Pharmaceutical dealers grow fast, internet sales of drugs will account for 30% of the market share

Absrtact: With the "Internet Food and drug management measures (draft)", the sale of prescription drugs on the internet will soon become a reality, the pharmaceutical industry enterprises and the electrical and commercial enterprises of the Federation General Assembly set up a joint force to compete for the electricity market

With the "Internet Food and drug management measures (draft)" published, online sales of prescription drugs will soon become a reality, the recent pharmaceutical industry enterprises and commercial enterprises of the Federation of Electric Power Business Alliance set up a joint force to compete for the electricity market. Sheng, vice president of China Pharmaceutical Enterprise Management Association, said the current growth of pharmaceutical dealers is fast, the future of Internet sales of drugs will account for 30% of the market share.

2013, the drug circulation industry total sales of 1.3 trillion yuan, if according to the 2013 drug sales of 30% to estimate, pharmaceutical sales also have 385.4 billion yuan market space. Although the status of the traditional medicine industry is not shaken, but the rapid growth of pharmaceutical manufacturers, industrial enterprises to aggressively enter the electricity business. tasly Group, Yangtze River Pharmaceutical, Ling Pharmaceutical industry, such as spending heavily into the field of electrical business.

Sheng said that in 2011, the size of the development of pharmaceutical and electronic business only 400 million yuan, to 2012 years with 1.66 billion yuan, to 2013 years already have 4.6 billion yuan. The policy is good, prescription drugs can be online sales of the draft has come out, not only commercial enterprises are optimistic about the electricity quotient, industrial enterprises also favor the electricity quotient of this cake, to the ridge pharmaceutical industry to spend 50 million yuan to set up a health city ridge.

Talking about how to win the prescription drug market, Ling Health City, general manager of the Business Department of Shaoqing appears complacent: "To Ling Medicine itself has a hospital, once the prescription drug can be sold on the Internet policy issued, the hospital prescription can be outflow." Moreover, with the deepening of health reform, the future medical separation, the patient can not wait to see the hospital line to buy medicine, directly upload prescriptions online to buy. Industrial enterprises online sales of drugs save a lot of circulation links, the price is relatively cheap. ”

Many people think that medical separation still can not cut off the commercial interests of doctors and industrial enterprises, Condel, deputy general manager of the large pharmacy Xiani for industrial enterprises have their own knowledge, he believes that if future medical insurance can be separated, commercial insurance companies can participate in health insurance, So industrial enterprises directly with the hospital to sell prescription drugs, it will cut off some of the benefits of prescription drugs chain. "In the future, whether it is industrial enterprises or commercial enterprises to do electricity business, if the insurance companies to do the intermediary, doctors will not because the drug companies to open drugs to take kickbacks, so that industrial enterprises to sell prescription drugs to avoid bribery suspicion." ”

Green Valley (Group) Co., Ltd. Deputy general manager Du Huijun that now the policy is good for the pharmaceutical industry in the Golden Age, industrial enterprises are in different ways to break the bureau, looking for their own profit model, to the ridge pharmaceutical products, the enterprise development of the electric business has its own advantages. For Green Valley after whether to dabble in electricity quotient, Du Huijun said, because each enterprise characteristic is different, the future Green Valley is involved in the electric quotient, not only sells the medicine, moreover will pay more attention to the big health product, and digs the service connotation, does the on-line Health management Service.

"Now industrial enterprises to establish a healthy city, to do a Third-party service platform, the need to coordinate their own products and other enterprise products relationship." For similar products, Health city is on the home page to push their own manufacturers of products, or to push other enterprises of the same kind of products. In addition, other industrial enterprises registered in the health city, the enterprise members will be exposed to the health city of the industrial enterprises, this competition is to be seen whether the formation of benign. "Beijing Drug Pioneer Network Technology Co., Ltd. General manager Li Yingli told the Beijing Commercial newspaper reporter."