Personal webmaster Management SNS site should solve the problem

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SNS type of site is very typical web2.0 Internet application type, pay attention to user interaction, user is content browser, but also contributor. Typical representative such as Renren, happy net and so on. If the forum is a square, then SNS is home, home and home to each other visit, pay attention to dynamic, pay attention to sharing and so on. Now there are a lot of personal webmaster operating their own SNS site, I believe there are many of their own experience. This article said that personal webmaster management SNS site should solve the problem, and everyone exchanges, to everyone to learn. This article represents only personal views.

Site positioning

Once a webmaster friends and I communicate, said to do a SNS site, I said to do a what kind of SNS it? The other side said SNS is SNS, make friends with, to provide you with a home space, can write diary, string drop, you can know more friends. Did I say there was? The other party said the target customers are mainly young people, because young people like these interactive sites, but also like to make friends, the user's viscosity and repeat customers should be a lot. I'm going to ask. The other side said that the rest is to select a few keywords, and then do the promotion, the keyword rankings to get up. I mean, do you have any more? But in fact I think it is inappropriate, such as SNS site positioning is very inaccurate, SNS is an Internet application type, and it is not a positioning itself, SNS can write log can be shared like a forum can post replies as simple as natural. No accurate positioning, we can not even find the target crowd, do not know the site to promote to whom. Said the target crowd is young people, such a position too broad, do not have their own competitiveness. My view is that the personal webmaster SNS site must not be big, must do small, do fine, select the target crowd is very clear. Now SNS applications such as happy NET, Renren, QQ space and so on, has occupied the vast majority of users, your SNS if there is no accurate positioning, it is simply not competitive. About positioning, I think a little can be a simple self test, is not to do SEO optimization, Even in the robots.txt limit all spiders crawl, so see if you can put your site directly to your target users, can you find them, find out how they and each other to introduce your site, your characteristics and attractions where the other party has enjoyed a large SNS site comprehensive services, your site compared to what What's your forte? Positioning is a very important part of the site's early planning, and will even determine your success or failure.

The operation and maintenance of the site itself

Control and management of content

SNS site is very focused on sharing interactive, users will produce a lot of content every day, as a webmaster should ensure that the content of the site is legitimate and reasonable. This is the problem we need to solve. The main content of the forum is the theme posts and the reply post. But SNS, log, album, message, Share, mood, short message and so on, fragmented and complex. How to effectively manage these content, is every SNS stationmaster have to consider.

Ii. Security and privacy of data

SNS site is likely to contain a large number of user information, this information is very important, the need for good protection. As a webmaster can guarantee the security of this information without leaking?

Third, SNS suitable for SEO Mody

In general, SNS site is relatively closed, not members can not generally be the contents of the garden, for search engines are also difficult to crawl, in the open and closed between the need for a reasonable peace, in such cases how to promote your site.

Iv. Profit model

Excluding advertising fees and Taobao customer's basic profit, there are other profit models? Will your value-added services be recognized by users? Do you have to imitate the Q currency will someone buy? Do some e-commerce in SNS?

Some webmaster often put SNS application and other application integration, as an auxiliary space, also some stationmaster is SNS as independent site to operate, regardless of which mode to run management, we should do a good site planning. In the face of every problem, should be considered comprehensive, career needs planning, rather than by luck.

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