Personal webmaster and Advertising Alliance Business should work together to build a harmonious industry environment

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Website profitability has always been a key issue, the individual site profit model single, advertising alliance is the grassroots webmaster the most direct way of earning one. At present, the domestic Advertising Alliance market, the number of advertising alliances, but it is worth the Webmaster trust is a minority. Among them, Baidu Alliance is stationmaster commonly used, one of trustworthy alliance.

September 9 Admin5 Thursday Edition chat activity, invite Baidu Alliance senior manager Ma Guolin together to discuss the website profit as well as the Baidu Alliance related question, lets the user to the Baidu Alliance have a deeper understanding. This article in the collation of some of the key points, welcome to discuss.

Q: I am a personal webmaster I think the site should be given a few days of inspection period, sometimes is clearly black, but directly by you K, this to the webmaster, very hurt.

A: Baidu alliance has been in the initiative of everyone good faith management, cooperation and mutual benefit. In order to ensure the fair and impartial cooperation of the Alliance and ensure the promotion of the interests of clients, the Alliance strictly prohibits all illegal and malicious cheating. If the site is hacked or subjected to malicious attacks, resulting in alliance cooperation business Anomaly, then you can according to the abnormal situation of the Federation Beian process, timely submission of Baidu Alliance Beian, thereby preventing their own cooperation interests damaged. Related process steps can be found in the Baidu Alliance Help Center.

Q: 100 Degrees Alliance search cooperation this piece of demand why so high, actually can try to lower requirements. 2 Some of the sites to be punished for a long time does not deal with, I am also a member of the league, has cooperated for five or six months, the feeling is that this aspect is not fair.

A: First of all, thank you for your interest in the Baidu Alliance and support! Problem one, in search cooperation, our main concern is the quality of partner flow and the complementarity of Baidu traffic, so the choice of partners will be more stringent. Question two, we will deal with the offending members as soon as they are discovered and punish them severely. I do not know what you say "so long do not deal" is what? If you have found some violations of the behavior, you can also through the Baidu Alliance "Blue Sky 365" action Platform to report, we will be the first time to deal with.

Q: How to increase the click rate of Baidu, my 45% or so?

A: Your high click-through rate is already "sky-high" hit rate! If it is so high, and there is no violation of the place, that really want to congratulate you ~ ~ for the website how to enhance the effectiveness of Baidu Network Alliance to promote cooperation, we have summed up the network Alliance to promote cooperation "optimization of the four elements", namely: Position + Style + code set + Sub-channel = Everyone becomes an optimization expert. Relevant details, no longer stated here, you can view the Baidu Alliance site directly.

Q: In response to the Baidu Alliance advertising matching degree is poor, resulting in very low ad clicks, only Google AdSense One-one Hundred and twentieth of the click rate of the situation, Baidu Alliance can be resolved. How to let the small webmaster put Baidu Alliance advertising can earn more money? Otherwise feel so hit the Baidu alliance a little bit of the meaning of chicken.

A: Baidu network Alliance to promote a set of algorithms and directional delivery technology to support, generally speaking, there are mainly crowd orientation, keyword orientation, as well as site orientation and other models to achieve accurate and targeted marketing results. In addition, there is a hundreds of-person technical team in the continuous improvement and optimization of this aspect of the technical progress, I believe that Baidu Network Alliance to promote the matching degree, the click Rate will be better.

Q: At present, many do online shopping station, most of the choice of bidding and Baidu Alliance promotion, but the general effect is not too good, please do guests have good suggestions?

A: This belongs to the customer to optimize the effect of the problem, so I can not give you a very professional reply. Give you two small suggestions: 1, you can contact the responsible for your bid and the alliance to promote Baidu customer service, let them give you some professional SEM (search engine marketing) solutions. 2, you can also visit Baidu to promote the site, learn more about the successful promotion of other customers experience.

Q: 1 The content of the new business cooperation has changed little for a long time, will you continue to invite new advertisers? Can you introduce some new types of business cooperation? 2 In addition to the launch of Baidu Alliance ads, small sites can have what other profit model?

A: 1 new business cooperation of the settlement data is provided by the promotion of customer owners, in order to protect the interests of the alliance partners, so we have to promote the credibility of such customers, operating level and other aspects of the requirements are relatively high, in the choice of such customers to cooperate more carefully.

2 In addition to the profits of Baidu Alliance business, small site can also do some other profit model to try, such as promotional activities, games, such as transport, E-commerce, but you do these models to try, must be with the needs of your site users to match, in order to meet the user experience of the premise to do, otherwise you will lose your users.

Q: Baidu account is also webmaster FAQ, would like to ask guests, general what circumstances, Baidu account will be sealed, in the use of Baidu account should pay attention to what problems?

A: All possible Baidu to promote customer rights and interests caused harm, damage to the user experience, the league market cooperation order caused disruption, Baidu products and Baidu brand goodwill caused adverse impact on Baidu constitutes unfair competition or infringement of Baidu's legitimate rights and interests, are prohibited by the alliance behavior. Therefore, in the use of Baidu Alliance cooperation process, should be familiar with our cooperation norms, and suggested to join the "Blue Sky 365" integrity Alliance to build action.

