Personal webmaster should choose what kind of Web game operating platform

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Now a lot of small and medium-sized webmaster to join the bubble play, yes play, 51 play, such as the joint operation platform of web games. But from the major operating platform of the Exchange Forum, QQ Group, etc. can be seen, many sites are complaining about their own game channel log less players, recharge the number of people are even less, and therefore do not have to talk about what benefits. Small and medium websites are basically reduced to become the operating platform of the proxy web game free advertising providers. Web game operators to be through such cooperation, improve their own web game exposure rate and registration number, but the small and medium-sized sites have not been a cup of soup (or very little soup). Personally, the reasons for this result are manifold: first of all, the current web game of the group audience is still narrower, and small and medium-sized Web site traffic is limited, resulting in fewer people to participate in the game; On the other hand, the current major operating platforms are to take the form of consumption, that is, when the membership of the Web site to consume behavior, To gain a share of the proceeds. This simply according to the CPS (according to the consumption) of the way, of course, can not guarantee the owners of the benefits. There is, at present, the major operating platform in the Web games and small and medium-sized Web site integration, not too perfect, some also need small and medium-sized site users two times to register and login to play the game. This will be a lot of trouble to play in the door outside.

That in the end personal webmaster, should choose what kind of web game joint operating platform to join it?

First: High visibility, credibility of the joint operating platform. This is a basic condition, like AdSense Choose Ad League, the credibility of the advertising Alliance is a very important assessment indicators. Otherwise encountered an unscrupulous platform, not easy to guide the player to spend, earn a point of division, to the end has not been money, and not outweigh the gains.

Second: The game type in the joint operation platform matches with the website users. For example, do online game forum, of course, access to some of the war strategy class/RPG class of Web games, and do Chess forum, of course, access to the Web page chess game is better. In this way, the promotion of website users is relatively easy to do, the user's conversion rate will be relatively high, the corresponding potential income will be more.

Third, we should look at the profitability of the game in the joint operating platform. If a game is not profitable, even if you import all the site users into the game, the end will not make money. And look at the game's profitability, in addition to the manufacturer's popularity/the extent of the game and so on to judge, the best way is to experience their own game. If even you feel, no matter how you can not recharge to play this game, the average user is not to mention.

The combination of the joint operation platform and the website. It is best to choose those Web site users do not need to register two times the platform (that is, the site users can be directly logged into the game, and no need to register the game account again, in addition, the best in the site integration System can be linked to the game, such as forum points can be exchanged for part of the game in the virtual currency or props ( This can be a great help to guide users into the game. Then, the joint operating platform on the personal webmaster Guide the support of the players, at least to give the appropriate resources to support, such as the production of a good promotional banner/station letter/New Game Card/VIP card, etc., even game around/cash sponsorship, etc.

Choose a good joint operating platform, related to the final profit of personal webmaster, so should be cautious, carefully selected to do.

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