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36 first set of battle #e#

NetEase's latest project, "China's network of lakes and rivers 36" personal thought is a top network planning, a recent internet in China in the ultra accurate summary, if carefully read, will not have a feeling!

The first: Deception
Note: Very strict preparedness, often easy to relax the main idea, the commonplace things will not arouse suspicion.
Battle Example: Baidu Smiley face to welcome Google shares in private surprise planning independent listing

 

Since 2003, Google's traffic in the Chinese market has started to lag behind Baidu. By the year 2004, Schmidt immediately put down the shelf and began to contact with Baidu. Mr Schmidt's wishful thinking is to control Baidu, which means Google bloodless the Chinese market.

At that time, the strength of the lack of financial resources, Baidu, can not be the industry a brother refused thousands of miles away-that may provoke the other side, resulting in a nip in the bud. This means that Li's dealings with Schmidt have to be far-sighted and keep smiling.

In a new round of $14.7 million trillion in financing, Baidu readily accepted Google's investment of 4.99 million dollars-let Google have 2.6% of Baidu's shares. Google is proud of the moment, not only Schmidt, but also widely accepted as the global search giant Google to win the tiny Chinese Baidu, will be a logical thing.

A year later, in June, Mr. Schmidt's secret cessation, in Li's office, noted that Robin Li's so-called "cooperation with Google" was only "tactic" – luring Google to postpone a massive expansion of the Chinese market under the mihunzhen of "cooperation".

On the August 5, 2005, Baidu came in and went straight to Nasdaq when Schmidt finally found out he had miscalculated. Worse, he found it too late, in the next two years, Baidu continued to ride the dust, and Google's market share in China under the impact of Baidu repeatedly fell.

Ancient Art of War: the preparation of the week is the intention to idle, common is not suspect. Yin is in Yang, not yang. Sun, lunar.

Second: besieging
Note: Attacking the parts of the army is not as good as attacking the dispersed parts of enemy forces, attacking the masculine part of the enemy, as well as the weak part of the attack.
The battle example: Alibaba global business-to-business platform faces ebay invasion first invade rival hinterland Consumer-to-consumer and rout rivals in China

 

April 2003 Taobao was founded. "To protect Alibaba's business-to-business, I decided to build a consumer-to-consumer," Mr Ma admits. ”

At the beginning of Taobao, ebay accounted for more than 80% per cent of China's consumer-to-consumer sector, while ebay dominated the world. Whitman will eventually build a platform to get through the boundaries between Consumer-to-consumer and Business-to-business E-commerce, but also to open up China and the United States, Europe, Korea and other countries in the world trading platform. If ebay succeeds, that Alibaba contact the global and China trade information of the Business-to-business platform will be in jeopardy, domestic e-commerce Enterprises also have the worry of annihilation. Jack Ma founder Taobao, the goal is clear, stall ebay to enter the Chinese hinterland of the pace, and directly to the ebay rear Consumer-to-consumer launch attack.

In order to kill Taobao in the shortest time, ebay ebay first "advertising blocked", and then "joint global resources into business-to-business." But, according to research data, Taobao accounts for more than 70% of the Consumer-to-consumer online shopping market, while ebay has only 15%. Taobao Crazy Sniper, ebay can not only promote its China and the global platform to achieve good results, more difficult to shake Alibaba in business-to-business strength.

November 2006, ebay business with Tom Online reorganization. The Battle of 3 years ended in failure.

Ancient Art of War: Total enemy is inferior to enemy, enemy Yang is inferior to enemy.

Third: Diehard
Note: The enemy has been clear, and the attitude of the Allies is not clear, to lure allies to destroy the enemy, do not have to pay the price.
Battle Example: Zhou 祎 the anti-rogue software movement and teamed up with Kaspersky to push 360 Yahoo China, Cnnic and other rivals were severely weakened

 

In 2006, the rise of the mighty anti-rogue software movement, involving rogue software, shareware, antivirus vendors, advertising agents, hackers and even civil anti-rogue groups, and other various subjects. Anti-Rogue software is originally a movement for the benefit of the public, but because of various interests of the collective participation, make it unpredictable. Even the outgoing anti-rogue movement behind the scenes of the actual powerful human factors in the manipulation, in the name of the anti-Rogue, but has achieved a weakening of the actual effect of the opponent.

In this true and false industrial chain, no one knows who is their true ally, but who knows who is the real enemy. It is rumored that Qihoo is the manipulator behind anti-rogue software. Yahoo China and Cnnic and other rivals, have been in the anti-rogue movement in moderation, and especially in the Qihoo with Kaspersky launched 360 bodyguards after a serious blow. But this conjecture was denied and reprimanded by Zhou.

No matter what the truth behind, after a vigorous anti-rogue software movement, the gray industry chain, a sharp contraction of some similar 3721 network real names, such as companies rely on rogue plug-ins to benefit from the huge hit, the profits are facing a sharp decline.

Ancient Art of War: The enemy has been Ming, friends undecided, the lure of enemies, not from the output, to "damage" deduction.

IV: Ii Penrau
Note: The power of the enemy to wear out, do not use force, the enemy strength of the energy consumption, our forces will naturally increase.
Example: Tencent founded 5 years to do only instant communications and rivals have diversified 04 years after Tencent in the portal, games, E-commerce and other comprehensive overtake opponents

 

Until 2003, Tencent had only one thing to do: instant messaging (IM), and access to wireless revenue with the cooperation of mobile operators. Since the founding of 5 years to focus on this, Tencent QQ eventually occupies more than 70% of the IM market share, can be called a monopoly.

