Phoenix New Media announces Liu Yan has accepted the appointment of the Board of Directors of Phoenix Satellite TV Holdings Ltd.

February 17 Afternoon news, Phoenix New Media (Nyse:feng) announced today Liu Yan has accepted the appointment of the Board of Phoenix Satellite TV Holdings Limited, as the chief executive of Phoenix Satellite TV (COO), the appointment of the same day effective. Meanwhile, Liu Yan will continue to serve as CEO of Phoenix.

Phoenix New Media Bulletin shows that the appointment aims to promote the Phoenix satellite TV group's full media strategy, accelerate the two companies in the television, internet and mobile internet and other areas of cross-platform integration. Liu Yan will be responsible for the implementation of the media-wide strategy, with specific responsibility for developing detailed strategies, monitoring progress and allocating resources.

Phoenix chairman and Phoenix Satellite TV executive director, deputy chief executive Officer Chi Qiang said Liu Yan in the new media in the spin-off reorganization, the listing and the company's continuous development process has played a decisive role. Liu Yan recognized professional competence and leadership will help Phoenix satellite TV and Phoenix achieve excellent synergy in content production, advertising sales and cross promotion.

Liu Yan, with a doctorate degree in law from Duke University and a bachelor's degree in International Business and economics, has been a CEO since November 2007, and has held several management positions in Phoenix TV since 2001, including director of career development and Vice President, responsible for the company's foreign investment, financing, investor relations, Legal affairs.