Petal Net SEO Analysis: "Original" is not the main core of SEO

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Guide: I have analyzed the beauty of the SEO, in fact, is not a lot of SEO, but rely on the team to pull a user, the team attaches importance to social promotion, the flow of the SEO nature no longer words. Similarly, today, the author Ian Analysis of the petals of the Nets to express another point of view: "Original" is not the core of SEO, users are the king. Through the analysis of the mesh of the petals, let us know the petal nets in the SEO aspects of some of the tips, we can learn.

As we all know, the petal net is a picture gathers the website, its website content mostly is the Netizen collects from other websites through the collection tool, its content originality degree is extremely low. Petals of the net content completely divorced from the original, although out of the original, but the petals of the net in Baidu has a staggering 89 million of the amount collected.

If according to the SEO dick silk seo "original mainly, outside the chain supplemented by" SEO optimization thinking, then petal nets as a UCG picture sharing site. Its massive collection of content first and "original" run counter to, then in its astonishing amount of collection behind what kind of secret? Today, Ian took us all into the petals of the net, to appreciate the petals of the net "SEO art."

Site structure

1, the petals of the Robots.txt file: first to see the search engine to visit the petals of the network first to see the contents of the protocol inside, this is an important step to analyze the site, you can let us have a general understanding of the site which URLs are prohibited to crawl and allow crawling.

#

# Robots for Huaban.com

#

User: *

Disallow:/oauth/

Disallow:/*?md=

Disallow:/gift/goods/*&

Disallow:/pins/*/zoom/

Disallow:/pins/*/js-share/

Disallow:/?*

Disallow:/js/

Disallow:/css/

Disallow:/img/

#2014 -5-26 Add

Disallow:/404/

Disallow:/bookmarklet/*

Disallow:/cn/*

Disallow:/fm/*

Disallow:/jiaodiantu/*

Disallow:/sfile*

Disallow:/tag/*

Disallow:/uploaimage/*

Disallow:/zt/*

Disallow:/share_analytics.html*

2, home page export URL: From the petals of all the URLs can be filtered out of a key page is "http://huaban.com/all/" this page, this page is a stunning collection of petals of the most important search engine crawler portal provider, Of course, this does not exclude the petals net in the Webmaster backend submitted sitemap to promote the collection of its website.

/oauth/weibo/instant_login/--Weibo account login Jump link, disallow "/oauth/", not allowed to crawl;

/OAUTH/QZONE/INSTANT_LOGIN/--QQ Account Login Jump link, disallow "/oauth/", not allowed to crawl;

/oauth/douban/instant_login/--Watercress Account Login Jump link, disallow "/oauth/", not allowed to crawl;

/oauth/renren/instant_login/--Everyone account login Jump link, disallow "/oauth/", not allowed to crawl;

/all/--the latest collection of aggregation page, gathered petals nets all the collection and 8206.html "> Real-time update;"

/about/--about Petals, Introduction page;

/about/#goodies--about Petals, introduction page, positioning to install the "Petals Collection Tool" button;

/fm/joinus/--joins us, petal nets team introduction and recruitment page.

3, the site navigation structure: Petal Network navigation classification is a strong and powerful content output, and through the whole station of the import link, Petal Network Navigation page (http://huaban.com/favorite/*/) gathered a very high number of links in the station, Thus has the very high weight with the navigation of most website. But the content of the Petal Web navigation page is the same as the "latest acquisition page", which corresponds to a real-time update of a category. This once again for the content of the petals of the Web page provides a high weight of the site-oriented links, through the site link real-time updates to promote the internal page of the search engine exposure rate and included.

4, the frequent update of the page: Search engine like the site is often updated, and the petals of the home page and navigation pages are followed by this rule, through the user's continuous collection so that the page in real time to maintain updates.

5, user generated content, and let the content around the user: different from the General Machine collection site, the content of the petal net is collected by the user. This makes its collection of content are very strong tags (artboards), in the petals of the platform is not difficult to find, its editors are more interested in recommending the classification of the artboard to the corresponding channel or home page. This is because this kind of artboard is more popular with the user in the corresponding label classification channel. By respecting the principle of user experience, the search engine that is increasingly emphasizing the "user experience" prefers a Web site with "Live users" like the petal net.

6, users and users of the relationship between the content: Petal nets as a UCG Web site, most of its content is centered around the "user", "User Collection", "User's Sketchpad" 3 points to build the site link. Through such a site link structure, so that the site's "users", "User Collection", "User's board" can be a higher weight in the station, so that the petals of the Nets Baidu included more access to the entrance.

Second, the petals of the Web SEO comprehensive data information

1, included: 89.5 million

2, index number: 117.01 million

3, Weight: 7

4, the number of keywords: 30352

5, expected Baidu traffic: 21542

6, outside the chain quantity: 29 million

7, outside the chain covers the number of domain names: 6518

Third, the flower petal nets the Promotion Department team assigns

Department Composition: Operation Department, Promotion Department, Content department, each channel operation, editorial office;

Petal NET Promotion Department total number 10 people, among them promotion personnel 7, assistant Editor 2, data analysis 1 bits.

Summary：

Petal nets as the largest UCG picture sharing site, the content of which is mostly collected, such practices although the search engine violated the "original principle." But the petal net uses its "pay attention to the user" principle also obtains the search engine good attention.

Contribution: Ian article source: Lou Blog