Personal website Development Road Strategy

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What kind of strategy do you want to design for your website? Website Development strategy is your first step in the operation of the site, but also the future development and expansion of the core. A website without a development strategy must be an uncompetitive site. Strategic management Master Michael that an effective strategy must have 5 key points: A unique value orientation, a carefully designed value chain for customers, clear trade-offs, interactivity, and durability. From these 5 aspects, explain my understanding of the website strategy.

(1) Unique value orientation. The website must provide the Netizen with the valuable service, the best is provides the unique service. Believe that many sites have done this step, such as planning their own to meet specific groups of people's services, for netizens to provide a certain aspect of the unique services, such as Tbba (www.tbba.com.cn), is the development of juvenile basketball website;

(2) A value chain designed for netizens. Many websites do not consider this key point carefully, or consider it insufficiently. In fact, the value chain design is the important link of the website strategy. If the value chain design is good, then this site must have vitality, vitality Unlimited. Therefore, most of the Web site traffic does not come, there is no popular, the root cause is this. Because the operation of a Web site development, fundamentally, publicity is second, to provide users with value is fundamental. So the construction of the value chain is the heart of a website that provides the impetus for the sustainable development of the website.

(3) Clear trade-offs. Website popularity, a lot of profit points came out. This time, as the site's operating managers, must know how to choose. The energy of a person (company) is limited, if gain some benefit, must abandon the other part of benefit.

(4) Interactivity. If the value chain of the site is very clear, then the number of participating groups must be very much, reflecting the interactivity must be very good. The interactivity here refers to how to design the interaction of the website member group, this point is very key, an interactive good website, must be very successful.

(5) Durability. The Ancients also cloud: "People without foresight, there must be worries." "A website, if not considered in the long run, only for short-term benefit, is very terrible." In fact, for many small and medium-sized websites, due to capital constraints, but also to consider the long-term. Because the small and medium website server resources and the bandwidth are limited, the sudden big flow easily causes the service quality to drop. Steadily growing websites are easy to communicate with members and listen to members ' views. Generally speaking, the continuous increase of 10% per week is the most appropriate flow. Because your service needs to be constantly improved, and with the steady increase in traffic, revenue can also support the purchase of new servers and bandwidth. This key point, also involves the allocation of investment in the site. Don't feel rich in your hands and advertise everywhere. Because your website service has not been tested by the practice, even if the propaganda, the service cannot keep up, will cause the word of mouth to be worse, spent money, might as well not spend! The general principle is: "Good service, more important than propaganda!". A lot of stationmaster will ask why he give me to advertise? Because I give members a valuable service, they at least themselves feel very good, is a really worthwhile to see the site. Introduce others, others feel good, that will bring honor to the members of the satisfaction. If you can effectively develop a Web site development strategy of the 5 key points, no money does not matter, I believe success is imminent.

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