Personal webmaster How to promote the operation of local industry station?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Operating local industry station, personal webmaster How to operate, how to promote? Mass mailing, forums everywhere post, QQ group every day hair, I think these are not really effective promotion methods, but will reduce the image of the site.

I do the station for more than 3 years, only made two stations, but also the local industry stations, popular do well, one is the local real estate network (Huaian real Estate Network www.hafc.com.cn), also made a little performance, for personal webmaster should be good, this February released the station so far 9 months, signed a 70,000 Yuan advertisement, but I still need to continue efforts, I put my business methods and ideas to share with you.

Selection Program: Select the program to remember, do not choose art Too fancy program, you know, you are doing the portal industry station, not the enterprise station is not advertising company station. The portal will be like a portal, simple and generous, at the same time remember the functional aspects must be practical, from the user's point of view, which features suitable, which features do not fit, such as my real estate network, users can publish information directly not registered, but also can register to publish, this is a humanized design, of course, this is just an example, There are many more.

Promotion method: do keyword optimization (although I do not have SEO technology, but simply get the next keyword ranking can also)

To do keyword optimization Some friends will say that they will not SEO, I can tell you that you do not need to be SEO, the first you just put your station page title, keywords, site description of a few content to write well, write the key words you need to do, the following to do is a lot of exchange links, slowly to do, Wait two months after your search rankings will be more than before, such cases your station will continue to be visited, the popularity will continue to rise.

Website content: After a website is established, the content is very important, the user visits your station to want to get what news from you station? You want to analyze, my real estate network every day will update all the local real estate news information, through many ways to understand the latest industry information, the first time posted on the website, so virtuous cycle down your station will do the bigger.

User interaction: If you can make the site more development, we must interact with the user, as long as you can more understand the user's views and suggestions, to understand more user needs, to provide them with better service. For example, open the message version, Exchange QQ group and so on.

Advertising content: Remember not to put those league ads, GG, Ali mother or anything. First of all, you can not make any money, your station has no flow, second, the impact of the structure of the site and visual, users will feel that this station is very poor informal, to the user's impression is very bad.

It is difficult to run a website, personal webmaster more difficult, but as long as we insist on doing, there will be returns, remember 3 years ago I was looking for free space, now have a server, this is the result of the stick down, no age on the network, as long as efforts will be successful, from the Huaian webmaster: Chen Kai, 18 years old, male.