Personal Webmaster Local Portal website Operation rule: it Zeanzi

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Confucian thought, the golden mean is the core key words, which in our personal webmaster operations site, has a very important significance, in addition to the peace of mind, there is a can accept any thing. Take the current very popular local portal projects, the domestic open source of the way to provide a very rich Web site program resources, take the traditional forum program, it only needs to upload installation, configuration changes the local name is a community. The threshold seems low, actually not low, because the public can download the program who can get, but, the decision is often different people have the human network, Resource network.

You can argue with me that if this program can add a little bit of functionality, my users will be more than doubled. The fact is very cruel, the user who runs the traditional forum program is more than tens of thousands, stand out a few. In a vow to say that if there is a lot of. Well, say more is the truth, say less is also the truth.

Start the business, it Zeanzi style of operation thinking, change a role that is: How to tap the Local portal system/program potential to do your site. Traditional forum procedures, because there are many experts I do not oneself, take the company's KINGCMS local portal system (as of press when in A5 Group buy: http://www.etuan.com/deal/550) to carry out this topic.

Why there are these local portal systems

Since traditional forum procedures can be a local gateway, why are there other systems that specialize in local portals? This problem has to face two angles: first, the question of free and charge, and the second is the question of function and mentality. There is no free lunch, this is known since ancient times, the truth, free just let you more quickly into the trial stage, which belongs to the Operational Strategy category, there is no right and wrong. Functions and ideas in this category of problems, often also have "if I can do something, I will be able to do a good local site" conditions, but the people who want to this problem also have the ability to develop, or a good leader of the people.

Because of this, these systems or these websites are out. Take the Treasure net example, it is based on some of the first two development of the program, now the treasure Net is more representative of the local portal site, but also familiar with the 19 floor. This category involves two development, the threshold is much higher, no longer like free download on the use of the program, need more financial resources, leadership, executive power, can do. Then, these local portal systems, but also because of what it is, there is no need to go over the investigation, after all, the market is free to choose, as long as you recognize, you use, do not recognize it. The author from the imaginary personal stationmaster operates the local website to use is the KINGCMS local portal system Angle example. Separately from the KINGCMS each module for use analysis, hope that this kind of practical procedures introduced in place.

How to proceed with each function or module

1, the website system module functional Integrity

The people who use the program to build a station understand how painful it is to extend a function or a module, to find the function or module, and to develop such work is difficult for the general stationmaster to complete. If the creator of the program is often a webmaster, it is relatively easy for him to expand. KINGCMS Local portal system has done this, citing the official introduction "Member system; Forum system; Full-text search system; The information release system of the liberalized configuration; The news and weather system automatically collected; SEO system, advertising management system, message, Friendship link system, single page management system, store intelligent Building Station module, cloud management platform, real estate and business trip module. ”

A local website needs almost all the basic functions. If a forum can handle the local portal site, then believe that with the appropriate more functions, it is difficult to fail you. Unless, you still insist: if I have a closed door to think of N genius out of creative features, then my site must be able to a cannon and red.

2, play the interactive nature of the forum Community system to promote the whole station

Believe that a lot of webmaster have thought, if there is a community, I can first gather the popularity, and then shunt to the information classification of the forum. This is a good method, but to be aware of, what site has his user community habits, if the user is accustomed to a layout, if you want to divert to the information supply and demand column, I am afraid the user may not necessarily pay.

It is best to develop community interaction before the information supply and demand position fixed, the user may just start to send "junk" post, then allow him to send such posts first, if "junk" posts have supply and demand information such as real estate, and then guide him to the information supply and demand column released.

The beginning of running a community, the individual think is not functional decision, but content quality, timeliness decision. In short, is the forum to bubble a good business approach, users need to be valued. In the beginning, the community is your child, less than a second to look at him. With this attitude to run the forum, most of them will succeed.

Before starting to run a community, you must solve the topic of the Community classification, choose the areas you are best at to create new sections, only in this field you can create. If you like traveling, writes travels specially, if you love hometown, unceasingly digs the hometown the characteristic/the attraction/the specialty/the culture and so on, as long as decides to do, did not collect the material the possibility.

KINGCMS Local Portal Forum system is very simple, on a title and content, perhaps the first time users do not know how to upload pictures, do not know how to upload video, do not know how to send a link, or his text is very messy, these need to slowly write tutorials, teach users. It's normal for local netizens to not use an editor, you must not focus on the need to do all the people will use the editor, but focus on the needs of their content to share the point, another angle to explain the problem, if the post immediately have 100 Yuan reward, I think everyone will self-taught editor upload pictures.

