Personal Webmaster How to establish the brand of proprietary website

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In an era of rapid internet penetration, linking is undoubtedly one of the most common terms in the Internet industry. Most of the webmaster, whether the new and old webmaster, in the Web site to promote the process seems to be such a set of thinking, that is to maximize their own website link publicity is a success, and the United States its name Yue "outside the chain." So, we see countless spam links flooded the internet, bringing the result is increasingly savvy netizens to the link, we also see, Sina, West Shrine Hu and other portals began to block Taobao guest links, and even Tencent QQ also posted on the unknown link taboo mo deep. Based on this, the author, trying to put aside the chain from another thinking angle to explore how personal webmaster set up a proprietary website brand.

The choice of brand name

1. Uniqueness of Brand name

We all know the truth that "things are rare", but in practice we often forget this and blindly follow suit. Today, see others do hao123, tomorrow also to imitate a hao123; see others say a single page weight loss list is very lucrative, the results of the impulse to spend less than half an hour also copied a weight loss single page, the most deadly is the title content unchanged copy. The result of the garbage station flooding, users do not know which is your station, ranking extremely unstable, is not at all, Baidu K station, webmaster also blame Baidu not honest. Visible, the establishment of personal website brand is imperative. and to avoid involvement in the above "disputes", to maintain personal website brand uniqueness is the best choice. The author station "360 Weight loss net" to follow this rule. How do you keep your brand unique? Very simple, the idea of your brand name, and then use Baidu Search, if the search home can not find a complete match with your brand name, you found your only brand name, you could use it.

2. Easy memory of brand name

There is no need to explain that much. Many well-known websites are very important to the brand's memory. such as hao123, Baidu NetEase and so on. "360 Weight Loss net" Also basically follow this important rule.

3, with the target keyword

This rule makes your brand more attractive to the target audience and avoids being unproductive. For example, your brand is "weight loss 123", the website theme is pig-raising, the result is conceivable, the consequence is very serious.

Second, the choice of brand name

On this point, I believe that many webmaster has been instilled such a concept, that is, the domain name like a beautiful skirt, the back of the sentence we all know. In fact, these ideas are somewhat misleading. No doubt like 163.com, qq.com such a domain name is a good domain name, but how many owners can have it? So do not care too much about the length of the domain name, not even care about the meaning of the domain name itself. In fact, most netizens will not remember your domain name or enter your station URL in the address bar. It is accessed through search, shortcuts, or favorites. Once your brand is established, netizens will use your brand name as the search keyword to search, so that you get a lot of accurate target traffic (this site has already achieved the desired effect), and form a virtuous circle. Once the user collects your station, even if one day you are abandoned by Baidu (of course, this is the webmaster most do not want to see), you still get a lot of repeat return traffic. Just imagine, if you are to do weight loss drug site, those prodigal mm buy weight loss medicine will think of your station is Baidu K?

Iii. How to promote the brand

1, "Virus-type" QQ picture

As mentioned above, Tencent's QQ link is a variety of "difficult", netizens on the link also "evil", in any QQ group want to be t out of the best way is to publish links (unless you are an administrator). So in another way, similarly, if you station domain name is not good to remember or very long, as a "viral" QQ picture is also best not to take your station link, but your brand name. In fact, in the long run, it is much more important to leave the brand name than to leave the domain name. As for the picture content will not repeat, funny pictures, QQ expression is a good choice.

2, SNS and micro-Bo transmission mode

SNS and Weibo is undoubtedly the most popular interactive way of netizens, and it is also the best network practice platform for Word-of-mouth effect in marketing theory. Use these platforms can greatly accelerate your station brand spread speed, improve brand awareness, so as to achieve target traffic.

3, soft article promotion

The soft language skill is not much to say. This is a bit of technical content, you need to have a bit of writing skills. Of course, you can also spend some money to others. Just as well remember that branding is the focus of your brand name rather than the link. But let the reader know that there is such a brand, not to remember your link, nor to get the chain to take a few IP, so that your soft wen to achieve the purpose. This article stationmaster net www.admin5.com first, 360 Weight loss Net www.hepu360.com original, welcome reprint, reprint please explain source.