Personal webmaster: Elder brother does not optimize is flow

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Engaged in stationmaster also more than three years, after countless "war" baptism, from the beginning of the baby soldier to the present old webmaster, one of the ups and downs of the scene vividly, from the beginning of the SEO, to now more mature SEO optimization, from the original custom build station to the current CMS station, From the original low efficiency flow to the current high efficiency flow, we can not help but ask, in the end to do the site for what? For the ideal? To make money? For interest? Once the problem, again and again in my ear, let me into a deep meditation, recall the past, summed up the past, I would like to build a station whether for the ideal or interest, In short, the full-time webmaster, must be able to survive in order to develop their own, if even survival can not survive, certainly can not develop. Analysis of the past, summed up the site optimization experience, the first survival must be rich, where does the money come from? For a full-time webmaster, the source of the money is the traffic of the website. Because the source of traffic is inseparable from optimization, and the ultimate goal of optimization is traffic. So the elder brother writes is not the optimization but the flow, emphasizes is through optimizes the flow, that how optimizes. No matter how the search engine algorithm changes I think the following points should not be a big change.

1, the site title optimization, the title of the site is very important, especially the title of the homepage, the title to be very key to the theme of the site into the site, the title of the website to be concise, clear, the beginning and end of the natural occurrence of the keyword. Here to be particularly reminded that the title want to write up as far as possible not to change, to maintain stability.

2, the website keyword optimization, this involves two aspects, one is the website keyword choice, before does the station must think well, must pay attention with the title optimization and so on the description which we will say unifies, achieves the harmonious unification. It is best not to have more than three keywords, separated by commas in English. As far as possible to choose the flow of large and competitive keywords is done faster and easier choice.

3, the site description of the optimization, the description of the site to be integrated into the keyword, and as far as possible the use of authority, original, free and other authoritative words, keywords in the description of the main keyword at least once.

4, the Site layout optimization, the site layout must take into account the key words password, around the main key words reasonable layout, do not for keyword optimization did some overly optimized action.

5, the website design completes after the on-line, is to write the article, the article to the search engine likes the original is correct, but is limited to the stationmaster, therefore uses the false original + original way to carry on, the ratio may be 20% original and 80% false original. To know the search engine in terms of Baidu is content outside the king.

6, outside the chain of optimization, for the outside chain for the emperor, the role of the chain is missing, how to do outside the chain, such as writing soft text, business-to-business website, classification information, forums, questions and answers, SNS, nets pick and so on. The intention to do, in fact, it will be found outside the chain is not imagined so difficult, difficult on how to improve the quality of the chain. Other tricks of optimization may be a lot, but at the core it's also a few points. The first four points is the premise, the premise has, then seriously, adhere to do the back two points, so that optimization can be done, the flow of course also slowly increase.

Of course, I talk about these points is the core, is the general program, specific actions and specific attention to some of the small problems, some expansion, this is not listed, a success of the matter is to grasp the focus, focus on grasping, success is caught. In your daily work, it is possible to inadvertently deviate from these points, so it is helpful to review the key points at a time.

In a word, brother do not optimize, is the flow.

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