Philharmonic Live CEO Cai: The company is not a rich second generation of entrepreneurial and transformation of the electrical Business Guide

Baidu's local Life service website Philharmonic Live recently a new version of the online, this is considered to be the Philharmonic live again transformation, from the local consumer community to become the electric business Shopping guide site. This is the Philharmonic live 1.5 again transformation, this transformation let Philharmonic live encounter the heat of the industry, and even ridiculed as "love revision", also let the outside world speculation Baidu O2O strategy adjustment.

Philharmonic live predecessor is Baidu Electric Business department "have Ah". Re-build "yes" from Baidu CEO Robin Li on the middle page platform thinking: Can not sell traffic in the middle page platform can be changed to a way of change; undervalued traffic has been sold to magnify business value through this platform. Based on this expectation, Philharmonic operates independently with internal entrepreneurship plus external investment.

Philharmonic's life is born with a golden key: With the rise of local life services window, Baidu's flow, followed by the trend of fashionable products, team professional background, IDG and qiming investment in the tens of millions of dollars of solid funds, but, Philharmonic live this "rich second generation" venture for more than a year, has been tepid, in the outside world looks rather a bit " Steel "taste.

Top Baidu This "Rich Dad", Philharmonic live also have suffering speech. Philharmonic Live CEO Cai recently accepted Tencent Science and technology interview, said the Philharmonic not only will not continue to burn money to death or close stop, Philharmonic live this year will also profit and loss balance, today's Philharmonic live has tried to merchant fees, and also has a large amount of cash, do not rule out good mobile internet projects for mergers

Never found an internet outbreak point

Today's Philharmonic is changing and doing subtraction. Cai said that the outside world, Philharmonic live products seem to be a big turn, become particularly much, stop doing O2O business. In fact, the Philharmonic live the core is to do life consumption decisions, the original socialization recommended growth too slow, and has a mature platform, Philharmonic live to give up this business. Some of the operating methods are not grassroots, need to adjust themselves, Philharmonic live the practice is to put a new product, this year O2O increased uncertainty, the safest way is safety first, do their own things. For example, the Philharmonic is good at doing information, first of all, the information level well.

Of course, Cai admits there are many things to reflect on the Philharmonic's life, Cai said, Philharmonic live the original team most people did not start a business, the thinking of large companies, for large companies, good at from 1 to 10, from 10 to 100, there will be a lot of strategic thinking, but precisely missing the user just need to grasp, Things look simple from 0 to 1, and it's really hard to do that.

Like many people who come out of the big business, Philharmonic live a Beginning is also China, feel the resources is very good, the capital is also sufficient, the team also neat, compared with other start-up companies, what conditions are available, immediately bring the problem is that employees want to do the situation of mutual resource contention, resulting in limited resources are dispersed, Not at every point.

This also obtains the industry personage confirms, has the point of view, the Philharmonic attempts to integrate various tactics in a platform, the result is not to leave the user any deep impression, the Philharmonic live is considered a "hodgepodge". On the contrary, other startups are very clear in these areas, such as to pick clothes, users think of Beauty said, to find restaurants, users think of the public comment.

There are also outsiders pointed out that the O2O field everyone in the fog, the Philharmonic live products repeatedly try and error no problem, but did not want to clear strategic direction, spend a lot of money blindfolded head around, fell into the abyss of the risk is quite high. False action too much, the unpredictable, not only the user looked at the eye, the internal team also overwhelmed.

Cai Frankly, platform-type business Philharmonic has done for more than a year, always difficult to the Internet outbreak point, which is like a plane take-off, the investment in resources, capital investment, the requirements of the staff is very high, although faster and faster, the indicators are getting better, but to really let the plane take off, still will be very difficult Cai recalls that the Philharmonic live from the beginning of Baidu's independence, Li also said to himself: "Philharmonic Live is to connect users and merchants business, but it will be very difficult to start."

Philharmonic is "the second generation" rather than "the second generation of Fu"

In the second half of last year, the Philharmonic lived through a difficult time team size of the highest peak of more than 400 people, before the Spring festival there is a rumor that the Philharmonic live business, content, sales division of nearly half of the job, the channel sector as a whole, the product, technical department almost lost, the staff in a single digit calculation; the company stopped the year-end award, Morale, all expect to be laid off. Even put the words in this situation, the Philharmonic is still able to maintain normal business development is a problem.

In this respect, Cai categorically denies the outside world. Cai pointed out that the Philharmonic really experienced adjustment, some people returned to Baidu, some of them become branch agency, a small number of people were "optimized" off. But today's Philharmonic live does not stop recruiting, has recruited a lot of people who meet the new business requirements, now Philharmonic live more than 200 people.

Recently, the outside world has been dispersed the loss of Baidu this big tree, the Philharmonic live in the uncertain future rumors. Cai to Tencent Technology, does not want the outside world too much will Baidu and Philharmonic live together, from the operating Angle Philharmonic Live is an independent operation of the start-up company, although Baidu is the largest shareholder of Philharmonic, but does not affect the Philharmonic live strategic decision-making.

"Philharmonic live layout and Baidu Big strategy has relations, Baidu is also in the Philharmonic board, but the board of directors discussed more is based on the Philharmonic live itself how to develop and grow, now a lot of people always find the Philharmonic live what changes, old pull on Baidu." In fact, the Philharmonic live many choices and Baidu does not necessarily link. ”

Experience the hardships of entrepreneurship, Cai Frankly, for Philharmonic live, the biggest cost is the human cost, the most valuable wealth is team and talent. The company has enough money to live independently for a long time, and is planning to make a profit this year. However, as a start-up company, today's Philharmonic will focus on trimming products to meet the needs of users, and tilt the resources in the mobile Internet field, while in the development of goals more pragmatic, in terms of the use of money can be divided into two, to save more ammunition, also does not exclude the acquisition of some of the living areas of mobile applications.

Compared with the outside world called Philharmonic Live as a "rich second generation of entrepreneurship," Cai prefers to call it the second generation. Cai said, rich second generation of entrepreneurial failure, there is a rich dad company rely on. If the creation of the second generation failure, it is likely to collapse, and did not say that Baidu is guaranteed to feed the Philharmonic live. On the venture and growth of the Philharmonic live, make mistakes do not lose face, the industry tongren words hear, the heart is the only concern is the user feedback and value satisfaction, if the wrong still die to support the dignity that is living suffering.

Cai said, "Life consumption E-commerce is a major trend, although just started, but also know that the road is difficult, but the Philharmonic live Non-stop footsteps, also believe that they can climb the mountain." Even if only to the mid-levels, the summit failed, there are so many people climbing, to the climbers to provide experience and lessons are also very good, because the life of electric dealers all entrepreneurs dream is to make life better. ”