In Tencent's focus on IM for many years, domestic internet celebrities are busy deploying their own diversification strategy. Sina, Sohu, NetEase successively exerting force wireless, net swims, search, electronic commerce, Alibaba is busy layout business-to-business, Consumer-to-consumer, payment, software and acquire Yahoo China. All the families also played the Tencent im idea, but all failed to the next. These diversified expansion initiatives have made most companies more distracted and too long, but lack a strong enough underlying business or platform.

Tencent in 2003 years ago, no pressure on the capital market, only focused on the QQ itself product development, pay attention to the user experience of the promotion, by this accumulation of the largest number of registered users. Over a few years of accumulated hundreds of millions of of users, Tencent announced the march of the field, the result of many, the opponents scared. Tencent opened the door four years ago, and now flows first. Later do casual games, kill the union became eldest brother and then foot into a large online games, growth ferocious. In the 2005, the long-awaited Tencent, in the online auction and payment on the Internet, began to chase Ma. Since then, getting Google support and rushing into a multi-party search market has announced a new enemy for itself: Robin Li.

In the 04-06 years of the Tencent, is tantamount to using the previous years of accumulated platform advantage as a sharp weapon, beyond the previous years suffered from the hardships of the Battle of the weary division.

Ancient Art of War: the potential of the enemy, do not challenge;

Part Five: Looting
Note: When the enemy is in serious crisis, it should take advantage of the opportunity. Because strong depends on weakness.
Battle example: Taobao push "thriving" charges encounter collective strike Pat took the opportunity to announce 3 years of free plundering users

 

Taobao May 2006 try to launch a "thriving" to the user charges, immediately incur nearly 40,000 of businesses to prepare "strike", its saliva of the sea, the momentum of the Pai, so that Ma Yun also called "did not think." In order to quell the outrage, Mr Ma personally apologized and in Taobao "referendum" to determine the "thriving" of life and death, finally in the seller was forced to cancel.

Thereafter, Ma said Taobao encounter opponents of the plot, the network spread "originally scolded Taobao sound is Tencent so planned out" anonymous article, the article said Taobao business defection is Tencent commissioned public relations company premeditated action. The Thousand Oak company that posted this article has incurred Tencent's high reputation infringement claim of 5 million yuan.

Industry speculation, Taobao to beat ebay ebay after the launch of the "thriving" fee services, did not expect to be patted the powerful sniper, not only brewing a long period of charge mode in tens of thousands of business protests hastily ended, and many users in the Pat "three years of free" call on a lot of Taobao users defected to Pat, In the 4th quarter of 2006, Pat market share rose to 10%. The battle, Taobao soldiers, Pat Stone, almost won.

Ancient Art of War: The enemy's harm is great, lying take profit. Just a few.

Plan VI: Diversion
Note: The enemy is in a state of mystery, behavior disorder, will chaos, can not beware of emergencies, use their mental confusion without the opportunity to destroy them.
Battle Example: Zhou 祎 sacrificed 360 guards on the surface to attack Yahoo China's rogue plug-ins and actually destroyed and incorporated its channel system

 

As early as 3721 times, Zhou personally formed a powerful channel agent team. Zhou has revealed that to 2004, the country to engage in Chinese real name sales channels more than 8,000, the number of practitioners close to 100,000, this type of ant Xiong Sales achievement of the 3721 miracle.

By 2006, Zhou had become the enemy of Yahoo China group Alibaba by the president of Yahoo China. As a consultant to a Chinese supplier of a new business-to-business website. To create brilliance, Chinese suppliers must destroy the current Yahoo-owned channel system that was built by Zhou's own, and instead achieve the channel system of Chinese suppliers.

Zhou June 2006 launched an anti-Rogue storm and sacrificed 360 guards, ostensibly to crack down on Yahoo China's "rogue" plug-ins, in fact, as rogue software becomes rat, Yahoo China's original channel system is broken up, and eager to have a new channel King appeared to rescue them in dire straits.

The result of the Chinese supplier's sales channel is that Alibaba's thousands of employees sit in the office and call clients, while Chinese suppliers have tens of thousands of agents nationwide, and these agents recommend Chinese suppliers to customers face-to-face. By then, Chinese suppliers will have a head-on encounter with Alibaba and gain an edge.

Ancient Art of War: The enemy Zhi disorderly extraction, not to, Kun under the image. For the benefit of its own.
#p # 36 Second set of enemy war #e#
Seventh: nothing.
Note: Take advantage of, not long-term, but in the false after taking advantage of the true image launched. The development of small false to large false, in the extreme false, the use of extreme truth action.
War case: "Q-currency impact on the renminbi" exaggerated Tencent forced to close game currency back to the Q currency

In November 2006, a Jiangxi scholar published the "Q Currency impact of the renminbi" view, he may not have expected his views will be used on the Internet battlefield, the harm of virtual goods trading under the attention of various forces, into a "dirty deal."

Just 6 months ago, in the battlefield of Consumer-to-consumer, Taobao to launch "thriving" charging service, behold the powerful sniper shot, so that Taobao soldiers. After the war, Ma Yun has publicly said that the opponents of the plot, he will not miss the opportunity to counterattack. Mr Ma knew his opponent's shortcomings: Tencent nearly 70% of the income is a Q-currency contribution. Once relying on the operation of Q-currency Tencent Internet value-added business by law, will directly affect the fate of the Penguin Empire. Taobao, for example, has been a free policy, even if Taobao is missing a virtual transaction, insignificant.

