Pharmaceutical electrical Business: Slow development, a lot of rich

Pharmaceutical electronic commerce has always been a concern, but for the general public, it seems a bit unfamiliar and fresh. Due to the particularity of the pharmaceutical industry, strict supervision, high threshold, the general E-commerce platform at least need to obtain the Internet Drug Information Service qualification certificate and Internet Drug Trade Service qualification certificate, before they can carry out business-to-business, consumer or third-party E-commerce platform of online trading business.

Why is the pharmaceutical electrical business slow?

Strict supervision, high threshold, pharmaceutical enterprises access to online drug trading licensing, is not an easy thing.

Online drug Trade Qualification certificate, the classification limit is more strict. Take the Internet. Pharmaceutical Trading Service Qualification certificate, CFDA (State administration of Food and Drug Administration) unified development of audit acceptance criteria, divided into a, B, c three species, valid for 5 years. And in this period, the website revision, domain name changes or server IP address replacement, etc., need to advance to the CFDA and all levels of the FDA application.

The following is the Internet Drug Trade Service Qualification Certificate classification introduction (real-time data from CFDA official website)

A certificate

For the approval of the National Bureau, the country has 10;

Service mode: Third-party trading service platform (for pharmaceutical products, pharmaceutical enterprises and medical institutions in the Internet drug trade services provided)

Features: Trading service platform can only be used as a platform provider between pharmaceutical production enterprises, pharmaceutical enterprises and medical institutions, and may not provide drug sales services to individuals.

B Certificate

Approved by the local Bureau, the national scope of 58;

Service mode: Drug trade with other enterprises (drug manufacturers, pharmaceutical wholesale enterprises through their own web site and the enterprise members of other enterprises in the Internet drug trade)

Characteristics: belong to own production or operating enterprises to other enterprises wholesale transaction certificate.

C Certificate

Approved by the local Bureau, the national scope of 152;

Mode of service: providing medicines to individual consumers;

Features: can only sell proprietary over-the-counter drugs.

In addition, the pharmaceutical enterprises to obtain relevant qualifications, all require a longer period of review. For example, the Internet Drug Trading Service Qualification certificate a certificate (hereinafter referred to as Country A), from the application to the audit cycle may take 1-3 years. In addition, may also encounter some special factors such as policy adjustment, during 2010-2012 CFDA stopped the review and acceptance of the country A. As a result, some pharmaceutical companies of the applicant country A in 2009 may have to wait until 2013 to obtain a certificate. The Internet Drug Information Service qualification certificate, may be a shorter audit cycle (generally 2-3 months), other certificates need less than one year, more than 35 years of cycle.

The restrictive factors of the pharmaceutical electrical business

Policy

Along with the new medical reform policy unceasing advancement, the downgrade medicine price has become the attention of all circles. And the great success of the traditional electric business model is also constantly stimulating the development of the pharmaceutical electric business. In recent years, the State administration of food and drug supervision has also accelerated the examination and acceptance of the platform of the electric business, however, limited by the local Food and Drug Administration standards of implementation, involving the first audit of drugs and regional protection, and other factors, leading to the current platform for any pharmaceutical manufacturers, it is difficult to easily sell their medicines to the whole country.

For example, a medical and electronic business platform that wants to sell a drug across the country must have all the conditions prescribed by the local Food and Drug Administration. The following, for the Food and Drug Administration in a certain region of the pharmaceutical sales of some of the qualifications:

First Camp variety approval information

1, drug production approval or drug registration standards.

2, drug quality standards.

3, the same lot of drug inspection report.

4, biological products must have a certificate of issue of biological products.

5, the smallest drug packaging box and the actual sample.

6. Price approval.

7, drug packaging and specifications.

Note：

★ The first camp varieties in the replacement of packaging, specifications, dosage forms should be considered as the first battalion approval.

★ Fax Parts In addition to the supplier Quality System questionnaire can be faxed and mailed, all other content faxes are considered invalid. (fax after a period of time, the handwriting will become blurred, or even disappear)

★ First-run varieties are online inquiries.

★ The above documents, domestic enterprises should be stamped with the company's Red seal, foreign companies for the company's Blue seal. (Drug control report, must have the seal of the Quality Management Department)

★ Approval procedure: 1, purchasing department to discuss, after agreeing to fill in the "First Business enterprise approval form"

2, after the Quality Control department audit signature, sign the assurance agreement.

3, the acceptance of the physical acceptance, no inspection report as a document is not complete, by the relevant departments issued relevant documents and signed the rear can be purchased.

Information of pharmaceutical Business enterprise

(i), domestic varieties

1, business license (copy) copy.

2. Copy of Business license (copy).

3. Copy of GSP certificate.

4. Quality Assurance Agreement.

5. Power of attorney (including delegated authority: area, time, variety and corresponding specification).

6, is entrusted with the sales Person ID card copy.

