Personalized customization will become an important business model, building an Internet platform will be the perfect choice

Abstract: Consumer Transformation: The new trend of personalized consumption, custom trend sweeping the market in recent years, with the increasing per capita disposable income of our country, as well as the rise of the younger generation 80 and the new main force of the consumer market, the mode of consumption has gradually transformed from imitation type of consumption to diversification and individuation consumption Personalized consumption has become a new trend of popular. In order to meet the consumer's unique psychological needs, some foresight enterprises have aimed at the personalized customization of this market segment, timely introduction of a variety of customized products, such as custom furniture, custom clothing, custom bicycles, etc., have achieved a good response. We believe that in the future consumer-led rather than business-led consumer era, personalized customization will be the enterprise to develop young customer resources, to seize the new market segments of the important business model.

"CPP114": Consumer Transformation: The new trend of personalized consumption, custom trend sweeping the market in recent years, with the increase of the per capita disposable income of our country, as well as the rise of the younger generation 80 and the new main force of the consumer market, the mode of consumption has gradually transformed from imitation type to diversified Personalized consumption has become a new trend of popular. In order to meet the consumer's unique psychological needs, some foresight enterprises have aimed at the personalized customization of this market segment, timely introduction of a variety of customized products, such as custom furniture, custom clothing, custom bicycles, etc., have achieved a good response. We believe that in the future consumer-led rather than business-led consumer era, personalized customization will be the enterprise to develop young customer resources, to seize the new market segments of the important business model.

Potential market: Online shopping market is thriving, personalized packaging is the prospect of a broad packaging is the first impression of goods to customers, to a large extent, affecting the purchase of consumer decision-making, it is clear that personalized customization of production in the packaging industry is in line with the diversification of consumer market development direction. We believe that personalized custom packaging market development prospects deserve our attention and look forward to, for the following reasons: First, the size and number of users of the huge online shopping market is showing rapid growth, the emergence of a huge demand for packaging; the second is that the unique personalized packaging more by the main net shopping 80, the consumer's favorite, In order to cater to this part of the consumer's psychological needs, businesses often have a stronger incentive to use personalized packaging in order to be in many homogeneous price of the products stand out. For packaging enterprises, due to the large volume of online shopping market and rapid growth, some of the personalized customization needs will breed a new niche market for the packaging industry to provide new consumer growth.

Looking to the future: printing technology to assist personalized customization, packaging faucet "net" preemptive opportunity before, packaging leading enterprises focus on the "big customer" strategy, large-scale production, and in the future, there are personalized customization needs of small and medium-sized businesses can also produce a larger market cake, packaging faucet also hope to be able to share a cup of soup. In the face of this opportunity, the traditional printing technology high cost, and how to achieve the technical standardization of production and how to effectively butt the potential customers and packaging enterprises has become a packaging enterprise pain point and difficulties. Technically, personalized customization will no longer be a technical and cost problem, as digital printing and printing technology are more widely used in the packaging field. At the same time, in order to solve the distribution of small and medium-sized businesses, custom packaging orders scattered characteristics, through the Internet online platform to provide customers with customized packaging services will be a practical choice. Let customers directly online according to their own needs customized packaging, not only to broaden the packaging enterprise's customer resources, to seize new market segments, but also to save costs for both sides.

Looking to the future, we believe that, combined with the application of new printing technology and online channels, the construction of Internet customization platform will be the best choice for packaging leading enterprises, so that a personalized customization, standardization of production capabilities, such as the advantages of packaging leading enterprises will seize this segment of the market to achieve new growth.

The risk indicates that the change of consumer's habit is a gradual process, and the popularization of personalized custom consumption in China is yet to come. At present, there is not a mature Internet custom packaging platform in our country, the operability and profitability of the model still have great uncertainty.