Personal webmaster How to choose their own website location correctly

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What is site positioning

The so-called site positioning is the role of the Web site in the Internet, to the target group (browser) to convey what the core concept, through the site to play what role; therefore, the site positioning is very critical, in other words, site positioning is the site construction strategy, and the site structure, content, Performance, such as all around the site positioning, the site positioning of the quality of the site directly determines the prospects and scale.

The importance of site positioning

There is a saying, "advantage in the overall mediocrity, lost in excess." We see too many webmaster's readme, start to do the station to big, the perfection. Because it is a person to do, after all, it is difficult to become a portal, so the last one busy and tired, physically and mentally exhausted. Do what you want, but you can't do anything.

And think of Google, his idea is "to do one thing to the extreme", focus on doing the search, so the search has been very successful. Again see stationmaster net Admin5, Stationmaster station, about stationmaster have a lot of, also not what all do, they concentrate on information and trade, so now very fire. The laggards, who used to do free resources, now focus on web building and code. They are all examples of precise positioning.

Site positioning considerations

First, do not blindly

Read a lot of websites and forums, columns complete, a screen pulled a few pages are not finished, want to be able to search the Internet can be found, they can think of all the columns put up, netizens entered into the information of the ocean, do not know what the content of their needs in the location, in addition to the difficulty of updating, a person updated dozens of articles a day is a lot of, can be evenly distributed to each column and how much, the consequence is that the site either update very little, or insufficient information.

Second, not excessive pursuit of new technologies

Some technical webmaster, eager to put all the technology on the web, JavaScript, Ajax, Web 2.0, the page flowers suddenly whistle, content do not know where.

Third, only do have a profit model of the station

If you think traffic equals income, you're wrong. Accidentally site has a point of traffic, accidentally found several alliances, accidentally account was blocked, careless alliance ran away. If you have a better profit model of the station, such as: We operate the local gift industry website Xuzhou Online Gift City (www.xzlpc.com), then, you have the flow, you do not have to worry about making money.

Four, do stand to focus

Samsung's success is to seize the white-collar petty bourgeoisie, Baidu Post bar success, is to seize the student group. Personal belongings are missing site, more should concentrate on the advantage, the main focus on a subdivision of the target group. For example, if you want to put the national Internet users pull in, so the pictures, movies, music, jokes a catch, it seems to all ages, but no characteristics, also can not long-term gathering popularity. On the contrary, if you place the forum in the service for a special group, such as a hip-hop forum for people who like hip-hop, and a storytelling forum for those who like to storytelling, your forum must be rending and the financial resources will be widely available.

Five, only to do their own profound understanding of the content

If you do not understand storytelling, you make out of the storytelling net certainly cannot impress those storytelling enthusiasts, if you do not understand hip-hop, you make out of the hip-hop network may just be some hip-hop pictures and tutorials of the simple display. Only if you have a more in-depth understanding of some aspect of the content, you know what your netizens really like, you can make what they really need.

Six, only to do their own promotional resources of the website

It is not difficult to do a website, it is difficult to promote his operation. Yesterday in a Webmaster QQ group met a person, said they want to do a Web site navigation station, and in two months to the IP big 20,000. Then I was surprised by the communication, he even put such as webmaster statistics, such as statistics on the site to visit the number of visitors do not know. I have no language. If you do not have the flow of support, not to burn money, want to put a seemingly HAO123 navigation station to do 20,000 IP is not easy.

If you do not have the flow of support how to do it, no words do not do Web site, no webmaster is willing to join a can not take to what the flow of the Web site. Then, is not the station can not do, of course, do content station, as long as the content editor properly, SEO moderate, then the search engine can bring you a lot of traffic and income.