Around the virtual trade, the Alibaba Empire and the Tencent Empire again to fight, mutual lawsuit in court. All kinds of interests, media attention, virtual transactions by the central bank attaches great importance to. Under the policy risk and pressure, Tencent Empire on March 9 officially closed the game currency back to the full Q-coins.

Ancient Art of War: exaggeration also, not exaggeration also, actually its exaggeration also. Less yin, lunar, sun.

Eighth total: Subterfuge
Note: Take a frontal feint, when the enemy was my thorn and rally to cling to, our troops quietly sent a force circuitous to enemy lines, taking advantage of a decisive raid.
Battle Example: Qihoo 360 bodyguard encirclement and suppression rogue software secretly deployed 360 customized software to occupy the user terminal

July 2006, "Rogue Software" Initiator Zhou, surprise launched the Rogue Software Kill tool "360 security guards." This recruit has caused a lot of criticism. On the one hand, it is questioned about its eligibility to encirclement and suppression of rogue software. On the other hand, it challenges its motivation to push rogue software.

Zhou Why to top "infamy", "self-tied hands", must do 360? It turns out that Zhou has a deeper deployment. 360 Security guardian of the latest "personal customization" service, so that it from seemingly impossible predicament, out of a wonderful chess: 360 Security Defender Custom version, the real meaning is that it has a "network Tools" software, turned into a "mass consumer goods." May be a real rise within a year in 2007, a successful transformation of a security software into consumer software.

In all sorts of questioning sound, to the end of 2006, less than half a year 360 security guards Cumulative Installed capacity beyond 10 million. By April 2007, the cumulative installation of 360 security guards exceeded 15 million. User terminals continue to increase, coupled with the layout of the Thunderbolt, I believe that soon, Zhou 祎 system of enterprises will have direct access to most of the domestic users of the terminal, for the next expansion to pave the ground.

Ancient Art of War: to move, to facilitate its stillness and the Lord, to move and to the Sunda.

Nineth Total: Aloof
Note: On the surface to avoid the chaos of the enemy, secretly waiting for its internal strife, its internal enemies, it will be self-defeating, we shun its natural, natural gain, to have the income, there can be no demand.
Battle Example: Taobao 04, 05 Decisive battle ebay ebay Tencent GE Tiger bucket delayed launch Pat

2006, December 20 ebay announced that China's daughter of ebay to Tom Online, the proud of it must not only Taobao, and Ma's Pat PAT.

ebay encounter Taobao "drastic" type of free strategy, has long been inadvertently fighting, evacuated from China as early as expected. Taobao years of war, consumption is too big, originally wait for a victory, then to the National tax Supplement Treasury, did not expect to kill a pat, and this pat than the enemy of ebay no less.

As early as in 2003, when Alibaba developed Consumer-to-consumer, Tencent had similar ideas and proposed cooperation. But eventually because of Ma Yun's shares too little to forget, Tencent's consumer-to-consumer attempt has been shelved. But Tencent seems to be in no hurry to launch its own killer, and to 2005 years Taobao accomplished, Tencent in September only to take out their own consumer-to-consumer. But more than two years, China's entire consumer-to-consumer environment, after Taobao and ebay hundreds of millions of U.S. dollars to the fuel, increasingly mature, e-commerce deeply rooted.

Pat on ebay ebay will be defeated, Taobao BR time into the battlefield, on the one hand can receive ebay exit territory, on the other hand to divert the role of Taobao. Taobao want to change the fee is not the result of the racket, once the free lead to Taobao overdraft too large, and Tencent Treasury filling, clap the opportunity to come.

Battle Example 2: Google and Sogou for input method copyright dispute Baidu surface Research and development of pinyin and five input method to occupy both ordinary and high-end users

April 2007, Google after a year after the introduction of Chinese pinyin input method, input method is regarded as extremely localized products, occupy the input method is equal to occupy the user desktop. As early as last year, Google secretly developed Chinese pinyin input method, but then Sohu was first to the outside release. After a year, Google officially released Chinese input method, is clearly prepared.

But only four days after the release of millions of netizens have been downloading Google Pinyin Input method suddenly encountered a major public relations crisis. Sohu accused Google Input method of the back line "steal" Sogou Input method, and will hold a press conference on the day to show "plagiarism evidence." Sohu unwilling to give up the good opportunity to hit the opponents, grabbed Google's whip, Google forced to do three times in 30 days upgrade, and apology.

When Google Sohu made a fuss, they ignored a potential enemy Baidu. An industry insider for the first disclosure of Baidu Input method research and development inside: Baidu does Pinyin input method, Baidu will not give up a large user group Pinyin input method market. Baidu is not in a hurry to release first, is to understand the opponent's product situation, to know the enemy, in order to introduce more perfect products, come from behind.

Baidu Input Method Market is divided into two levels: the use of pinyin input method of low-end users and the use of five and other professional typing high-end users. Baidu's strategy is to occupy the average user and high-end users two levels of the market, to achieve the largest market share.

Ancient Art of War: Yang is a naughty and orderly, Ming to be reversed. Sparing, its potential from the dead. Shun to move, Yu Shun to move.

