Phoenix video "Savor" landing Phoenix TV

In the major video site squeezed his head into the living room occupancy people's television side, but obstruct the numerous times, the first video of the Phoenix has run in the forefront.

Recently, Li Ming, director of the original video of Phoenix revealed to the public, has just finished its home-made gourmet show "Savor" on the PC side and the mobile side of the Phoenix video. The upcoming official landing on Phoenix Satellite TV on July 5 will enable the premiere on the TV side, In the meantime, a special program "Speaking for Series" featuring another video of Phoenix Video featuring children and parents will also be broadcast simultaneously on Phoenix Satellite TV. Throughout the video industry in the pursuit of multi-screen interaction, network connection with the trend of the United States, Phoenix video two files made in the PC-side programs, mobile terminals, TV-side multi-screen output, the real sense of the Phoenix cross-border interaction in the media The first depth of integration.

As the first gourmet food show on the Internet, "Savor" was able to stand out in many food shows and reverse output to television stations, relying on wonderful content and excellent program quality. With the blind product system of "No contestants, ingredients, taste alone", the food competition among 70 culinary experts in the country, the spicy reviews of the super jury, and the "Douwei" presented a double vision and taste for the vast food products Enjoy the gourmet feast; In addition, during the World Cup, Phoenix video also will be "wonderful" wonderful from the online extension to the line, launched the main video O2O "Soybean Box", the show brand online and offline Double strengthen. No wonder in the "tongue 2" and Brazil World Cup two high ratings after the attack, "Struggle" still created a single set of flow of more than 20 million Internet original column high, which is sufficient to prove that users like the show.

This time "Struggle" successfully landed on Phoenix TV, in addition to a program quality affirmation, but also means that Phoenix in the depth of integration of the media took the lead in taking the first step across. At present, it is an industry trend that video websites sell back home-made programs to television stations. However, an adventure video "Lovers" produced by Youku was broadcasted on CCTV and the "Hero of Chinese Characters" on Fantastic Art landed on Henan Satellite TV. It was only occasional and shallow Cooperation, TV broadcast content is only streamlined after the Phoenix video due to Phoenix born from Phoenix, both in the same gene and genres in the media, in the whole media integration, communication and marketing is highly compatible, the program can be authentic in the Multiple platforms to cover and disseminate, which is inherent in other video sites unparalleled advantages.

Li Ming pointed out that the phoenix video "Struggle" and "say to the series" output Phoenix Satellite TV, Phoenix is ​​only the first step in the depth of multimedia integration. Next, accompanied by the continuation of the brand influence of the "Savor" program, Phoenix Video will also jointly organize "Family Banquet" events with gourmet dignitaries in this season's program to present all kinds of home-made snacks and specialties to the vast majority of food products. In addition, take over the "fight", the Phoenix video will also be released with documentary temperament and reality show elements of the food location program "find the taste," the "fighting" in the food contest contest sublimation to find the meaning of food and life perception on. By then, the program will be broadcast simultaneously in Phoenix Satellite TV, to play the Phoenix video to find, discover, taste gourmet all-media integrated marketing trilogy.