages of running the regional unofficial college students ' community

1. Advertising advantages. Under normal circumstances, the geographical division as the main location of the site, more suitable for the launch line ads, and the market nature as the main basis for the site, more suitable for the launch of the Alliance ads. This is because regional Web sites serve a specific geographical population, can have a broad influence in the region, and advertisers to negotiate online advertising is also easier, while positioning the site in a specific group of people everywhere, it is difficult to produce regional influence, but by virtue of its flow, can be launched through the Alliance advertising profits. Of course, large web portals, e-commerce sites and so on do not conform to this rule. The unofficial regional college students ' community is precisely because of its regional regional and market regional, so that it put in the region to the students to serve as the object of advertising advertisers appear quite advantages, but also because of its market regional, put the alliance advertising is understandable. Of course, all this is based on the influence of the network community.

2. Promote the advantage. Positioning an area, whether using online promotion or offline promotion, will become easier. Online, there are regional college students QQ Group, Renren, the various university forums, various universities and other excellent promotional platform bar, under the line, with various schools of various businesses to carry out different business cooperation, but also easier to handle; adopt some paper medium promotion way, the cost is lower, the effect is easier to monitor.

3. Market Range disadvantage. In any case, the overall capacity of a market determines the highest development goal of the market. An online community of a particular group of people in a region, even if the entire market is occupied, has a limited share. Under the limit of the predictable market total, the development of the regional unofficial college students ' community will inevitably meet the bottleneck, which is also the problem that the webmaster of this kind of website should think. Of course, this disadvantage should belong to the happiness of annoyance, because most of these sites do not get this step, but before this died.

4. Unofficial disadvantage. Most of the school forums have been developed because of official support, after all, the official word or a statement may be more effective than our 10,000-poster post. Many college students have become accustomed to the official nature of the Student forum, or the unofficial nature of the college community, which they consider unprofessional or unorthodox.

5. Competitive disadvantage. In fact, college students ' forums are everywhere, and almost every university has its own student forum. Now start to build a regional network of university students in the community is equivalent to grab the meat from the hands of others, but also from a lot of people grab the meat, and now, such as Renren and other SNS limelight, its competitive difficulty imaginable. In addition, a school students often have more to talk about the topic, and for a city of college students, this topic is bound to be greatly reduced.