Phoenix Media announces 66% stake in Shanghai advertisement

December 12 News, a A-share company Phoenix Media announced late yesterday, the company's wholly-owned subsidiary of Jiangsu Phoenix Digital Media Co., Ltd. to buy Shanghai Peak Shift Network Technology Co., Ltd. held by Shanghai Yang Advertising Co., Ltd. 66% stake.

Shanghai Chuan Yang Advertising Co., Ltd. is an internet advertising industry pure Precision Marketing Company (large data platform + Party B agent mode). The company claimed to have formed the Internet precision Marketing, technical services, programmed advertising trading goods Taiwan three major business sectors. Have for the site, agents and advertisers more leading the Internet advertising service system, rich media delivery system.

As of July 31, 2014, the advertising assets of 95.63 million yuan, net assets of 31.69 million yuan, 1-July to achieve sales revenue of 74.4845 million yuan, net profit of 3.13 million yuan (unaudited). 2014 is expected to achieve sales revenue 160 million yuan, the full year to complete the net profit of about 25 million yuan.

When it comes to the purchase of advertisements, the Phoenix Media Bulletin said transmission ads product line in the industry relatively complete, covering the network advertising system, detection system, directional delivery system and real-time bidding system, combined with its own large data systems, in the domestic Internet advertising Exploration Party B agent of the business model, the industry's competitors less; At the same time, the active layout of new business model, put more resources to update products, making products in the industry leading position;

Phoenix Media said that, and because of reasonable business model, through strict internal control mechanism to ensure the company's continued profitability; the company's high-level and middle-level are engaged in the industry for many years, for the industry to judge the development and professional quality have a good guarantee. Phoenix Media acquisition of advertising, is conducive to rapid access to the Internet advertising field, to achieve the Phoenix Media Digital publishing industry and the Internet advertising plate leap-forward development, in line with the company's development strategy.