Philharmonic CEO Cai: not to rely on the core of the O2O are nonsense

This March, the Philharmonic CEO Cai in the "It Longmen Industry Forum", discussed the "Social E-commerce" topic. He thinks, since the core of O2O is to provide http://www.aliyun.com/zixun/aggregation/18498.html "> consumption decision, then whether" reliable "is particularly important, this is also the current O2O model urgently needed to solve the problem. To this he even thought: "All not to rely on the core idea of the O2O are nonsense, even a hoax."

With the development of E-commerce in the Internet localization, online and offline business relations become more and more dense, O2O (online to offline) as a life service e-business model also with the wind. In foreign countries, Groupon, Yelp, etc. become the classic case of O2O application. At home, O2O also to classify information, group buys, reviews and other forms exist, but are more or less in the business model exists "authenticity" of the criticism: online false information flooding, user complaints are common, and even a number of consumers because of false and fraud and deceived by the vicious events.

In Cai's view, the core of O2O is to solve the problem of consumer decision-making, but the current O2O platform does not really a good one-stop solution to the user's consumption decisions, this gives the Philharmonic live to leave room. At present O2O platform's user and the merchant Doorsill are lower, all all-inclusive, hoped does the entrance, this certainly lets the platform academics. To the user, this also lets them obtain the information cost and the reliability to have the very big question, moreover is unfair to the honest merchant.

This situation can also be released this year, "2011 China Group Purchase User Complaints Statistics report," Glimpse, the report shows that China's 2011 complaint did not resolve the rate as high as 43.3%. But in each big life information service platform, because the suspicion fraud, the false propaganda and so on brought the consumer rights advocacy lawsuit is not uncommon.

When the audience asked Cai "The difference between the Philharmonic live and the classified information website", Cai said that the Philharmonic live from the beginning is not prepared to do classified information, and jokingly joked that the Philharmonic is not a "magic" of the site, nor is "all have", Philharmonic live only to do a reliable life services, not located in the entrance to life. He thinks: the most urgent need to solve the current O2O mode platform is the information symmetry and "reliable" problem. Ctrip is the first successful O2O in China, it is because it will be online under the resource integration is very good, worthy of user trust.

In talking about how to solve the "reliable" problem, Cai that social e-commerce may be a good way, but the first prerequisite is not blindly want to do life entrance, lust all-inclusive. And put forward the four steps of Philharmonic live to ensure "reliable": the first is to make every effort to ensure the authenticity of information, followed by a special "ground troops" regularly protect the information of the business update; the third is in the qualification certification strictly; Four is based on "human" relationship and UGC power, through interactive sharing, Talent recommended to enhance the objective authenticity of information. At the same time, he said there is a lot more work to do, some product features and operational measures are also planned to be launched. Finally, Cai hope to have more power to join, launch the vast number of users and integrity of business, together for the "reliable" life efforts, to create a people to rest assured Life Service platform!