Tenth total: Xiaolicangdao
Note: To make the enemy fully believe in our, and numb lax, in the dark but plotting the enemy to win the scheme, after full preparation, do not let the enemy detect and take contingency measures, this is the appearance of friendly, hidden in the murder.
Battle example: Baidu cling to Sina to provide site search for survival after the fullness of the nest in turn to eat up the portal traffic

2002, Ruoguan Baidu as a portal technology provider's identity for Sina to provide site search services, to borrow the name of Sina to improve their traffic and visibility. The start-up of Baidu in front of Big Brother Sina as far as possible to grovel, to maintain a good cooperative attitude, even if Sina repeatedly owed fees, Baidu also smiling face, to maintain restraint.

In fact, Baidu knows that search engines can intercept traffic upstream of the portal. Relying on the "fixed-point" edge of search technology, searchers can easily invade traditional portals. Baidu more like Google as a general, to become the first Chinese search portal. This will avoid the sharing of revenue from the portal site in the bidding rankings.

When Baidu traffic only three major portals, Baidu Select a sensitive moment, without warning to stop the site with Sina search cooperation. Internet users on Sina to use search engines, the Web page incredibly can't open, and Sina unprepared. After the event, the major media have reported, homeopathy launched Chinese search portal, Baidu to take this fame.

2006, Baidu traffic significantly surpassed Sina. into Chinese website traffic first.

Ancient Art of War: Faith and Anzhi, Yin to the map, ready to move, do not make changes. Just in and out of the soft.

11th Total: Lidaitaojiang
Note: When the situation develops to the inevitable loss, should be willing to small loss and save the overall situation.
War Example: 06 Grand Net business decline, box plan frustrated after the hero broken wrist cut off "box" business full return to the online games

2005, the grand face of the establishment of the most serious situation: the acquisition of Sina plan was "poison pill plan" Boycott, no work to return. Three main games announced free, the overall revenue plummeted. The most deadly is poured into a large number of human, material and financial resources of the Grand box business, the situation has been slow to open. Over the same term, Shanda will suffer the backdraft of the box business, and the kingdom is in danger of overturning.

Pondering repeatedly, the grand decision to cut off the first "box" business, back to full return to the main game. At the same time, the shot held by the Sina stock, for Shanda to win the respite opportunity. President Tang June, once again lobbying Wall Street, has stopped advocating a "grand box" of distance with the general consumer, and insists that Shanda will focus on the games again.

With the company's organizational structure and business model adjustment, Shanda regained the initiative in the online game. At present, the Grand free demo game mode has begun to bear fruit, the latest data show Shanda regain the top spot of China's online gaming market.

Ancient Art of War: will be damaged, yin to Yiyang.

12th: Shoplifting
Note: It means to accidentally get something cheap, or to get something that usually takes a lot of effort to get.
War example: Baidu small layoffs by Sohu hype Baidu reputation damaged Sohu opportunity propaganda Sogou

July 10, 2006, China's search power Baidu a small town, this small city due to successive years of arrears, the contribution of the Empire meager, so Baidu took a sharp knife to cut the tangle of the method, it removed from the empire, the town of 30 people were deported.

Small layoffs, Baidu originally not put in the heart. But its opponents may not think so, Sohu King Charles Zhang once piled under the ruthless words: "More than two years Baidu." Subsequently, "Baidu layoffs Telephone Recordings", "The Staff blog" and so on surfaced. Baidu's real number of layoffs, layoffs and layoffs for the purpose of speculation and analysis, has become a new topic of many media. A "sound" aroused thousands of layers of waves, a large number of media to Baidu, the situation was quickly magnified, Baidu brand was hung "cold-blooded no way" title.

On the afternoon of July 16, Baidu Vice President Liangdong issued a media book saying that Baidu has mastered the evidence that someone in the Baidu for deliberate slander, the whole process of black hands, Sohu difficult to escape. That night, Sohu immediately hit back Baidu accusation, request to stop malicious slander, in the end of the statement "by the way" propaganda Sogou's performance, and "advise Baidu company strengthen internal management, do not disease nasty disorderly desperately".

The ancient Art of War: The micro-gap is multiplied; Less yin, less yang.
#p # 36 #e# of the third set of attack meters

13th: to arouse suspicion
Note: There are questions to be detected, the investigation is clear and then action. The original of "Fu" Gua is the means to deal with enemy plots.
Battle Example: Grand Force acquisition of 19.5% shares in order to control Sina Sina Board "poison pill" boycott several negotiations failed

October 2004, the leader of the network game Shanda to the portal boss Sina said the acquisition will, but the two sides two times close contact all Huff. This became the beginning of Chen Tianqiao secretly Rimini. To February 19, 2005, the Chen Hand has been quietly holding Sina 19.5% of the shares, to become the largest shareholder in Sina. Grand High-profile Announcement of the result, expressed the intention to forcibly put Sina under its command.

Sina internal use Overlord Bow to describe the Chen of the shares of the action, and quickly formulated a poison pill plan to prevent grand further eat into the shares. Chen Tianqiao's operation has undoubtedly alarmed Sina shareholders and management.

The historical reason has caused the Sina stock right to be quite dispersed, the single big shareholder Yongji the highest only 4.9%, including the joint chairman Jiang Fungnan and the time CEO Yan the other members, at that time respective shares were less than 1%. The power of the board is scattered and refracted to the management's gangs and elbows. Chen Flyover High-profile shares, completely exposed himself to take Sina's motives, led to shareholders in the hands of holding shares coerce Chen overpass high-priced purchase. Chen and the shareholders and the board of Directors of the various talks, has not reached a tacit understanding.