In addition to simplicity, it also provides a vest function, the beginning of the forum, it is inevitable that a "cock silk" in entertainment, if you can not login to switch multiple account postings or replies, is not very convenient for the early interaction illusion it. This is the function of the vest, saving a lot of time to switch accounts, so that you more quickly to carry out the forum construction work. The following is no need to switch multiple account of the vest function screenshot:

Provide including anonymous account switching, as long as in advance in the background to set up a good vest account, in the post or reply, you can exempt from the switch out of the vest posting or replies, you can imagine, the first floor with the main number, the second floor with a vest 1, the third floor with a vest 2,

In addition to the vest, if you have strong enough hands-on ability, also in the case of the administrator landing, the foreground browsing can be in for a post to set up a separate template and SEO information:

In the manufacture of entertainment-style interaction, KINGCMS Forum also provides a very practical vote and Rob building two functions for you to use, of course, if the popularity is not strong premise, use Rob building is meaningless, but as a webmaster at least have a sword in mind. First the function is ripe, to use, new and make rules.

3, information supply and demand release system to provide life information

NET, 58 city and other information supply and demand portal site, the focus is on this, we have to consider is how to avoid with these giants contend. Because the opponents are very strong, but also difficult to do everything. Because they are operating a total structure, you are operating a local terminal structure, local public sentiments, in addition to locals, who can understand it.

It is because of this feature that the local stationmaster has the opportunity to play a game. Take some specific plan to say, you live in the vicinity, the house is not rented? Then you will feel that 58 of the same city and other sites will be very important to live in your area, even if you happen to compete to the same piece, they collect information channel is relying on the user spontaneous, you just started, is to be recorded and published manually, the two have the essential difference, I believe that all Internet users need real and effective information, as long as your information quality, 58 and how can the city in this victory over you.

As long as there is a breakthrough, we have the force of the place. For example, you can specialize in some type of rental housing, which is cost-effective. Kingcms for different publishing options, there are different filling fields, convenient for different situations of the entry:

If you say the above is not simple enough, I can only say that you are a little persistent.

Making a forum community is a start, and doing classified information is also a start, depending on your energy and strengths resources. If you are good at the forum, do the community as a starting, if you are good at running the market, do information classification start. These two big points, is the local portal site starting point, must have to focus on the operation. Of course, if you have confidence, you can do it two pieces together, early on the need to work hard, the content of the quality of the high, in addition, do not expect collection can give you value, a large amount of information every day, if you also want to create a large quantity but there is no quality of the site, then you think more.

The site is not a landfill and your taste determines the height of your site.

4, convenient service telephone production local Yellow Pages

Is not have this idea, I want to find a home flower shop card, temporarily find, want to find home more marked restaurant reservation, also suddenly find, want to find a nanny, do not know where to find. If further, find the phone, and do not know that this is not reliable, there are no phone calls at the same time, there are word-of-mouth rankings, etc.?

Read the screenshot above, wondering why a phone number can have three options.

Ordinary Yellow Pages, the company's basic information, address, telephone number. But based on the electronic world, especially the network, there are links. Links through the entire site, so the Yellow pages are no longer just phone calls, it can also be evaluated, linked. This is our Yellow Pages system.

This is also a very energy-intensive work, of course, you can use the website up after the user to provide, if just start to look at this, then do it yourself.

5, local weather and local events automatically to help you update

According to the normal idea, the website system should be to provide a entry entrance, let stationmaster add local news. Personally feel, for personal webmaster, just start the site spend a lot of time in the update news is useless work.

Perhaps you will be bored when you can update the news, but please do not think so. You should rest when you are bored so that you can work hard tomorrow. The local website does the news, is forever does not have the news portal website. Since there is no hope of work, let the program automatically help you complete it. After you have enough people, and then a new news column slowly updated maintenance is not too late.

6, business shops so that local e-commerce has a way to follow

I want to pay online, I want to be like Taobao, I want credit card, I want to ... A lot of demand. We also want to meet. But imagine that if you had the ability to do that, you wouldn't have to download a free or buy a program to run it, but it would be more appropriate to consider a new custom development program to run.

localization, kingcms positioning is to allow you to find opportunities to see businesses. Even if we do the mall, the priority may not be paid online, but the goods to pay, not because the net is not popular, but because your website credibility is not enough.

Because we are doing the CMS program, may be convenient in the merchant, will be closer to the intelligent station System: Switch templates, the front of new columns, new product display, each shop every page can set keyword description.

We offer basic functionality to you, not to let you fantasize that he has more cool features. We hope that you can take advantage of these basic functions, you may refute, such a function can be easily seen, what good to dig.

However, I can responsibly tell you: with the current function of the store users, can play to search engine bidding, let the consultation conversion rate as high as 10:6, 10 clicks, six consulting, which is quite crazy!

In addition to the above application example, the current KINGCMS business function is more to build a basic corporate website, rather than corporate mall. We are doing CMS, with considerable confidence to do this multi-user intelligent building Station system, although he may not be so perfect now.

Imagine if a local business wouldn't even be able to do a website, would they believe that opening a shop would sell? If local businesses are willing to set up a website, then his phone will naturally ring, and the next step of cooperation naturally unfolds. This is a matter of sequencing.

