Phoenix Mobile Advertising platform released, two-level domain name online

    domain name City (domain.cn) December 11, December 9, The launch of Phoenix Mobile advertising platform is held in Park Hyatt, Beijing. Phoenix New Media CMO Ling, Phoenix New Media Mobile Internet Department general manager extracurricular and the participants opened the Phoenix Mobile advertising platform launch ceremony, marking the Phoenix mobile advertising platform officially launched. The platform has enabled the FX.IFENG.COM Phoenix level two domain name to be online.

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    Phoenix New Media CMO Ling made a wonderful opening. She says mobile internet marketing is a trend. Mobile advertising business has always been an important part of the whole media strategy of Phoenix New media, the Phoenix Mobile advertising Platform (FX.IFENG.COM) on the line, the mobile advertising market has unlimited prospects, to seize the 4G era of mobile marketing Highland also has important strategic significance.
 
    Phoenix New Media Mobile Internet Department general manager extracurricular the Phoenix Mobile advertising Platform (FX.IFENG.COM), and share the future of Phoenix New media in the mobile end of the important layout.
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    developed from WAP1.0 to Cross-platform H5 technology, from the Phoenix Mobile station in 2007 to the Phoenix App Matrix, in a few short years, Phoenix Mobile witnessed the development of domestic mobile internet marketing.
 
    "Chinese feelings, global vision, inclusive and open, progressive force," the media concept and "have strength of character, dare to play, true temperament, there is temperature" media temperament, Phoenix New media, deep to the marrow of the media gene. Phoenix Mobile precision coverage of high education, high income, high quality user groups, Phoenix App matrix Daily impact of 150 million users. Phoenix Mobile insists on improving user stickiness by quality content, forming user value ecology, and digging deep into the core marketing resources of Phoenix product content. In the form of marketing cooperation, covering large event cooperation, raw information flow, mobile live broadcast, column cooperation and original video, and other cooperative models, currently has more than 300 brand advertisers, the achievement of four years of mobile advertising performance growth of more than 10 times times the fruitful results.
 
    According to industry forecasts, 2014 China Mobile advertising market size will reach 12.5 billion yuan, to 2017 is expected to exceed 25.7 billion yuan, to become the fastest growing industry. Internet giant Bat has also stepped up the layout of the mobile-side business.
 
    In this context, Phoenix Mobile, differentiated positioning Enterprise app integration, select the country's largest mobile media service provider Road (Beijing) Technology Co., Ltd. as a platform strategic partners, is committed to providing advertisers with the best quality service. Phoenix Mobile Advertising Platform (FX.IFENG.COM) will be exclusive to more than 30,000 enterprise app resources, covering more than 100 million quality users and more than 10 million of the daily active users. These enterprise app covers finance, real estate, beauty body, life taste type and business traveller class and so on high-end profession. The Phoenix Mobile Advertising Platform (FX.IFENG.COM), by collecting these users ' app usage habits,In-depth insight into the quality of user groups in financial products, automobiles, high-end home appliances, financial insurance and travel products, such as consumer demand, through technical optimization clear screening, advertising precision pushed to the target users. In addition, the form of advertising is also more abundant, including focus map ads, information flow ads, mobile phone browser implantation, application store promotion, the application of built-in banner, the application of large screen, waterfall flow ads, and other forms of advertising will bring more competitive advertising effects. At the same time, the Phoenix Mobile ad platform system will also pass the intelligent algorithm to achieve the frequency limit and creative material carousel to ensure user experience, and through 24-hour real-time monitoring, multidimensional analysis of advertising display effectiveness, continuous optimization of advertising, for advertisers to bring stable, effective advertising returns.
 
    "In addition, the Phoenix Mobile advertising platform will also be opened to the Phoenix app total station resources, 0 slot docking of the entire mobile advertising platform, other high-quality popular app resources and mobile phone brand manufacturers will be gradually access to resources, The entire Phoenix Mobile advertising platform will bring more efficient marketing results and value return for advertisers! "Speaking of Phoenix Mobile advertising Platform (FX.IFENG.COM) prospects, Phoenix New Media Mobile Internet Department general manager extracurricular confidence."
 
    Phoenix New Media CMO Ling, Phoenix New Media Mobile Internet Department general manager extracurricular, DAO Youdao (Beijing) Technology Co., Ltd. CEO Zhou Jianchu, National dual technology vice President Li, Digital Media Senior Group director Chao Yafei and Yang Lian, deputy general manager Jia Jianping and so on stage will be blue Wisdom planet Lit, announced the Phoenix Mobile Platform System (FX.IFENG.COM) officially released online.