"The situation is like a bundle of hydrogen balls," he said at the time, "and the other is going to rise." "So to maintain the status quo will become the choice of Chen flyover," into the attack, back to keep. However, Chen Flyover and the grand intention has been completely exposed, but also has not always been able to reach a tacit understanding with all the power of Sina. To January 2007, a few times to cast off Sina stock, the naught Sina.

Battle Example 2: Xingdong high-profile Hype eventually "annoyed" Chen Sina Sohu and other portals after blogging China's rapid decline

 

04-05 years, the blog developed rapidly, burst out huge energy, but the portal has been sitting still. Blog Network CEO Xingdong in the financing of 10 million U.S. dollars, High-profile publicity spree, want to be in many blog sites stand out.

Xingdong called the blog net as the second generation portal, he believed that "the individual as the center" and "self-organization strength" will become overtake Sina and so on the first generation portal's killer. "Blogs have a particular hobby and can quickly assemble a large group of like-minded people. Has the power to transcend the traditional portal. Xingdong also claimed that the blog network will be listed within 2 years, over Sina in 1 years.

The small blog network kept preaching blog value, non-stop to Sina and other portals declared war. This caused by Sina and other portals of attention and vigilance. In the domestic several Professional blog web site noisy unceasingly 05 and 06, three big portals successively exerting force blog. In the second half of 2005, Sina launched Celebrity blog, became a collection of many fans, Sohu launched a blog competition to attract popularity. By the end of 2006, Sina, Sohu, NetEase and other portal blog power completely beyond the blog network and other professional blog. The portal blog ultimately achieved absolute leadership.

Blog network since August 2005 to obtain soft Silver Asia and other venture capital investment 10 million U.S. dollars, only half a year, experienced a massive layoffs, senior executives and other changes, and gradually into trouble. Other professional blog site also in the portal of the attack under the dilemma, "Xingdong cry" to become the industry's laughingstock.

Ancient Art of War: doubt to knock, and then move;

14th Total: step-in
Note: All vigorous, have as things, can not be used, and decay backward, nothing as a thing, to be used, to take advantage of the things that do not, I am not subject to others, but I dominate others.
War example: Zhou 祎 hand when, excellence, such as 12 website email Alliance Yahoo e-mail scare three portals and fame

 

In 2004, Yahoo has been in China for 5 years, and it is the first year of Zhou to run Yahoo China. At this time of Yahoo, popularity and traffic lags far behind the three major portals, in China for many years of performance and in the global "first portal" status is very not. "In the free mailbox, Yahoo than NetEase and other portals at least four or five years late." ”

Zhou for Yahoo Mail to think of a trick: email alliance. In October, Yahoo China announced an "email alliance" with 12 websites, such as China, when it was a prominent company: Yahoo China offers its search technology and backend server resources, Yahoo China has user data to provide users and promotional measures for 12 of professional websites such as @dangdang.com, when they offer their domain names (such as the e-mail). So, three effects are immediately apparent: first, Yahoo China directly for 12 professional websites a large number of Chinese Internet users service, these sites for the Chinese netizens coverage is 50%; second, when the professional website has its own domain name mailbox, in the professional forward further, and eliminate the mailbox on the portal dependence; , the professional Web site together to counter the case of the portal molding.

Yahoo and professional website to enter into strategic alliances, its speed, the scope of the broad, the movement of the big, so many people surprised, the most threatened by the three major portals. Yahoo Mail in the alliances in the popularity of the increase, registered users increased significantly more than Sina Sohu ranked second. Also broke the three major portals of the original balance of power.

Ancient Art of War: useful, not to borrow, not to use, borrowed. Borrow cannot use the person, the Bandit I beg Enlightenment, child Mongtiu.

15th: Diversion
Note: Wait for the weather against the enemy to haunt him, with artificial illusion to lure him. When the enemy occupies a position that is strong or difficult to attack, we return and no longer attack.
The war example: Sina Sohu follows NetEase to enter the wireless after NetEase active exit and follow into the online game but no achievements 04 NetEase reorganization Resources Return Portal

 

2000, the three major portals have been listed, Sina and Sohu began in the portal content and advertising business, NetEase is a alternative. January 2001, NetEase became the first group of Mobile Dream Network partners to enter the mobile phone short message market. Since then, from the Nasdaq-picked the risk of getting out, and in the first quarter of 2002 profit, followed by Sohu, Sina quickly follow the wireless business. By 2005, NetEase voluntarily abandoned the wireless service. 2006, mobile stringent regulation of the wireless market, the SP Tiger, business atrophy. In the fourth quarter, Sina Wireless fell 12%, Sohu fell 18%. Be passive.

2001, NetEase bought into the online games. Sina Sohu After 2 years also announced the entry, each launched "Knight Online" and "Heaven." 2004, NetEase game business Outbreak, 2006 became the first network game operator. And Sina Sohu has not had any achievements so far, its game business all is the loss.

Sina and Sohu in the wireless business in the passive, and fiasco in the online games business, NetEase in 04 to restructure the resources of information services, to 2006, Internet Association Survey said: NetEase over Sohu into China's second largest Internet portal, and the gap with Sina further narrowing.

Ancient Art of War: in the days to be trapped, employing to lure, to jian beam reverse.

