Pharmaceutical dealers will enter the outbreak period

"In the past two years, large electric dealers began to intervene, some large pharmaceutical companies began to set up their own electric business sector, medical and pharmaceutical companies will enter the outbreak period." ”

As Jingdong Mall for the future layout of an important piece, Jing dong good pharmacist less than a year time, daily average UV (independent access users) more than 100,000, monthly sales growth rate of 20%, turnover is about to break billion. But in Beijing East, Suning, Gome three price war is at the same time, Jing Dong Good pharmacist CEO Wei clearly said not to engage in price war.

No price war.

The price war has become the main melody of the electric business industry this year, but Wei clear that Jing Dong good pharmacist does not fight price war.

Wei said, now the entire electric business, the Red Sea, the competition between enterprises is appalling, but for consumers, but because of the benefits and applauded. "The Medical electric dealer is a green leaf floating on the Red Sea." Said to be green leaves, one is because the overall size of the pharmaceutical electric power is small, still not to the sea level, the second is because of pharmaceutical and life-related, pay attention to safety first. For the whole pharmaceutical industry, the first thing to ensure the safety and quality of drugs, on this basis to meet prices. ”

Wei said that in terms of price, Jing dong Good pharmacists and online physical stores compared to guarantee concessions, and online, will not play a price war. "For the simplest example, cheap mouse you can buy a try, cheap medicine you dare to use it?" ”

In addition to the "Quality first" principle, Jing dong good pharmacists also have not hit the price war emboldened. Wei said and days of the Cat Medicine Museum Dozens of of the drug dealers at the same, Jing Dong good pharmacists have their own flow, their own platform, and Kyushu Tong (600998, shares bar) supply channels and Jingdong mall's popularity as a support, not to seize the market share and launched a price war, Nor will it adjust the direction of operation to avoid competition with category.

Self-built drug delivery system

In addition to operating licenses, medical and electronic business in the logistics and distribution of the development bottlenecks. According to the interim Regulations on the examination and approval of Internet drug trading services, "enterprises that provide Internet drug trading services to individual consumers should have a drug delivery system that is compatible with the variety of online transactions". This requires that the enterprise must have a GSP-certified drug delivery system.

But the electronic commerce logistics distribution uses the third party logistics distribution company, but these third party distribution company all did not obtain the medicine profession the GSP attestation, does not conform to the related management stipulation. On the other hand, the construction of logistics needs to invest huge sums of money, and even if the investment may not be able to receive the corresponding return, this is enough to put a lot of enterprises in the door of the pharmaceutical dealers.

In this regard, relying on Jingdong Mall and Kyushu Tong Pharmaceutical group Strong shareholder background of the Beijing-East good pharmacist advantages. Wei said that at present, Jing Dong Good pharmacist now distribution system, in the use of Jingdong mall "last kilometer" distribution is also in line with the GSP standard distribution system, the current good pharmacists are in Beijing, Shanghai, Guangzhou, Wuhan and Chengdu five to build in line with the GSP standard warehousing facilities, In Beijing and east of the original distribution system alone to build a completely closed drug distribution chain.

According to Wei, the current online sales of drugs, are more familiar with the consumer, side effects of relatively small drugs, mainly OTC drugs, no injections and prescription drugs, "these drugs to tablets, cream, storage requirements than 3C products to high, and we are under construction of the five storage facilities are in line with GSP standards, storage problems solved."

Pharmaceutical dealers will enter the outbreak period

According to Wei's summary, the pharmaceutical electric business is gradually established with the development of electronic commerce. As early as 1998 when the domestic electronic commerce started, some people put forward the concept of pharmaceutical electrical business, but the policy is blank; until the 2005, the drug online transactions have been licensed, pharmaceutical manufacturers have gradually become the norm, into the industry for a long time, but until nearly two years before the big electric dealers began to intervene, Some large pharmaceutical companies have also begun to form their own electric business sector, the pharmaceutical industry has entered a breakout period, pharmaceutical and electrical business will emerge in the pharmaceutical industry, benchmarking enterprises.

China's online Pharmacy Council report shows that this year the industry's total market size will reach 1.5 billion yuan, it is likely to appear four or five sales of hundreds of billions of online pharmacies. According to the calculation, by 2015, the medical net purchase will reach the scale of 15 billion yuan. As of last year, the domestic pharmaceutical company was only 400 million yuan, only five or six sales of nearly 50 million yuan in the online pharmacy.

For the current development of domestic pharmaceutical electrical business, Wei said, "The current domestic pharmaceutical e-commerce is still in the early stage, the entire pharmaceutical retail in the proportion of less than 1%, and developed countries online pharmacies 30% of the sales scale there is a great potential, to 2015 this proportion will reach 4%".