Personal web site can also make a name on personal network brand marketing

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One said the brand, most people will think that is for enterprises, only enterprises have brand meaning and value. In fact, the idea is biased, not only companies or individuals, should have brand significance. Personal brand value is becoming more and more important in market economy. In particular, some famous entrepreneurs, such as Kai-Fu Lee, Liu, Ma Yun, Niu and other characters have a great personal brand value. How to build an effective brand of value? It is important for a brand to always be consistent, whether it be your company or yourself. Brand concept is a certain name, image or design, these elements formed a kind of image recognition, in general, it belongs to an intangible asset. If your name or image is constantly changing, how can it be successful?

Always use the same username

Regardless of where the service is registered, insist on using exactly the same username. You should use the same name in every system, including all Instant messaging software (qq,skype, MSN, Yahoo Pass, etc.), any profiles or pages created in any social networking site (Facebook, MySpace, Twitter, happy net, Flickr, etc.) And any social media you use (Digg, del.icio.us, etc.). In addition, the e-mail name you use to communicate with others should also use this name, and this email should be used in company documents or marketing. For example, I have been using lianmeng.la this username to promote my AD alliance evaluation Network http://www.lianmeng.la.

Always use the same image

When you create an account on a Web service, most systems will ask you to upload a profile picture. Be sure to use the same picture for every service you sign up for. If you want to promote the company's brand, then use the company's logo. If you want to build your own personal brand, use exactly the same avatar in all Web services.

For the company, there are mainly two logo images need to use, the actual company logo pictures and small favicon small icons. This small icon should be the Favicon icon on the Web site and can be used on a service that allows only very small images, such as instant Messaging clients.

Maintain a consistent design style

Some services, such as Facebook, may not be implemented, but for some sites, such as MySpace and Twitter, we can use a custom template style to suggest an independent brand image that uses the same background and logo images on the profile, if possible, Use the same design template on your blog or website.

Use e-mail signature

This may sound like a little unnecessary, but in fact, email is still the most popular way to communicate and work. If you are dealing with email every day, you should make some settings to keep your email consistent. The easiest way to do this is to create an e-mail signature that will automatically be added to the bottom of each e-mail message when it is sent.

The same applies to the forum.

Promote your Brand

To make your personal brand a success, you need to excel in a variety of user groups, first making sure you have a basic website and an email address. These can be used on a variety of social networks or social media. You should also have at least one Instant messaging account. After that, you should search your peers ' blogs and participate in comments and messages, noting that you want to use the same avatar and username.

Finally, you'll need to spend some time browsing through the social networking sites associated with your blog and creating personal files on them. These social networking sites include forums, SNS websites, industry meeting sites, and so on.

However, remember that you can't promote your brand image in too many websites. While it may seem nice to advertise on a large number of websites, it is equally important that you are the contributors to those networks. Only actively participate in social network communication, can be more smooth promotion of personal brand, and if the promotion of the site too much, then no one can have so much energy on top.

Overall, although personal branding does not directly bring traffic to your blog, and personal brand how the success is difficult to measure, but history has proved that a good brand of companies will be more and more recognition and become industry leaders. These programs can help you or your company successfully build a personal or corporate brand on a variety of networks.