16th: Playing hard to the mouse
Note: Hit the enemy too strong, it will be attacked, let the enemy escape, it will produce a fluke mentality, but will weaken the enemy's momentum. Follow him tightly, consume his strength, kill his morale, and hold them when the enemy forces are dispersed so that victory can be won without a bloody battle.
War Example: Mobile Indulgence SP open up the market at the same time committed "numerous crimes" after the "plead" banner of repression and incorporation

 

2003-2006, many companies have entered the "bursting" of the SP industry, to be in a few short message units on the wealth of the SP market fortunes. At the same time, because of bad supervision, mixed, cheating rampant. Despite the grievances, the SP is still unscrupulous under the lure of huge profits.

As the upstream rule-makers move to see in the heart, but not a poker. First, the market needs to be further invested and stimulated; second, it is not familiar with market rules. Mobile negligence of SP industry management has continued. SP continues to do what it wants, blatantly sends spam messages, induces custom SMS packages, and commits "numerous crimes".

2006, the end of the market opening period, while the public complained. Move, play "Plead" banner, "to solve the value of value-added services in the price of fraud, false propaganda and the problem of deception customization." Its direct effect is to suppress, repaying, and the incorporation of SP. The whole industry aihongbianye. It is estimated that the Nasdaq-listed Chinese SP concept shares have fallen by 40% per cent, and the market capitalisation has evaporated by more than half. Move high above, like imperial power.

Mobile to the SP's crackdown and rectification, the end of the SP industry mixed water Fishing era. The entire industry chain as a mobile lead, it became the SP's biggest winner of the industry.

Ancient Art of War: Force against the soldiers, go to reduce potential, followed by not forcing, tired its strength, eliminate its morale, scattered and then tackled, bloodless. Need, there is huafu, light.

The 17th plan: a
Note: Use something similar to lure the enemy, and thus to attack the deceived enemy.
Battle Example: Taobao small launch of low-quality ads to attract several times ebay follow-up Taobao and then the main resources into quality ads ebay but unable to block

Taobao was born in July 2003, when China's Consumer-to-consumer market on ebay, a single big. Walt Whitman predicted: "Taobao will die in 18 months."

ebay tries to quickly put its opponents to death: in the vast majority of Internet media to take exclusive contract to "ban" Taobao ads. Taobao also found that when it was advertised on a website for a few days, ebay would buy out all of its online-trading ads at two or three times times the price.

Ma Yun moves. He seized on ebay's eagerness to block Taobao, taking a small portion of the budget to advertise on poorly advertised portals, and ebay immediately followed it at several times expensive prices, which consumed ebay's Liang ammunition. By the time ebay's ebay store is on fire, Taobao is putting a lot of reserves into better buses, elevators and televisions. Surveys show that the same advertising fees, Taobao's effect is almost as many times as ebay ebay.

Ebay announced the joint venture with Tom, Ma said: "ebay ads are overwhelming, it does more advertising, Taobao more powerful." Taobao is not advertising now, Taobao's reputation is too fierce.

Ancient Art of War: A Kind of seduction, a knockout.

18th: Seizing the thief
Note: Destroy the enemy's backbone. To capture the leader of the enemy will destroy the whole army. There is no end to the Dragon's fight in the wilderness.
Battle example: Huawei to block the harbor and prompted Li to return to deter a large number of runaway entrepreneurship and competition with Huawei "Renegade"

 

Huawei came out of the staff before and after more than 3000 people, a large proportion of them have chosen to start a business, and most of the use of Huawei Technology, the simulation of Huawei operations, and constantly erode Huawei's site, become Huawei's biggest hidden danger. Among them, the harbor that Li founded is the biggest.

Li left Huawei, Ren once said, many people inside Huawei, imitate Li to push the division of the company, in droves under the impetus of risk speculation, HT steal the company's technical secrets and trade secrets. When Ren knew a year ago that he had vowed to help Huawei open up data markets and strictly comply with the Li of competition, he was "angry" at the company's inheritance. Ren clear, ran away from Huawei and the "rebel minister" too many, take down almost impossible, Ren will aim at the largest Li, set up "play Hong Kong office", to Huawei employees issued harbor "must kill order".

Finally, Huawei acquired the four core business of the harbor, incorporated a large number of people, Li also returned to Huawei. Gave a deep wake-up call to those who left Huawei to start a business.

Ancient Art of War: to destroy its strong, and its chief, to solve its body. The dragon fights in the wild, its road is poor also.

#p # 36, the fourth set of melee #e#

19th: The most drastic
Note: If you cannot overcome the strength of the enemy's strength, you can weaken the source of the enemy's power, from the principle of the shoe-gua, separated to just to Yang dry power.
War case: On the verge of decline grand to free subversion of the traditional mode of fees, such as nine rivals forced to follow and then a year after the grand return to the first

November 2005, an earthquake occurred in the online game plate. The founder of the online charging model, and by this successful landing on the Nasdaq grand, suddenly announced the three heavyweight game of the legendary world, "Blood Legend", "Dream Kingdom" forever free.

2005 Online Games Market competition is extremely fierce. NetEase, nine cities, Tencent, Jinshan successively exerting force, they diverted a considerable number of originally was grand control of the users and markets. This is especially NetEase, it borrowed two independent research and development of the original game from behind, gradually surpassed the grand become first. has been relying on the agency of Foreign games Shanda in the independent research and development far behind. At the same time, the nine cities and other manufacturers in the agency foreign game competition on the grand formation of a strong impact. For example, "World of Warcraft" was taken by the nine cities. At this time, the grand subversion by their own creation, but by their opponents imitate and catch up with the charging mode, and start free mode. The choice lies in: Rewriting the rules of the industry and laying the lead again. Chen said two points:

First, the charging model is like collecting tickets for people entering the park, and the free mode is equivalent to allowing free access to the park, but charging through other recreational items in the park. Second, the essence of online games is to create in the game is not possible in reality "equality", such as whether you are rich, must rely on their own time and ability to acquire the game's weapons and status. But in free mode, the reality of inequality is completely copied into the game: If you are rich, you can pay for the weapons and status in the game.

