Personal website Construction: a dust-laden acquisition story!

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

I want to love the Internet people no one does not know hao123.com this domain name, the internet has a little familiar people should know hao123 behind the boss is big Baidu. Because in the Baidu search homepage below has the hao123 link address, but to the network marketing familiar person not to be unaware that in Hao123 puts on the advertisement position is what looks like the sky-high price. Remember the previous two years, Baidu offers are: 1 area is the head of those brand site ads, text 2,000,001 months, broken plus 500,000, 2 District is the following those Web site text is 1,600,001 months, broken plus 500,000. Dan Dan A website head of the text ads on average to show the price of a day near 70,000 yuan price, have to say is sky-high. And in recent years, Baidu to hao123 more stringent advertising, and the Internet advertising companies more stable, so the basic is not lack of advertising customers. And such advertising price is also those small and medium-sized Internet companies can not afford, even if you want to throw.

In fact, the first owner of Hao123 is not Baidu, but a junior high school graduate education, holding a hundreds of yuan per month salary of the Internet Café Administrator. This person is xingping, born in 1979 in Guangdong Xingning County, parents are local farmers, Xing Ping Junior high School after graduating from home to earn a living. August 31, 2004, Baidu announced a successful acquisition of the HAO123 website with 11.9 million RMB and 40,000 shares. According to Baidu's vice President Liangdong recalls: "Baidu acquisition hao123 is ready to go public." "You may not understand that a page is so simple or even a humble personal website, why is it a big company like Baidu listed as part of the listing plan?" What kind of charm is this little website navigation site? In fact, this is not difficult to understand, Hao123 This site since 1999 officially on the line to September 1, 2004, its Alexa global ranking in the 26th place, alone this has killed a lot of domestic famous professional website, an internet company is actually compared to a network of personal web site? In fact, the reason for the success of hao123 is very simple, is to seize the low-end users. In all the well-known portals and electric business sites have racked their brains to think about how to find high-end users, they ignore the low-end users is the real owner of the network world. Xingping is to seize these low-end users to achieve success, for those ordinary netizens will not be able to remember the Web site, even if the site is very well-known is the same. A lot of people are on the Youku every day, but you want him to ask him about Youku's web site, a large part of people do not know. And these commonly used Web sites to add to the favorites, use the time to go to one of the find and very troublesome. And hao123 is the use of the user's psychology, the Internet users will often use the site together, use the time as long as a little can be. A lot of people or Internet cafes are hao123 set as the home page, login site is from hao123 Click in, so will create a hao123 so high Alexa rankings and site browsing volume.

At present, many individual stationmaster hope can imitate Hao123 's success, do a website attentively to maintain, make it have certain user group. When the site's user groups reach a certain level, there will be Internet companies to find you to negotiate acquisitions. Then use a personal webmaster dream price to sell the site, from then on can skyrocketing change their lives. But there are few successful people, not their ability to xingping high, nor their understanding of the Internet Billichenping less, but time, environment, Opportunity has changed. 2004 Xingping in the hao123 sold to Baidu before the site's advertising revenue is about 800,000 per month, which is now hao123 advertising revenue is simply bucket. Of course, Baidu's acquisition of hao123 after the collateral value is also a great increase, but now the hao123 although a lot of plate and function, but it itself is the "Web site Daquan" navigation site. A simple page function is a number of commonly used Web sites to provide your site, but the achievement of an ordinary person to the extraordinary process, but also changed a lot of people's internet habits.

Hao123 as the originator of domestic web site navigation, but also to date the most successful site navigation website, after its success there are many imitators. For example, Tencent's 2345 Web site Daquan, 360 navigation and other similar sites, behind it are a strong internet companies behind the support. As a personal site webmaster in the current network environment survival is also more difficult, the face of traffic you want to see the face of Baidu, careful to do the SEO painstaking care. Don't say that day Baidu is not happy to the site to you k off, then everything will have to start again. and hao123 success and told those personal webmaster, in fact, success and not so difficult, as long as it is able to find ways to seize the user success is not far from you.

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