To step back, he believes that the business enterprise website, also will not be preferred in your site open shop, because their first choice is Taobao. To the local front and Taobao competition in this area, with 58 of the city competition Information classification, is completely different. Businesses like more consumer groups, information classification of the audience is only local netizens.

Do not use their own fantasies to violate market rules, enterprises or shops, or accept the Internet marketing education, they will first try the website, and then try the mall, invested a huge amount of energy to build a mall, but also to see opponents: Taobao/day Cat. Can your audience reach the mantissa of their mantissa? Unless you have a very advantageous exclusive agent or pure local specialties ... However, this does not have to be sold on the Internet.

If you want to e-commerce direction, do local convenience delivery service is still feasible, such as send rice, send oil, send ice tea, develop a few core businesses, cod. Then the website records the transaction history, this is we have done the idea: the warehouse. However, the complete business model has not been completed, so it is not available for the time being.

Local words of E-commerce, is the big giant in the future want to invade, if you are still in the idea of competition with their entire network of E-commerce, then I can only gently sigh.

7, Travel Channel recommended attractions, hotels and specialties best suited

Business Travel Channel, the equivalent of an advertising window. Suitable for promotion of hotels, attractions and so on, if your customers would like to show their products through the big picture, and do not want to do a dull web site, put an ad map can not meet their needs. Then the business Travel Channel is the best alternate.

Business travel with the Yellow Pages, the merchant brand is different, he has his own characteristics, equivalent to the introduction of the topic, can also be understood as a special ad page.

Always think, these shows can be turned into money, as long as your site is moving. So, these modules are more of a supplemental channel after you've built the basics. Complementary to the form of advertising, but also complementary to your site's money-making model.

8, real estate for the future matting

I want to challenge SouFun! This reality, compared to the merchant brand, this more reliable point, but also difficult. So, we put this module function positioning for the future matting.

If your site's information has not been active (that is, the real estate intermediary has not come to send a message), please do not consider the property module can bring you any stimulation. We always think that the function is only in the appropriate time to play out his due effect, if your site even the real estate information released have not been able to do it, you said that a SouFun program can do a soufun out, at least I would think that is a boast words.

Combined with the map API, we are also planning a more practical real estate function. Real estate is very lucrative, local portals are also involved in the "accomplice" speculation room bar.

9, the commercial type advertisement position management system

You have to learn the module: advertising management.

Our ads are like orders, can be scheduled, can be audited by the display. Some people ask: why not support Online payment of scheduled ads and automatic display? A: If he's paid, he wants to do illegal advertising?......

So if we don't do the function there must be a reason for him. Also welcome to ask more questions, if your site can be a public letter to even people are missing or do not sign a contract to pay advertising fees, then I think that time may not be in the use of KINGCMS local portal system.

In addition to collecting advertising fees for businesses, local portals can also consider advertising alliances, do Taobao Guest, do Baidu Alliance, if the flow stability, click Conversion rate will be good, the proposal in the initial period do not spend too much energy to select the Advertising alliance, but according to your site traffic type, to select the appropriate advertising alliance to put. In this way, can achieve a multiplier effect.

10, the front-type management mode

The above eight points only selected the display in the official website demonstration station navigation function module carries on the usage comment. There are some modules are ancillary nature, such as mobile phone version, there are some interspersed throughout the system, such as membership system, audit mechanism, the front-style management model.

Website Management, is a review work, every day in the site stroll, if you do not participate in management, then can do is every link click once, no dead chain to rest assured. But as a webmaster you, if you do not care who help you control, at this time, convenient, immediate management is particularly important, the management site has several common actions: audit through, illegal deletion, the top information (whether it is the supply and demand information or posts), if these routine action, can be used when the need to appear in the side, Do you feel better? For example, when I was browsing, I saw a violation of the information and I chose to edit it. As shown in the following figure, the webmaster login, the direct browsing when there are related management links:

If it is not a front-style management model, you modify or audit a message, you need to: login-and then log in the background-find the title, and then edit. These two processes vary in time. And you need to keep looking for the next piece of information to manage.

Local portals involve a lot of interaction, and if the site is managed like a traditional content type, it will be much less efficient. Front office + Background management, it will be a good solution.

It Zeanzi operation rules

KINGCMS Local portal System each module has given its basic attributes, I believe that as long as the real calm down, the study of each function thoroughly, just hands-on operation of the website, I think your success rate will be greatly improved. Not to control the media exposure of God horse income, set their own goals, if the use of charging system, then set the target within one months to recover the cost of the program, the second month to recover the cost of space and so on. If you are not using money as a goal, then also want to set other goals, such as how many friends, how many activities, how many articles, how many customers to visit, with the goal, the site will be able to more meaningful operation.

Finally want to say that, to a system, regardless of whether he charges, it is the creator or team through countless day and night carefully conceived planning, line by row, tens of thousands of lines of code, it is sacred worthy of our respect.