"If you have money, you spend money to buy equipment, and if you have time, you take the time to win and equip," Chen said. As a result, Shanda's revenues come only from 6% of paid subscribers, and 100% of the users in the billing model contribute to their income. At the same time, the Grand free model has not only retained the player, but also grabbed new players from other fee-charging games.

20th: Fish in troubled waters
Note: Take advantage of the small forces and the lack of dominance of the situation to bring them to us in times of chaos, as if they had gone to the twilight to take a long breath.
Battle Example: Guang Tong while the grand and Wemade for copyright issues in a row quickly grabbed "Legend 3"

 

Since September 2001, China's network game overlord Grand by virtue of the Korean game "legend" series to become China's online games leader. At that time, optical communication is only a use of their own bandwidth resources for the grand trusteeship of the "legendary 2" ISP, in the online games industry insignificant.

"Legendary 2" after a great success, Shanda was forced to face the increasingly high demands of the Korean people. With the Korean company in the negotiations of the stalemate, the largest source of profit, "Legend 2," the potential of the agency to Chen Sleep. From 2003 onwards, the grand lawsuit, its main push of the independent research and development of the "legendary world" is constantly accused of infringement. Grand facing internal and internal difficulties.

At the beginning of 2003, Light Tong in learned Chen and Actoz, Wemade noisy news, suddenly taking the opportunity to rise, and grand competition for South Korean game agent, want to emulate the grand success model. From the grasp of the timing, the successful "Mixed water fish" successfully snatched the "legendary 3" China's exclusive agent right, suddenly by the server custodian into grand most direct opponents. Since then become a market for online games.

Ancient Art of War: By its yin disorder, by its weak and no master, with the Japanese each feast.

21st Total: King
Note: Maintain the original position of the original, keep a complete set of positions, so that the Allies do not doubt that the enemy also dare not stay, in his confusion to transfer the main force.
The war example: NetEase leads into wireless but foresee industry oscillation early exit also lead to enter the net to 06 "portal" NetEase already is the first big net swims company

 

Since 2001, Sina and Sohu began to invest a lot of resources in the field of news and information in the portal, at this time, the same as the three portals NetEase is not optimistic about such a lack of core competencies of the easy to replicate the competition model. 2001, NetEase began to try the wireless business first, and to buy the World team into the online game of independent research and development.

2002, the wireless service proved to have vast space, 2003, industry blowout. Meanwhile, the three major portals of Sina Sohu and Tom Online and other emerging companies to follow up quickly, have enjoyed rapid growth. In 05, the wireless industry at the peak, NetEase resolutely "broken wrist" to stop the wireless business investment, the volume of its business in the following year rapidly shrinking. That is, during the year, the movement has repeatedly made policy adjustments to the wireless industry to overhaul, almost all the company's business volume has slipped more than 40%. followed by the stock price plummeted, panic, aihongbianye. The decline was a frenzy that continued to this day.

In the 2 years of wireless industry landslide, the only one in advance to predict, the whole body and retreat only NetEase.

Also in 01 began to put into the online business, to 04 began to usher in the peak. NetEase quit the wireless business in 05, the online business began to grow steadily and quickly fill the gap left by the loss of wireless business. 06, NetEase became China's internet revenue and operating profit double champion.

And the portal rival Sohu and Sina in the online game imitation does not see results. 2006, although NetEase is still one of the three major portals, but its 85% of income from online games, its most authentic identity has been China's largest internet gaming company.

Ancient Art of War: Save its shape, the end of its potential, friends do not suspect, the enemy does not move, Sunda and stop, cruel.

22nd: Close the Thief
Note: To deal with small enemies, to be besieged and destroyed. If we let them go, it will be very detrimental to our pursuit.
Battle Example: Huawei set up "fight Hong Kong office" encirclement and suppression of the harbor to ban its products regardless of the cost Li back to Huawei

 

2001, Huawei's youngest chief engineer Li north to create a harbor. The harbor continues to dig people to Huawei, using Huawei's technology to simulate the operation of Huawei, turning the gun head toward Huawei. Direct competition with Huawei in the business began to erode Huawei's territory.

Angry Ren soon set up a "dozen Hong Kong office", the Huawei staff issued a "must kill order." It has two criteria: first, let the harbor has the turnover to make the money, second, definitely does not let the harbor list.

To this end, Huawei to the internal death order: If the office lost to ZTE, Cisco does not matter, lose a single to the harbor to be punished; for customers, already in the use of port equipment, Huawei on repurchase, also buy one to send one, Waste harbor "standard"; at the same time, also carry out "anti-dig People" movement, the port Access network product line research and development staff by Huawei Yiguoduan.

So "dozen Hong Kong" continued for many years, Huawei is to use its own resources, blockade of all the growth path and the opportunity to break through, to achieve "shooting" effect. Finally, Huawei successfully acquired the four core business of the harbor, incorporated a large number of harbor personnel, Li bowed back to Huawei.

Ancient Art of War: A small enemy is trapped. Peel, not Liyou.

