Personal Webmaster's Way out: Vertical Subdivision professional focus

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The writer, as a special guest of Phpwind, attended the Webmaster conference hosted by Phpwind on November 8. The theme revolves around the operation and profitability of community and local websites. The major webmaster share is very wonderful, the most impressive is gjj witty humorous tells him unusual webmaster experience.

At present, the Internet in various fields of the monopoly of resources and aggregation, for the webmaster, seems to be in every field is facing competition, the development and survival of the webmaster space is increasingly difficult. Webmaster How to seek breakthroughs in the competition, to avoid the existing model with the homogenization of the competition, has become a lot of webmaster must face the problem. The Internet advocates continuous innovation, in fact, for personal webmaster need not to think about what innovation, in the existing model as long as the grasp of a subdivision of the field and do No.1 on the line. There is no denying that many of the owners of the garbage station make money, but can we achieve long-term development?

The future of Personal web site, is bound to take the "vertical subdivision, professional focus" direction. Webmaster Focus on doing a good job first, do a fine job, with a steady flow and viscosity to do further function or service extension. Li here is a list of good patterns:

1, Vertical Portal:

Vertical portals do not want everyone to do similar "China Chemical Network", "China Automotive Network" and other large-scale industry portals, these portals are now a lot of, most of them are homogeneous. At present, all countries in the World Advocate environmental protection and energy conservation, many enterprises are paying attention to energy conservation and emission reduction, environmental protection and energy-saving industry will have a very big development space in the future. To this as a breakthrough point, you can do a certain environmental protection materials industry portal, focus on providing this kind of metal materials such as information, technology, news, Enterprise introduction and so on. Do not recommend to do similar "China Environmental Protection Materials Network" and other sites, the content is too extensive, at the same time you can not have so professional.

2. Vertical search:

Search for the general webmaster must have a certain threshold, but the general search results can not meet the personalized needs of netizens want content. If you have a certain technical strength or size of the technical team, you can try to open up from a certain industry, rather than develop large and miscellaneous business search. Shanglong is a search engine that focuses on the field of clothing, and more than 90% of the search results are related to apparel information.

3. Vertical navigation:

HAO123 created an Internet miracle, because it is too simple to do, a few years ago Stationmaster are flocking to do the website site. Finally found that in addition to HAO123 and 265, other sites can never get rid of Grand fate. In fact, Web site positioning a good subdivision of the target crowd, the content of the site refined, or there is a certain space for development. For example, now do more successful "clothing brand navigation, 66 navigation network" and so on.

4. Local Portal:

From the Chaozhou network wing fly, persisted for 5 years time, has created the Chaozhou local first portal, but has not been profitable so far. On the surface, local portals (especially small cities) have limited access, and advertising on websites is difficult (local companies disagree with the Internet). In the site is difficult to charge the premise of advertising costs, based on local, you can walk under the line product Agent model, a great potential to dig. Recruit localized resources while working with other large portals to help these large portals deliver local information. Combined with other portals to promote the "online Chaozhou" brand, through the online activities, the use of Word-of-mouth marketing to sell traditional products.

5. Real-Name Community:

GJJ Fast Code Network real-name community is I have seen one of the best SNS site, the community is a resource aggregation platform, the specific point is the network aggregation platform. Although many well-known community sites (such as happy Net, school, at home, etc.) on the surface, but face no one profit embarrassing situation. But stationmaster may according to oneself familiar, grasps an industry or the domain, does a small resource aggregation platform. Whether for the webmaster or members, in itself is a large amount of wealth.

6, Tool Application type:

123cha tools such as the site is very practical, convenient for ordinary netizens general daily inquiries. Fast Code Network font query is also good, it is recommended. To do such a site, the early stage from the user's point of view to do a good job of application needs analysis.

7, online shopping mall:

"In full bloom Clothing forum +MOOIEE Women's brand" model you can learn from, I simply understood as "online push flow + offline sales clothing." To do a good job in a certain industry website operation, such as the formation of a certain scale and stable flow, through the online platform to do the promotion of the mall can directly bring a continuous source. This way to save the clothing mall single to desperately advertising pull traffic, but also shorten the mall fast promotion time. Our webmaster is still doing "to do traffic advertising" model is too tired, China's online shopping, E-commerce Market has just started, the market potential is huge. You have a good industry website, combined with the characteristics of traditional enterprise products to sell is a good choice.

8, other special site:

A site (if not illegal) that targets a particular group of people to meet their individual needs. As many people do not know the "Change outfit (CD)" crowd. such as China's web-mounted network, they are thousands of people online. This can be derived from a lot of things, you can sell advertising, selling services, selling products.