Pew Research Center: men and university graduates prefer to watch news with smart terminals

On the afternoon of December 11, 2012, new reports from the Pew Research Center show that people of all ages are willing to read or watch news via smartphones and tablets. But men and people with college degrees are the most aware. Young people today have a different approach to technology than their older generation, and Pew's report is about how people use tablets and smartphones to consume news differently. The agency found that younger and older users were basically consistent in their willingness to get news via mobile devices. "Although the younger generation as a whole is less concerned about journalism and usually abandons paper news products, young people get news through mobile devices the same way as older users," the report said. When it comes to news, young people say they prefer a similar experience to a printing product, rather than a high-tech effect or multimedia feature. The Pew survey sample is 9,500 American adults, from June to August this year. Although the agency has found similarities between different age groups, differences exist. Young users, for example, prefer to get news via video and are more likely to click on ads. Young tablet users are more likely to interact with advertising. In tablet consumers, the probability of a user touching or clicking on the news is declining as the age increases. Of the 18-29-year-old tablet news users, 25% sometimes click on ads, compared with 30-49-year-old tablet news users, only 12%, 50-64-Year-old age group is only 7%. Men, especially young men, have more mobile-news consumption than women. 43% of male tablet users use their devices to watch news every day, compared with 32% for women. There is almost the same difference in smartphones. In the case of tablets, male users are more likely to view the news, and are also better able to read in-depth reports and watch news videos. The level of education is also related to the reading behavior of mobile news. People with college degrees are more likely to read news through mobile apps and read in-depth reports on tablets. Of those with a college degree, 82% per cent of tablet news users read in-depth reports, compared with only 66% of people with college degrees. "The report roughly depicts the difference between mobile news users," said Amy Mitchell, the Pew Acting director, in a statement Amy Michel. Understanding these differences is critical for news organizations as they work to attract users to interact with them. "In another report published in September this year, news of consumption through mobile devices and social media has also increased in recent years," Pew said. According to the survey at the time, 39% said they would view the news over the Internet, up from 33% two years ago. The popularity of mobile devices and social networks is one of the drivers of this trend.