Q: My Site ads are dead, if Baidu to my site to put ads, I can not ask the size of the advertising bit.

A: About the size of advertising, Baidu Network Alliance to promote the promotion of dozens of standard size code for you to choose from, you can also use the alliance to provide custom features to modify the code to meet the needs of your site.

Q: A lot of webmaster to reflect the application of Baidu Alliance account is difficult to pass, I would like to ask guests, webmaster application for the alliance has what the threshold, what to pay attention to what problems? What standards does the Baidu Alliance have for the website requirements?

A: If your site complies with the relevant national laws and regulations, through the Ministry of Beian, and standardize the operation (not the collection station), then you can say that the application of Baidu Alliance no threshold. As long as the Baidu Alliance to meet the registration agreement in the application of the eligibility of the website, can be registered through the Baidu Alliance application.

Q: If you like to say so, the application of Baidu account should not be a problem. Since the guests said, as long as the site is legitimate, the application is no problem, but also hope that the return of personal webmaster on Baidu can be more generous, after all, a lot of small web sites or more rely on the alliance.

A: In this respect we will increase the return to the stationmaster. Last year, the Baidu Alliance was divided into partners nearly 700 million, this year will be more ...

Q: Baidu is likely to do a similar to Taobao customer's CPS Alliance platform?

A: Our new business cooperation promotion has some preferred CPS to promote customers, we will continue to focus on this market. Thank you for your suggestion!

Q: Baidu Alliance prompted the registration of the site Beian number, Baidu does not think there is no Beian number of the station quality is not good? or Baidu is very agree with Beian this way? Baidu Alliance for not Beian Good regular station will pass registration?

A: Beian is a requirement of the ZF related department to operate the website lawfully, so it must be complied with.

Q: Baidu open platform after our small webmaster are more difficult to profit?

A: Baidu open platform to promote, so that small webmaster or individual developers can through this platform, easy to promote their product services to the vast number of Baidu users, should be a good.

Q: Will the Alliance K if the website ads are clicked maliciously? For malicious clicks Baidu Alliance can judge? is not to judge the direct seal number?

A: If encounter malicious clicks, you can in time in accordance with the abnormal situation of the Union Beian process to us to draw Beian, we will be judged according to various data to protect your interests from damage.

Q: 2009 I have a Baidu Soyuz was sealed, (do not know what the reason is sealed, only dozens of yuan) after the seal is not going to do, to 2010 want to do Baidu Alliance only remembered this number, I go to the examination please unpack, can solve the request to the previous site statistics, the previous statistics early, now do is different station. It's so depressing. Do not know how to do this?

A: You can through the Baidu Alliance backstage to our customer service consulting how to deal with. Thank you!

Q: We stationmaster all let the alliance exploit very formidable, how do you see this question?

A: A good Alliance platform, is based on the cooperation of the Foundation, so we suggest that AdSense must choose the alliance of good faith Cooperation.

Q: Did the guest think Baidu was an alliance of integrity? Just now Stationmaster said many alliance "exploitation" to be very serious, do not know Baidu "exploit" individual stationmaster's degree how? in the webmaster there is a saying, there is no alliance is not the amount of, Baidu Alliance also unavoidably, may exploit a little bit smaller, is this it?

A: Baidu as a listed company, is subject to a lot of audit verification, so the Baidu Alliance will certainly not do dishonest behavior! We also welcome all alliance partners to monitor us.

Q: Baidu has a lot of divided into ads, is CPS. If you are in your own ads on the purchase, such behavior, count cheating?

A: This behavior is not allowed. Thank you!

Q: A lot of people put Baidu's search alliance (a personal Search Union account) set as the home page, please search through this page will have income? Is it illegal?

A: It is an offence.

Q: I am the company's network management, the company has 200 computers, I can put our company homepage set into Baidu Search promotion page, currently hundreds of people online every day, but the Internet IP is always this one, then I can also use Baidu search promotion products? Or does MA manager have any good advice to make me profitable?

A: In addition to internet cafes, Baidu Alliance prohibits other ways to set the home page mode, so for you this situation, there is no better solution for the moment. Thank you!

Q: Often in the A5 forum to see a lot of webmaster said that the site was Baidu K, do not know Baidu K station there is no unified standard, are the system operation or man-made?

A: The system is judged by a series of standards.

Q: The Revenue of Baidu Alliance is the higher the rate of click Rate, or the unit price depends on the content of the site matching ads?

A: The revenue of the site = flow x rate x, unit price will be assessed to promote the customer for your site on the price and quality scores, and many other factors, the system will automatically calculate the evaluation, select the maximum revenue for the site program.

Q: I have a few questions, summarized as follows: 1 Union application question. I have a personal experience to say, a new station on the line for a few days, IP is not much, a few days ago, after receiving rejection mail (in fact, I know should not pass), I went to statistics that look at the data, found that you did not come to my station, and even the home page has not been checked on the content is not perfect negative, Can you tell me what your criteria are? Not to see a station in person.

