Phantom CEO: Is online marketing cheap?

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Today, the Phantom CEO met a very difficult network marketing problem, a difficult problem, how can we use the most effective cost to obtain more quality users? Because someone gave us this problem, how to see everyone. On this topic, pondering a half-day to come to a conclusion: "The former network marketing low-cost era has gone, after the internet age network marketing costs are not cheap." Do you think I'm right? Please listen to the Phantom CEO to slowly decompose.

The low cost of website construction is the established fact

Now, the State of enterprises to enter the Internet to reduce the threshold, enterprises just want to do in the Internet or want to try internet marketing, just spend less than 1000 yuan cost can build a shop on the internet belong to their own. This is already an indisputable fact, before long I was in huaqiang North wandering, suddenly saw holding a website on the construction of only 499 yuan of advertising leaflets, Curiosity took a look. 499 dollars is true. In fact, when I first came to Shenzhen a few years ago, I received a similar leaflet, but at that time the price could be 2999 yuan, and I was surprised.

Now the network companies are playing low-cost construction of the station's strategy to attract enterprises to build stations, but the Internet companies are also very competitive between the competition, the market is divided almost.

But building a website is only the first step into the internet operation, just like you rented a shop in the marketplace, which has a wealth of goods. The next thing to do is how to sell the goods and how to run the store. At this time we will enter the stage of network marketing.

The increased cost of marketing channels has become a well-established fact

Friends, the site during the construction we put aside the planning costs of the site, in fact, many network companies in the provision of Web site planning costs are not cheap, or even higher than the cost of building a separate site, so many companies would prefer to invite individuals to build the site is not willing to ask the network company construction site

First of all, we do not mention the site construction and site planning, we have to follow the network marketing masters with years of experience to sum up the marketing channel comparison analysis after the Internet ERA Network marketing cost is not cheap.

1. Search Marketing

As Google left China and moved to Hong Kong, Chinese search engine giant BD in the search industry's market share reached the point of no one can, in the absence of competitors in the containment, it is conceivable that they will use a variety of means to profit, the first choice is the target of small and medium-sized enterprises.

BD last year on the line Phoenix Nest plan, you also see, previously just * Yuan can get the top three rankings, now may not only * yuan, may be n a * yuan to get the original position, at the same time is relatively unpopular search terms, Their minimum bid will not be less than 0.5 yuan bar, this is the phantom CEO by helping a traditional enterprise to carry out the SEM analysis of the process, is based on the facts, for the moment does not give a company;

At this point a friend will mention, you join their network Alliance AH. Network Alliance I do not do too many evaluations here, please listen to decomposition about the network Alliance of the unspeakable details.

SEO is a search marketing method, it is available for free traffic channels. But does the search giant allow you to get more free traffic from it? That is impossible, so a seoer and search engine between the invisible war to unfold, can be later a lot of seoer get a conclusion, due to the commercial nature of others too strong, while taking into account the artificial interference, Seoer defeated, Spend a long time energy regular operation, get the lack is by K station, all have to start again. Forced many enterprises to restart the PPC business. The Phantom CEO here is not to say that Seoer has no chance to survive, but that the algorithm changes too fast, can't keep pace. Not without the success of SEO cases, of course, there are many, after all, only a few. So the cost of search marketing is much higher than it used to be.

2. Blog Marketing

Personally, I am not very cold, although there are a lot of successful through the blog case. But that is the former internet age, that era of blogging needs time accumulation and precipitation to achieve success, however, in the post-Internet era, the pace of life is getting quicker and faster, enterprises are increasingly anxious to obtain economic benefits, slow pace of marketing seems not the best choice, although the cost is relatively low.

3. Forum Marketing

Although not very familiar with the forum marketing, but through with some of the friends who are engaged in forum marketing to understand that the forum is now less effective than before, and the cost is much more expensive.

Nowadays, the major forums on personality signatures, article links, article publishing permissions and so on have a great limit, as long as people come to the forum can post even with links, now such a post only a fate, that is deleted.

Some people say that since you have the money you can call the Navy and the Navy. Top 0.3 yuan/A, posting 0.5 yuan/A, recommended 0.6 yuan/A, sticky post 0.8 yuan/A, there are time constraints, not to bargain. This navy post has no effect, I think we all know. Need to have good results, you have to ask the network planning company to plan for you, this is to pay, there is no effect is unknown. Before someone published an article "Secret Navy: 50% posts from the network PR most of the hype failed", may wish to see. In fact, the promotion of the Navy, mostly failed.

4. Mail Marketing

Mass mail now a lot of software, casually buy a not more than 1000 yuan, mostly deceptive, almost no effect, want to try is also white money, you said the network marketing cost is also low?

If you use the network to send mail, the cost is even higher, under normal circumstances is 0.060 yuan/mail, counted up 10,000 mail only 60 yuan, the world has so cheap? These emails are not sent out just in the dustbin, if in the trash bin okay point. Here is not to say that all the network company's mail generation business is not good, in fact there are a lot of more regular mail group, technology is first-class, but the cost is relatively expensive, because they generally have more than 100,000 cost of the costs to calculate the amount of input to send mail, the success rate is relatively good.

The most important part of email marketing is not the sender, but the arrival, where do you get so many active email addresses? General email addresses need to be purchased, and regular corporate email addresses will be expensive. This is a database marketing category, don't say more.

5. SMS Marketing

If you accumulate a certain membership, the use of this marketing channel is more accurate. According to my understanding, the market generally a text message price in 0.05 cents. If there is no member, there is no fixed marketing object, SMS Mass is like a headless fly, at this moment you need to get more mobile phone numbers, where the mobile phone number to obtain, need to pay for the purchase, here is also a database marketing category. The friend who has contacted this piece must know the price that the general buys the handset number. Remind you, the principle of buying mobile phone number: 1. The other person said where the number is, not credible; 2. The number is absolutely correct, not credible; 3. Claiming to have hundreds of millions of mobile phone number, also not credible; 4. is called Mobile, Telecom, Unicom employees get, not credible. Really have these mobile phones generally only mobile, telecom and Unicom will have, you think, how can people give their users casually to others? I guess a lot of them are generated by software.

The cost of network marketing is not cheap

Through the above analysis and description, we should have a general understanding of the network marketing costs are not imagined so cheap, low-cost era has passed, now if you only limited funds, the pursuit of precision marketing. Every penny has value, but the really effective channel is not established and requires more experimentation.

Unlike some people with a fixed mind to generally think that the original use of the same cost can be achieved, the environment must also be achieved, it is impossible, forced to adopt old-fashioned methods doomed to failure. The era of free marketing depends on the slow decline, network marketing is increasingly competitive.

Write here today, just a simple discussion of the network marketing cost is not cheap, perhaps I get the deepest feeling is: precision marketing unstoppable. If the use of old-fashioned free promotion, doomed to failure. Might as well think more, money is not omnipotent, marketing without large sums of money is futile. You are welcome to shoot bricks.

Author: Phantom CEO

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