Pharmaceutical business is 3C net profit 4 times times: Electric business giants Happy enclosure

The appearance of the Cat Medical Museum is considered as a turning point for the development of pharmaceutical industry.

Cat Medical Museum recently unveiled, although only to provide merchandise information display, in the consumer shopping will jump to the relevant medical retailer's official website, but the day Cat Medical Museum debut by the industry as a pharmaceutical industry development of the inflection point. How far is it from the next blue ocean in the field of electronic business?

Electric Business Giant

Gathered in the pharmaceutical industry

Not long ago, the day Cat Medicine Museum returned. Reporter log into the day Cat Mall to see, the Day Cat Medicine Museum show the types of drugs including over-the-counter drugs, health products and medical equipment. At present, the days of the Cat Medicine Museum and Jiuzhou large pharmacy, Gold elephant Pharmacy and other 14 pharmaceutical retailers to achieve technical docking.

In the day of the Cat Medical Museum debut, Jingdong Mall also held a "2012 Beijing-East good pharmacist supplier Conference" for the future of pharmaceutical retail preparations. Last July, Jingdong Mall announced to Beijing Kyushu Tong Pharmaceutical Co., Ltd. under the good pharmacist large pharmacy Chain Co., Ltd. to increase capital, the layout of pharmaceutical company.

Dangdang CEO Guoqing also publicly said that there has been a sale of qualified wholesale and retail traders have contact, is "actively apply for relevant qualifications." Other "drug-related" electric dealers, including 800 and 1th (Weibo), are preparing new plans.

However, the network business of the way to sell drugs is full of thorns. According to the reporter understand, last June, the former----Taobao Mall Medicine Museum has been on line, but the opening soon due to lack of corresponding qualifications and into stagnation. It is reported that through the Internet sales of drugs must be approved by the Department of Drug Administration, to obtain the relevant certificates, and require enterprises with more than 10 physical pharmacies. Taobao Mall has only made the "Internet Drug Information Service Certificate", the lack of quality to let the Day Cat Mall Medicine Museum has to stagnate. Cat Mall related officials have said that its medical museum stagnation for a period of time is due to the relevant departments to conduct online drug sales process communication.

3C Network Business

4 times times the profit

There are many restrictions on the sale of drugs on the Internet.

Analysts believe that Taobao and other large Internet operators are involved in the field of medicine, mainly to see the field of huge market prospects and commercial gaps. Compared to the reporter found that a happy person online pharmacies a price of 66 yuan medicine for example, in accordance with the medical business of the average profit of 20% calculation, a single product profits of 13.2 yuan; According to the 3C goods per piece of profit of 5%, 3C net sales to achieve this level of profit.

China's online Pharmacy Council report shows that this year, the pharmaceutical industry's total market size will reach 1.5 billion yuan, it is likely to appear four or five sales of hundreds of billions of online pharmacies. According to the calculation, by 2015, the medical net purchase will reach the scale of 15 billion yuan. and clothing, 3C products, books and infants and other tens of billions, Chi other market size, the pharmaceutical market is not large, but its growth potential is staggering. Data show that 2007, the U.S. Medical Network retail sales volume of 170 billion U.S. dollars, which accounted for about 30% of drug retail sales, compared to China's online pharmacies have great potential for development.

Away from the blue sea

How far?

Although the market potential of pharmaceutical business is huge, but in the interview, the reporter learned that some people in the industry on the development of pharmaceutical business concerns. Most of them believe that the field of pharmaceutical electrical business has always been the development of hidden dangers, if not resolved in time, the future development will be greatly hampered.

The relevant departments of the State are extremely strict in the administration of drug-related drugs. In accordance with the relevant provisions, the electrical business enterprises must have "Internet Drug Information Service qualification certificate" and "Internet drug trading Service Qualification certificate" to be eligible to operate drugs. Internet expert Liu Xingliang said, for E-commerce enterprises involved in the field of medicine, the biggest difficulty is not operating, but at present, most of the electricity business has no "Internet Drug Information Service qualification certificate" and "Internet drug trading service certificate." Although some electric dealers said that they themselves do not sell medicine, but the introduction of qualified pharmaceutical companies to come to trade, but the current form of the transaction is not clear legal.

At the commercial level, there are also some problems with the medical and electronic business. The reporter to have been on the line of a number of pharmaceutical dealers Web site survey found that in the logistics distribution, when the traditional wholesale and retail profit model into a bottle of a box of decomposition distribution mode, logistics costs become very expensive. At the same time, according to the reporter understand that the major pharmaceutical companies are now relying on the distribution of drugs are not eligible for the third party logistics distribution, which to some extent, as a violation of the act. This has also become the current medical mode operation of the soft rib.