Pharmaceutical dealers need to solve the five stumbling blocks before crossing the river

Abstract: In household appliances, clothing and other categories of electric dealers have long been the way, the pharmaceutical electrical business is up early, catch the late set. Whether it is internet companies, or traditional pharmaceutical enterprises, have been slow to exert force. What is the reason for these enterprises to face such

In household appliances, clothing and other categories of electric dealers have long been in the way, the pharmaceutical electrical business is up early, catch the late set. Whether it is internet companies, or traditional pharmaceutical enterprises, have been slow to exert force. What is the reason for these enterprises to face such a huge cake?

In the release of the prescription drug network sales of the expected incentive, the pharmaceutical companies ushered in the various capital influx.

Wind data shows that, at present, domestic a-share distribution of pharmaceutical companies listed 12, respectively, are Shanghai medicine, Kyushu Tong, the first medicine, Cambe, SIG Pharmaceutical, medicine shares, one church, to Ridge Medicine, Jia Tang, tai an tang, Hai Hong Holdings, the British special group. In addition, China Resources Group has a network of pharmacies, 1th stores, Ali Health, Jingdong Mall, the three major online shopping platform has been the network to sell drugs "tickets" to this potential gold "".

However, in our country, the pharmaceutical electric business is still in the dark stage before dawn, all parties are stones. "The prescription Drug policy and Medicare policy have not yet landed, and we are still watching." A person in charge of the online pharmacy told reporters.

In addition, according to one observer, the current online pharmacy is not the drug, but medical equipment.

It is noteworthy that the release of prescription drug network is still subject to a number of chain pharmacies enterprises and other objections. When the policy falls, the parties are still waiting.

Capital Distribution Pharmaceutical electrical business

Last year, the State administration of Food and Drug Administration issued the "Internet Food and drug management measures to solicit opinions draft", to release the online pharmacy prescription drug sales. The news sparked widespread concern in the market. It is understood that the U.S. pharmaceutical dealers accounted for 30% of U.S. drug sales, 2013 sales of up to 74.3 billion U.S. dollars. Some analysts believe that once the prescription drug network to buy the market, means that China's pharmaceutical electricity market will be from the current nearly 200 billion yuan expansion of tens of millions of dollars.

However, as of now, the relevant policies have not landed. But all the capital is looking forward to this very high, have dug into the medicine electric business.

It is understood that the relevant listed companies to take the purchase of existing pharmaceutical electronic business platform into the field. December 4, 2014, Cambe announced plans to cash 271 million yuan Zhejiang Zhen-cheng Pharmaceutical Online Co., Ltd. 30.81% shares; in September 2014, Tai an Tang announced the purchase of 350 million yuan to buy Kang Love more than 100% equity. In addition, some listed companies to develop their own electric business. In a statement last year, the church said in order to adapt to the development of pharmaceutical Market, expand the company's pharmaceutical business, the company decided to the wholly-owned subsidiary of Beijing Jia Tong Chain Pharmacy Limited liability company to increase capital; in October 2014, the ministry announced the Planning and development of the electricity business, the actual business needs to invest their own funds to purchase related software Set up and deploy the professional management organization, organize the project implementation and management activities, etc. December 27, 2014, Jingdong Mall has access to the Internet drug trading services a card, and Alibaba and a shop prior to its acquisition of qualifications.

"At present, large departments with a certain scale have the corresponding licences." The observers told reporters, but before the policy landed, most companies were groping and watching. In the opinion of medical management expert Slithen, in addition to facing the challenge of capital, the pharmaceutical electric power is faced with five problems, such as prescription source, logistics distribution, Medicare payment, potential risk and profit model.

Prescription disclosure remains a problem

The biggest problem with over-the-counter prescription drugs is the source of prescriptions. At present, patients who want to buy prescription drugs online, need to provide hospital prescriptions. But in a country where medicine is not separated, it is a bit difficult for companies to intervene in the field.

A few days ago, Ali healthy "prescription electronic platform" in Hebei and Hangzhou trial run. It was the first platform in China to divert the hospital's electronic prescriptions. However, Ali's health is the result of local government support. It is reported that the Hebei provincial government and Alibaba signed a strategic cooperation framework agreement to create a "cloud of Hebei," one of the important content is "intelligent drug supervision", which "Ali Health" app is "intelligent drug supervision" information management system. In order to promote the operation of the health prescription electronic platform, the Hebei provincial government ordered the provincial public hospitals to divert some of the outpatient prescriptions to the line.

But from the current situation, Ali Health is only a case. "Selling drugs is one of the main sources of income for hospitals, and if the prescriptions are drained, then the hospital's income will be reduced, which is not in the interest of hospitals and doctors." "Slithen, a medical management expert, said," Now many hospitals are very cautious in dealing with prescription drugs, some hospitals implement electronic prescriptions, patients do not see the information to buy drugs, not to mention prescription diversion. ”

The company is trying to build a cyber hospital that aims to solve the problem of electronic prescriptions, a person involved in a listed company that has entered the drug-electric business said in an interview with the newspaper.