Personal Webmaster Survival Status: A lot of prospects for making money worrying

From the second half of last year, a vigorous internet "pornography" renovation operation to upgrade to all sites in China, from the grassroots webmaster to IDC (Server Operators) and domain name providers are difficult to escape. Data show that as of February 10 this year, the authorities have closed more than 16,000 pornographic and vulgar sites, not more than 136,000 of the record site. Many have realized the profit of small Web site revenue cut-off.

In March, the Minister of Industry and Information technology, Li Yizhong, admitted in an interview that he had taken some overkill with regard to the handling of personal sites, but that it was not a personal website, and that it would intensify efforts to overhaul the first quarter.

China's small and medium-sized webmaster are experiencing an unprecedented crisis.

A few of the owners of money

August 31, 2004, Baidu announced a successful acquisition of the HAO123 website with 11.9 million RMB and 40,000 shares. Hao123 founder Xingping also became famous overnight.

Xingping, the original Internet Café Administrator, because to help people save computer money, he needs to use the network to find information such as accessories quotes, and soon he found the information on the Internet is very difficult, at that time, not only the content of Chinese web site is not rich enough, a limited number, but also to those in English letters to write down the URL, is not an easy thing. So he came up with a solution, designed a personal web page, collected the sites he thought were good, and made links to them.

Hao123 Network since 1999 officially online to September 1, 2004 Alexa ranked 26th in the world, more than many famous professional website, even to Tom and other portals.

Similar to xingping such a huge success of personal webmaster Although is rare, but according to "IT Business news Network" Understand, can make every month to ten thousand or twenty thousand of people are there.

and individual stationmaster's way of making money mainly through Alliance advertisement, sell flow, graphic advertisement, member pays to realize. Some community forums also benefit by buying rebates. To sell traffic for example, an insider said, selling traffic is generally a few dollars 1000IP, now some of the network Alliance from the webmaster to buy, and then sold to customers. The league generally sells dozens of dollars for 1000IP.

Eric Consulting analyst also said that, according to the form of advertising, the proportion of brand graphics advertising gradually decreased, other forms of advertising is gradually increasing, the Chinese Internet is emerging "to center" trend. This is a good news for the small and medium-sized webmaster, in addition, including the development of advertising alliances for small and medium-sized webmaster also provides more profitable possibilities.

A worrying prospect

According to the China Internet Network Information Center (CNNIC), the total number of sites registered in China at the end of 2009 amounted to 3.23 million. Of these, 99% are small and medium sized websites. Although many stationmaster obtains the considerable income, but as the related department supervises the intensity to increase, the personal station's prospect becomes very unclear.

Analysts said that the rectification measures since last year had a considerable impact on small and medium-sized websites: first, increased operational risk and cost of small and medium-sized websites; From already has the website the small stationmaster, is good, because they have some accumulation, but, if needs further enhancement difficulty will be bigger and larger.

Eric Consulting analyst also said that from the big industry environment, small and medium-sized stationmaster faces the situation is relatively grim, especially the policy environment. Some advertising alliances from the second half of last year also conducted a collaborative web site combing, ending with a group of small and medium-sized websites with limited cooperation. This necessarily to small and medium-sized stationmaster bring not small loss.

These insiders to the "IT Business News Network" revealed that at present, the original webmaster There are basically three types, one is to continue to adhere to, the second is to go to the network company, the third is to make the transition to do more vertical things (local, industry).

But the famous It blog Liu Huafang also have different views, he said, the site is not so exaggerated the issue of the record, the regular website is currently reviewed quickly, the filing system and services have been improved. Whether the personal website can continue to survive very well depends on itself, the individual stationmaster's production tool is backward, the productivity is not natural. The internet is not the Alaska of the gold rush, it needs the ability to operate and the team, and it needs a lot of capital reserves.

He also said that some individual stations generally no technology and innovation, are simply blindly collected and copied, most of the spam information. Early personal stationmaster make money, now the new stationmaster makes money difficult, basically need three two years to know how can make money, so do not recommend personal stationmaster to do website when occupation.