23rd Total: Hong
Note: When restricted by geographical conditions, it is advantageous to take the enemy close to it, and it is harmful to cross the nearest enemy to capture the distant enemy. The fire is burning upwards, and the water is flowing downward, which is a good departure from our neighbors.
The battle example one: Ma Yun chooses without the head-on competition Yahoo to abandon in China fiercely belligerent ebay to do the capital cooperation united Yahoo in China and the global hit ebay

 

2005, Ma Yun has a "sleepless" time. It is rumored that ebay CEO Walt Whitman has offered 1 billion dollars to buy the most vexing rival, Alibaba and Taobao, to thoroughly remove the obstacles to ebay's entry into China. The industry has proved: Alibaba investor son at that time "tend to" accept ebay's acquisition, their own withdrawal. If so, Mr Ma's foundation will all fall into rival ebay.

Globally, ebay is the undisputed leader in E-commerce, and ebay is not only the biggest rival to Taobao in China, but also the biggest threat to Alibaba's global business-to-business platform. But there is a power, Yahoo. In countries such as Japan and Europe, Yahoo has beaten ebay, and in places like Taiwan, Yahoo is still battling ebay fiercely. The difference is that ebay competes fiercely in China and Alibaba, while Yahoo's beat has made no contribution to the Chinese market.

May 2005, Ma Yun rushed to the United States to meet Jerry Yang. July, Alibaba and the United States Yahoo reached a partnership. The two companies that had barely seen any contacts announced that Alibaba had acquired all of Yahoo's assets and that it had invested $1 billion in Yahoo. Alibaba acquired Chinese assets, including Yahoo China portal, Yahoo's search technology, communications and advertising business, and 3721 online real-name services, Alibaba won the "Yahoo" brand in China indefinitely exclusive right to use.

The biggest shareholder of Alibaba Group's 40% stake is not ebay, which competes with Mr Ma, but "remote" Yahoo.

After the two sides announced the cooperation of several months, Ma Yun announced that Taobao continue to free 3 years, Alibaba additional 1 billion yuan investment. More than a year later, Ma Yun integrated yahoo Resources, Taobao further encroach on ebay China's market share, Ali Empire completed the E-commerce from internal management to external application of the overall layout. Globally, Alibaba can also compete with ebay by leveraging its biggest shareholder, Yahoo.

The case two: NetEase Tencent 04 joined in China's Google joint search business to contain the rapid growth in the Chinese market of local companies Baidu

 

In the past two years, China's largest internet market capitalisation of the three companies generally stable among three enterprises: Tencent, Baidu, and NetEase. Tencent is Im overlord, revenue first. Baidu is the first search, the P/E ratio is 100 times times higher. NetEase is the first online game, operating profit 06 for the entire Internet crown.

Search is called the jewel of the crown of Internet application. Tencent, NetEase also began to enter the search field successively in 04. But will they and Baidu "strong cooperation"? Or will it work with Google, which has not yet officially entered China?

In July 2004, NetEase announced that it would introduce Google's web search function and AdWords competitive search advertising service in its entire revamped search engine. It is said that Ding Lei has dedicated to Google to discuss cooperation. Coincidentally, Tencent also announced a year later business cooperation with Google, "the official launch of Google's web search and online advertising." In the holding of Baidu in China's rapid expansion of the position, NetEase and Tencent embodies a rare tacit understanding.

March 2, 2006, Tencent officially launched Soso. On the eve of the 2007 New Year's Day, NetEase launched its own independent research and development search engine test Version "Youdao". Both sides formally entered the path of self-development.

Ancient Art of War: the form of forbidden potential, the benefit from the close to take, harm to remote. Lit up ze.

24th: false Pedestrian Guo
Note: In a small country between the two great powers, when the enemy threatens it to yield, we should immediately send troops to help to expand the force.
War example: global resources to take the acquisition of Hui Cong shares and its alliance against Alibaba wins can further control the wisdom, the defeat will give up the wisdom of the whole body and retreat

 

Alibaba is the domestic trade hegemony, the global resources in foreign trades slightly, but the threat from Alibaba is getting bigger.

Alibaba's domestic trade also has a sworn enemy, is the Guofanseng of wisdom. Ma Yun issued "even if the telescope can not see opponents" pontificate, Hui Cong and Alibaba contradictions unprecedented escalation. Global resources then at the cost of nearly 10 million dollars to acquire the 10% of HC International equity, the two sides of the enemy as friends, forming a strategic alliance.

Global resources are engaged in e-commerce earlier service providers, the focus of more in the field of foreign trade, with Alibaba, China manufacturing network pillars; Through with the Hui Cong International Union, the supplementary domestic trade short board. The bigger goal is to fend off Alibaba's infiltration and erosion.

Global resources wishful thinking is, together Hui-Cong international defeat Alibaba, but also at any time to win the Hui-Cong international holding power. According to the options contract reached by HC International, global resources can be increased to about 35% of the Hui-Cong international shares within 12 months after the completion of the acquisition, gaining the controlling power of HC International. Once defeated Alibaba, finally become business-to-business domestic trade comprehensive hegemony.

Unfortunately, the 06-year loss of 75 million, global resources or to give up holdings. Alibaba is still a solo show. The wishful thinking of global resources has been dashed.

Ancient Art of War: between the two, the enemy to from, I leave the potential. Sleepy, have no word to believe.

25th Total: Bait
Note: Frequent replacement of the Allied lineup, the main force of the Allied forces, waiting for its own downfall, and then multiply