Phoenix sports news geek to content marketing

Beijing early morning of July 14, the Brazilian World Cup came to an end, continuing the 32-day World Cup scramble also come to an end.

Around the World Cup such international marketing events carried out by the marketing, each facing a treacherous and volatile market. User video needs return to the living room, embarrassing events Network video copyright market is not much response, it touches mobile Internet client first time to snatch users in the war, and each platform and channel integration advantages to become the home.

(The following picture from the CCTV Sofitel World Cup multi-screen viewing data, in the grasp of the absolute live broadcast of the initiative in front of CCTV, the major sites are still only able to enter the play-offs of the game just outside the war on the video battle actually from scratch Only CCTV itself is at the end of the fight.)

Data from CCTV Suo Furui

Most users return to the living room watching the ball, but the phone must be accompanied by left and right, staying up the next day after work, open the computer will first log on the major sites to see more news. The World Cup is like a traditional portal marketing battle, the online media back to rely on the content itself and channel advantages of the initial stage of war.

Phoenix Sports News geek spirit, grasp the psychological characteristics of the Internet population in content marketing continue to play the advantages of the content of the king. Channel integration Fenghuang News client, Phoenix video client, Phoenix FM and Phoenix Satellite TV interactive network, allowing users to form from the graphic, video, audio, location from the office, living room, car, can be obtained in time by Phoenix provides unique content.

The 2014 World Cup, flooded with social networks and various instant tools, is no longer a media environment four years ago. Its advantages in time are not obvious. The secondary organization of information, the spread of values, the emotional resonance and the effect of rapid media transmission Better, more users get the favor.

Phoenix News geek spirit to look at the World Cup from a humanistic point of view

Fenghuang Wang content editors have the professional quality of journalism, news events and comprehension of the ability to understand and continue the Phoenix TV media temperament, in their view, the World Cup is not just a sporting event, it is the world's largest Fusion, cultural impact, the depth of humanity, it is even more spectacular in four years.

This first requires content production to be different. From such a profound and comprehensive basis of knowledge, we can than other online media, to a deeper understanding of the incident, or from a different perspective to interpret an incident. So produced content, to give readers some inspiration.

In the major media are chasing matches reported in real time than time, Phoenix sports news geeks have been deep in Brazil's deepest. Praia Grande, in São Paulo, is a chaotic city that exclusively explores man-made orbital paths that create Nepalese national football icon for Brazil. "Exclusive: Neymar, a premeditated national idol."

Roberto Betinho, who was the first to dig Neymar and Robinho, is both their enlightenment coach.

In the major media are in pursuit of Neymar's skill, Phoenix sports reporter hit "Visit the Rio slum: football is to meet the school and drug traffickers to grab children," tell you Brazil's football-loving children, more is growing up in Brazil at the bottom Soccer schools and even drug traffickers control the slums.

The picture shows the children playing in the slums, football is great because of the dream

In the major media are in pursuit of the trophy Cup glory, Phoenix Sports reporter visited the slum has been flattened by the police for three years, but here has just occurred in the shooting incident. Every day, residents here are worried about the safety of their families, "drug dealers still exist, shooting more than ever before, and every day we do not know when and where there will be another exchange of fire."

These thoughts come from the true feelings of the front-line reporters of Phoenix Sports Channel and tell you the other side of Brazil during the World Cup. These differentiated content enrich the World Cup event itself, in addition to the ball, the World Cup brings us more.

A variety of personality product positioning: humor from the black tongue

In view of the increasingly popular humorous comment program, major portals in the World Cup coverage in this area have underfooted enough effort. Phoenix has a congenital advantage, "poison tongue live" has long formed a humorous, self-dark style. The talk show "Ball of Pomelo" lives in the same vein as poison tongue. From good at selling Meng extension minister and beautiful beauty presided over the cooperation of Li Ai, each invited a celebrity as a guest. The guest lineup includes ex-National Peaks, Almighty Kings Hill, Roaring Emperor Sudong, and CCTV's First Beauty officiating at Wang Liang and others. They gag in the narcotics tongue, self-confidence, gossip, and forecast. In an uninteresting and boring age, Phoenix Sports insisted on "the language is not shocking endlessly" attitude, won a new standard in similar sites, adhere to the "poisonous tongue style" and "online and offline interaction of two users" has become a Phoenix Distinctive mark of character.

The picture shows the portal sports channel World Cup coverage of professional evaluation analysis

Media attributes: Industry opinion leaders

Professional, unique, is the gateway to the era of flood information won the reputation of the last word. Fenghuang Wang operating two years of "exclusive comments" section, inviting twenty or thirty first-line author at home and abroad, and before the appointment of Hengda foreign player Kongka, former women's national team sonorous rose Sun Wen as commentators, to further consolidate Exclusive comment on the professional. In terms of quantity and quality of manuscripts, "exclusive comment" has become a benchmark in the field of sports media in China and has played a leading role as an opinion leader in the industry.

In the controversial topics, etc., Phoenix.com hired a number of experts to interpret and interpret it from different perspectives, such as the "Interpretation Door" incident caused by Zhu Guang-hu and Liu Jian-hong, and dialectically reported and evaluated. Fenghuang Sports also has obvious advantages in the two issues of "Dialectical Reported Controversies" and "Release of In-depth Comments."

The picture shows the exclusive author of Phoenix Sports in Brazil

The picture shows the portal sports channel World Cup coverage of professional evaluation analysis

Value output is the core of Phoenix News products

Not only in the World Cup, at the same time, this is also the face of Phoenix competition in the industry strategy. With the rise of social networking, the trend of product and platform from all networks, happy network, to Sina Weibo, to WeChat, is a competitive advantage that many Internet companies are pursuing at all times. Fenghuangwang attaches the same importance to user experience as its counterparts, but it also continues to maximize the media's genetics and positioning as a strategy for differentiated competition.

Not only Fenghuang Sports, Fenghuang Wang has always been digging can really impress users, can promote social progress, both the value of judgments, but also humane feelings of the content. In such an era of drastic change, people even need such a guide in the face of values ​​or the confusion of reality. This is also Phoenix's agenda as the media. As Fenghuang Wang positioning - style, dare to play, there is temperature, true feelings. This is an extension of the property of the Fenghuang Wang media, but also the inheritance of the Phoenix high-quality genes.