2 Advertising matching problem. In my own station, it is an entertaining station, but Baidu's theme to promote the display of advertising a lot of times are industrial advertising, I thought it was their own station problem, there are times really idle boring, to search and visit a lot and their own site type similar to the station, the basic is such a problem, bad match, This must be the ads are very low click rate. I have a friend, built a forum on industrial technology, the rate of high, the income is also positive. He also advised me to give up, build individual stations, we should not go to meet your advertising trend to build a station?

3 Click on the problem of advertising cheating. The investigation of your strength, absolutely do not dare to compliment, their own when the Internet browsing, found a lot of induced clicks, some download stations set the download limit, you must click on the ads to download, think he did not be sealed, their regular income is very small, it is inevitable that the heart is not balanced. Report it, reported many times, a number of stations, only one or two were sealed, but most still still, the ad is still the same. I would like to ask you how many ads to put the station is how to one by one of the investigation, just rely on netizens to report it?

4 new business cooperation issues. This, how to say, perhaps not too much relationship with you, perhaps to investigate this aspect of cheating is the business, perhaps not you personally investigate this piece of it. This aspect of cheating more serious, reward member registration, you can find some nets to earn stations, ads Click on the net, Granville Guest net Look, are doing new business cooperation in this respect cheating and very serious, excuse me, do you think this is reasonable? allow this rebate to promote new business cooperation?

5 future development issues, can add some advertising mode, there are only a few new business cooperation, a long time no see a new, the proposal to increase more, even if the unit price low point can also?

A: 1 Our audit process includes system automatic Audit + manual audit, only through the system automatic audit, the artificial will go to see this station, and more comprehensive audit.

2 Entertainment site Because of the dispersion of the crowd and content, it is really not very good match. Vertical content sites are relatively profitable.

3 First of all thank you for your report! We will be through the system + artificial + report + Blue Sky 365 Integrity Initiative This set of mechanisms to standardize the behavior of partners.

4 new business cooperation Indeed, as you said, because a lot of data need to go through the business feedback, so for some irregularities found and processing is lagging behind, we are also with the business continuous communication running-in, hoping to find a better solution.

5 new business cooperation because of the above and other issues, make us in the selection of businesses will be more stringent and prudent, so the number of the introduction is relatively small.

Q: Is not the site of the Beian have problems will be K ah? I have a friend said, Baidu staff to his domain name Beian proof, but his domain name is a long time ago Beian, the Ministry of Beian account password forgotten, so can not login (but the site is indeed Beian). To explain the situation to Baidu staff, the site was K, the second day included reduced to 400, the flow is also gradually less than 1200, today by K only 8, and the site all the keywords are not ranked (originally on the first page). Is this the question of Beian or other aspects of the problem ah, if it is beian reasons, then what should we pay attention to?

A: If the website is Beian, even if there is no password, it can be queried by public information. The query is not Beian.

Q: After joining the Baidu Alliance, is the site included in Baidu will be reduced or increased?

A: No! The two are completely independent.

Q: I encountered such a problem, before my website advertising is by other agents, during the agency they pay me a fixed amount of money, I only responsible for maintaining their own website, enrich their website; Now there's a problem, for the ad agency, my website was closed by the Baidu Alliance, this I was also later to know, I was very angry, also very regret, but helpless, things have happened; now I apply for the Network Alliance promotion, but because the reasons stated above have been rejected many times, the reply is " The consortium has received your request for an application and forwarded it to the relevant working Group for processing. After careful review by the relevant working Group, decided to maintain the ban on your account. In order to protect the interests of our clients and other members, we must take this measure and we will not accept your further application once we have made a decision on your application. This brings you inconvenience, please understand. "Excuse me, MA ' am, is there any way to deal with such a thing?" Is there no way?

A: This is a more typical case of non-compliance. If you say that the case is true, then we recommend that you: first, not to the future of your site advertising contractor to some speculators to engage in some irregularities, although short-term can get some monthly income, but this will ultimately damage your long-term interests. Second, you can be the previous cooperation with the Agency some of the supporting information sent to our customer service staff to verify the problem.

Baidu Alliance is the current domestic relatively perfect one of the advertising Alliance, is indeed a personal site income one of the important sources, but the Baidu matching degree is low, resulting in less clicks, also limits the personal webmaster income. Baidu aims to establish the integrity of the advertising alliance system, to crack down on cheating, to establish a good system of industry has made a positive contribution, but also hope that more alliance companies to join together to create a good industry atmosphere. At the same time, individual webmaster should also vigorously cooperate, do not cheat, together to create a harmonious industry environment. Of course, personal webmaster should also actively seek new profit model, after all, advertising alliance is not a long-term solution, looking for new interests of the site model will not be limited to others, in order to long-term development. (Wen/Meng Jiang)

More on the issue of Baidu Alliance discussion, but also to the post to see, post address: http://bbs.admin5.com/thread-1986681-1-1.html