"Follow news,follow me. "At the beginning of the new Year, the Phoenix mouth Suan Tao with its first file of Internet entertainment talk show," Tease Wentao every day in pplive cohesion and many netizens meet. This program is PPLive's homemade annual tribute in 2015 and the first Internet interactive talk show pplive. Since January 1, 2015, "Every day tease Wentao" will be broadcast daily in pplive cohesion, broadcast for 3-5 minutes per period, 365 days a year without interruption.
It is reported that PPLive is the first file of Internet interactive talk show "Fun every day Wentao", invited to the industry's well-known senior television media to serve as the creation, to create a team of gold medal. Program producer Hu Jingli and her team, have been involved in the production of Shenzhen satellite TV "Rice did not show", Guangzhou Television "Truth Tracking" and "Phoenix big field of Vision", "Chinatown", "China", "Wentao Shang" and other large-scale feature programs.
Now, with the internet age, large data age in-depth impact, users of video viewing needs more and more diverse, accurate, targeted, and network video media as an important medium platform of the internet era, it is more necessary to meet the characteristics of the times, the user needs as the core, combining their own advantages, Focus on strengthening the content of diversity and personality innovation.
"Self-made and resource introduction is a two-piece tool for video media platform content innovation." "Some people in the industry pointed out:" Especially the video site's homemade content, including homemade dramas, homemade programs, is the video site's core competitiveness. Video site has a user base, there are data, they know their own platform for the audience, make the homemade content also more in line with user needs and characteristics. ”
"Tease Wentao every Day" as a pplive force of the year's self-made masterpiece, it is pplive cohesion in large data background on the self-made content of the innovation attempt and strategic landing. It is reported that "every day tease Wentao" positioning for variety shows, pay more attention to the interaction with the user, at the same time using the host to record the way, the program by the host free planning, recording, more casual, free, coupled with the Suan Tao of the style of sharp humor, 3-5 minutes of refining time, but also give this program unique " Characteristics of the Internet age ".
All along, in the face of fierce market competition, and the constant updating of user needs, pplive cohesion has always adhered to the "content of the King" strategy. Nearly two years, pplive cohesion is to accelerate the implementation and extension of the content strategy, from the Korean Flow strategy, sea network drama strategy, and then to today's homemade drama, homemade programs, pplive cohesion in the resources, content, form and other aspects of innovation and exploration, always walk in the forefront of the industry.
PPLive in charge of the relevant person said: "Since 2014, we have launched the" Big coffee to get in "," app Big Bang "," Queen's Party "and other homemade columns and homemade drama, won the recognition of many netizens. Believe that "every day tease Wentao" of the launch, can attract more netizens love. And pplive cohesion will continue to exert their own content, will be pplive cohesion to build into a new era, features, new requirements of innovative media video platform. ”