Personal webmaster How to improve the site's advertising clicks

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Some time ago to see some well-known blog inside talk about the personal owners of the road to make money, the most common net earn now of course is hanging major advertising league ads, but this ad click Rate only 0.4%~1.1%, that is, users browse the 1000PV page, just click on the 4~11 AD, According to 0.5 yuan a click to calculate, daily average of 1000PV site one months at most is to earn a 60~165 yuan. Even if the daily average is raised to 10000PV, earning 1000 yuan in one months is far from enough. Many personal webmaster do site or have a certain ideal ambition, is because unwilling to do dead work for the company killed, so just want to build a website to make money, but one months more than 1000 yuan income is obviously not enough to feed themselves and even the entire family.

At this time the individual stationmaster of course wants to increase the income of the website through other ways, for example opens the on-line mall, sells the product through the website, for example according to the user demand and the behavior plans the value-added service, for example through the website to do O2O, for example through the website training and so on. Method Of course is some, the bitterness of which is personal webmaster personally experienced will feel more profound. So, is there any way we can get more revenue by increasing the number of clicks on the ads?

One, increase the user's stay in the website time

The longer users stay on the site, the more likely to see ads and constitute the click behavior, so the key to see what you do is the type of site, do not enough to attract people, or some of the site function module allows users to stay for a long time desire. In this regard, games sites, video sites, novel sites have a unique advantage, User experience is relatively high web2.0 community website can do this, information portal or blog site is relatively difficult, because many users to information and blog sites are the content of the contents will be directly away. So personal webmaster Build station If you want to increase the user stay time the most direct way is to choose the type of Web site, otherwise it is likely to be wasted.

Second, the linked ads and the content of the site to meet

According to the actual content type of the site to hang the corresponding industry ads. In the vertical industry portal will be more obvious, for example, the Logistics information website hangs on the logistics company's advertisement, the real estate industry website hangs on the property company's advertisement and so on, the introduction certain product culture and the related information hangs the corresponding product advertisement, for instance the tea Culture Information website, the collection Product culture information website and so on; With regional sites on the hanging of local-related advertising, such as local forums, local tourism sites, etc. linked with the user's favorite habits related to the site, the most common is in the novel site to hang the game ads, because many users look at the novel for a long time will want to relax. The website content is related to the advertisement, will be more easily close to the user's possibility of demand, the desire to produce click ads, so personal webmaster to build the station should give their own site has a good positioning, hanging ads should not be anything hanging, should take into account the relevance of the issue, to better enhance the ad click.

Third, let the user Word-of-mouth to guide users

Such sites need to give users a higher degree of autonomy, that is, the nature of the web2.0 must be stronger, and have a variety of guiding functions, mainly to guide users to participate in the product-related discussions and evaluation, and finally form the user's Word-of-mouth effect on the product. This kind of website does the best of nature is beautiful to say and Mushroom street, it is online users can share their shopping experience, so that more users to participate in the product positive and negative evaluation, when the formation of Word-of-mouth, the user's trust in the product is increasing, the intention to purchase is higher.

Iv. establishing and perfecting integral membership system

In the web1.0 era many sites are lack of a set of intact membership system, web2.0 ERA member system construction was elevated to an unprecedented height, many large sites is through the membership system to derive value-added services, such as we are familiar with the QQ space, Renren and so on. Individual stationmaster of course need not do so extreme, as long as the integral of the member system and the Page Advertisement Form association can, that is, the user registers the member to obtain the integral promotion, must earn the integral through certain way, but clicks the page advertisement can be set as the more important way. This set of membership system must effectively study the needs of users, such as when users have points to a certain level can use certain functions, if there is no attractive function, users do not have the desire to earn points upgrades. This in the beginning of the Chinese network very early has a similar approach, some forums have also met. The effect of this method is still more obvious, although it is not good for advertisers.

Five, the formation of authority from the media

Such sites need to form a good reputation in the industry, establish a certain authority, expand the impact on users. In the media age, personal webmaster through to provide users with a strong demand for professional content, and constantly improve the user's trust. Personal webmaster In the process may also have a certain number of high loyalty fans, the behavior of these fans will be the impact of personal webmaster, including the click of the page ads. Personal webmaster can also invite some people with professional ability to enter the site, to attract more users. At present, the success of personal webmaster from the media site has Moonlight blog, Lou blog, etc., but I think that the formation of the network from the media will have a stronger influence on the fans, many network novel great God can be very good silk to ask readers to do some simple things, such as clicking on the page ads, This is the dignity of the technology blog webmaster can not do.

Looking at the above several methods, personal webmaster want to improve the site's advertising clicks or to have a certain direction and ability, which requires personal webmaster to learn more aspects of professional knowledge, and put more patience to operate a website.

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