Philharmonic Live Cai: has been unclassified information mode

Domestic leading quality living consumption guide website Philharmonic live CEO Cai, in sharing from Baidu after the feeling of spin-off, said that in the past a long time has AH has been misunderstood to be transformed into classified information mode. In fact, the direction of team effort is a one-stop local life service platform for users to add security when choosing a business.

        Cai said that April 2011 has AH Life Channel upgrade, is in the aggregation of Beijing Life services business organizations information. to December 1, 2011 announced the break-up, April to the end of 2011 This half a year, there is a team is in the judgment, how to help users make real consumer decisions.

        Cai points out that the platform has been put on consumer policy in 2011. After the introduction of AH life, more and more found, at that time, the idea of relying on the information of the merchant or not enough to affect the consumer's strategy, comments on this form is a primary or past form, more consumption or other living consumption, such as a wedding photo, looking for a month sister-in-law, or home has a pet, to find a pet hospital, Women do a beauty, a spa, a yoga and so on with life-related. When making these consumption decisions, a simple message is not enough to satisfy the user's consumption decision.

        "and the form threshold of comment is too low and not real enough." So theoretically, there is no way to fundamentally solve the problem of authenticity. In addition, users in making consumer decisions, if light to see a business information, to see the user's reputation, not enough, but also need business concessions. But in considering how to get concessions, there AH team was also in dispute is not to do group buying, and finally insisted did not do group buying.

        Cai points out that low price discounts are not necessarily truly valuable to the business. When the discount is low enough, the customer may be attracted by the merchant is not its main customers, especially for some high-end quality of the business, if the group to attract some of its target users to come over, it will also destroy the real user's consumption experience.

        So, in theory, the business is not loyal to group buying, which is the biggest key issue for group buying. Group buying quality is not high enough, a business may occasionally go to do once, but it is difficult to insist. Of course, enough concessions are necessary for internet marketing.

        Therefore, have ah just want to, based on the life before the information, to go a step further, in addition to providing a complete and timely merchant information, but also should provide users with enoughIt is worth to learn from the user to share, also need to let netizens find enough in the platform to arouse his desire for consumption concessions. Therefore, we hope to provide a platform for the value of the business is not to expand the transaction, nor to bring them as accurate as Baidu, but to the customers it wants to find information on the line, lead to the line to consult consumption. This mode is actually online to Offline.

        "So the core value we bring to our business is to communicate with the core value of our business, whether it's to get the flow of passengers directly to their offline stores, or to access virtual stores. "Now the Philharmonic live in addition to Beijing station, there are also Shanghai, Nanjing, Wuhan, Fuzhou and other stations, and has accumulated tens of thousands of of merchants settled in, and thousands of businesses have passed qualification certification."

        Cai said that after the split, Baidu was still our biggest shareholder and introduced Idg-accel and Qiming Ventures. On the basis of quality and practical, Philharmonic live the outstanding idea is to serve users, these users have a certain pursuit of life, they want to taste life. Life is too good, they are willing to taste life, willing to find a better life, so that their lives have become better. So the first foothold of the Philharmonic is to taste life, where life is tasteful, not icy commentary on the merchant.

        in the Philharmonic live can also see the colorful life, good life, life characteristics, users can follow his interest in the field of life talent. At the same time, these users are not the luxury of life, they are not nouveau riche, do not care about the money, is expensive to buy, we these users in addition to taste, but also prudent, willing to more intelligent consumption. Therefore, the Philharmonic live target customer base at this stage focused on the crowd after graduation, they have their own work, settled in the city, it is best to start a relationship.