7, Sales personnel Purchase and Sale qualification Certificate copy (Chinese and Western medicine purchase and sale staff card)

8. Copy of organization Code certificate.

9, the Tax registration certificate (copy) copy (national tax, local government rent, general taxpayer registration form).

10. Quality System Survey form or qualified supplier file.

11, billing information (must have the red seal of the financial Department)

(ii) Imported drugs

1, Import medicine registration certificate or Medical product registration certificate (Hong Kong, Macao, Taiwan) copy, and cover the operating company Quality Control Department Red chapter.

2, biological products must have a certificate of issue of biological products.

3. The copy of the Import Drug inspection report and the red chapter of the quality control Department of the operating company.

(c) Health food

1. Photocopy of health license.

2, the copy of "business license" should be the food, cosmetics business scope.

★ Fax Parts In addition to the supplier Quality System questionnaire can be faxed and mailed, all other content faxes are considered invalid.

★ The above documents, domestic enterprises should be stamped with the company's Red seal, foreign companies for the company's Blue seal.

★ First-run varieties are online inquiries.

★ Approval procedure: 1, Procurement Group to negotiate, agreed to fill out the first Business enterprise approval form

2, after the sales department, Quality control department, management Office audit signature, signed quality assurance agreement.

3, the acceptance of the physical acceptance, no inspection report as a document is not complete, by the relevant departments issued relevant documents and signed the rear can be purchased.

(iv) Medical equipment

1, "Medical device business License" copy of the sales of medical devices should be the corresponding range.

2, the copy of "business license" should have medical equipment operating range.

Market

For a long time, the medical market situation is chaotic, a box of drugs from the production enterprise to the end consumer hands, the middle of the circulation is too complex, "provincial agents, municipal agents, ...; First Class agent, Level Two agent, ... ", and there are illegal" serial goods "phenomenon. This creates a box common cold medicine, Beijing sells 15 yuan, Shanghai May 25 yuan, Hangzhou even reaches 55 yuan. The redundancy of the intermediate circulation of medicine also directly causes the high price of medicine. On the surface, it seems that the pharmaceutical electric business can reduce the intermediate circulation and realize the aim of lowering the price. However, each of these links involved too many interests chain, whether pharmaceutical production and management enterprises, or agents at all levels in the short term to rely on the purchase and sale of electric platform.

Talent

The lack of talent in pharmaceutical and electrical business is also a key factor restricting its rapid development. Because of the particularity of the pharmaceutical industry and highly professional, and at the same time have the medical expertise and grasp the internet thinking and electric business philosophy of the few people. Even at present, more than 80% of the pharmaceutical electric platform, not set up product managers and UI design positions. Therefore, we can often see many pharmaceutical companies "million annual plus shares", "tens of millions of annual salary" to recruit Corps team and CEO information. The shortage of talent has become the bottleneck of the development of pharmaceutical electric business.

Logistics

Recently, "CFDA issued the" on the strengthening of the Internet drug Management sales notice, the need for pharmaceutical manufacturers to use the prescribed drug delivery system, not commissioned Shentong, Yun Tatsu, such as Third-party Express delivery enterprises. "Drugs belong to a special commodity, the logistics and distribution has a higher professional requirements, from the customer to submit orders online, the requirements of logistics from storage, delivery to delivery sign, all to achieve safety, norms and professional." At present, some Third-party express like the above does not have the qualifications and conditions for the distribution of drugs.

However, the pharmaceutical logistics market, the huge profits, FedEx, DHL and UPS have begun to layout China's pharmaceutical logistics field, and set up a corresponding medical warehousing distribution center. At the same time, several qualified logistics companies have also accelerated the pace of development, I believe that in the near future, logistics and distribution problems will be eased.

The profit model of the pharmaceutical electric business

Finally, talk about the current profit model of the pharmaceutical Electronic Business platform. Generally speaking, the current domestic pharmaceutical electric business platform probably presents the following three kinds of business models:

Medical Information Platform

The profit way includes the website advertisement, the merchant settled in, the data inquiry as well as the member value-added service and so on.

Pharmaceutical Trading Platform

The profit way includes the line to offline, the line to on-line and the online Transaction Commission, as well as buys, the auction, the second kills and so on many kinds of differentiated marketing mode.

Medical BSP (commercial solution Provider)

For the government regulatory bodies, health care institutions, pharmaceutical production and management enterprises to provide pharmaceutical solutions, including tendering agent intermediary services.

After reading the above, some people can not help but ask, the medical and electronic business is so backward, how can make money? That's a bad remark. We all know that some foreign trade dealers in the "stuffy sound fat," and when we look at the new Reiter cancer treatment, as well as "mature" internet ticketing business Solutions ―12306, can not help but sigh: "Stuffy sound fat", who will not AH?!