"Phone-In four" web game market search out the bottleneck key

Source: Internet
Author: User
Keywords Bottlenecks phone-in four
Editor's note: Some people say that 2008 is the year of Chinese web game, a time of the army, hundred flowers. Various themes, various types of web games have sprung up. By the 2009 global financial crisis, London to New York, from Tokyo to Shanghai, all walks of life, immobility, a gloomy gloom. Web game at this stage as the emerging industry has not been favored by the market, but the last two years of the web game industry in the market due to the success of a lot of domestic game manufacturers to attract the influx. According to the relevant data, in the total number of network game users of the sample, college education and above accounted for the proportion of 62.8%. Visible Web game's main user group belongs to the high consumption group, has the very strong purchase ability and the demand, this kind of user attribute will be the future webpage game advertisement and so on Value eruption Foundation. But the development of the Web game in 2010 again encountered the market chaos, the Shanzhai and homogenization of the Web game products continue to appear, China's web game market has a wide variety but the poor quality of the situation.  The previous web Game Summit Forum manufacturers and media are constantly exploring trying to find a most effective mode out of the current bottleneck stage. Innovation becomes the survival rule of the developer from the current point of view, the growth of the web game is beyond doubt, and its future development space is very broad. Innovation has become a major manufacturers more difficult issues, to be in a wide range of game products to stand out only by the novel play and theme.  Although the theme of the game is not easy to innovate, but the key is whether the manufacturer can accurately grasp the needs of players, as well as the game itself, creativity, quality control. Brilliant Interactive CEO Zhu Haiyan points out that the development of web games is the future, imitation is now, each game in the development of each link should adhere to the original, high-quality products in the market for a long time, the sustainable development of enterprises must be closely related to this.  You can see the most favored games are assembled players love the game elements and types of clever integration, meticulous responsible for the creation of the game, regardless of the game structure, screen, functional systems are very fastidious.  The key to independent innovation in web games is the ability of game manufacturers to treat players and the market in a calm, objective and responsible manner, based on the quality of the product itself, rather than the game as the focus of high returns for the short term. Low input, short cycle, high-yielding models look forward to the transformation of the Web game market high-speed development has attracted a large number of clients online games manufacturers to join a lot of investment, capital and manpower to make the original threshold of the lower web game market competition intensified, in order to occupy a "territory" in the industry, small and medium-sized manufacturers can only increase the  The fine packing one product, seeks in the relatively long research and development cycle to produce one in the quality can contend with the big manufacturer the High-quality products. "At present the whole industry is indeed such a development trend, but I think this is a good thing, for the entire industry," fast food "type of products ultimately lead to product quality is not high, uneven, rough production. Theoretically, aA good product to really develop, by the favor of the players, it is inevitable that after a long period of precipitation process can be developed, I think the industry in accordance with such a way down, will certainly be better, at the same time in this process can precipitate a good company and products.  "said Mr. Li Ming, an interactive project manager. Indeed, many players at present play the Web game as a small game, a lot of reason is that they played the development time is too short or even technology is not perfect products, so that they have a web game produced a misunderstanding of the definition.  Many research and development studios use hundreds of thousands of capital 35 months to develop a product, but they ignore the life of the Web game, a game life is limited to the game has the ability to play the decision. Industry urgently needs to rectify and standardize today's web games are facing a problem that can not be note, that is, the Shanzhai and homogenization of products flooded the market. A section and a different quality, specifications are different, the technology of the web game, began to appear in the market, you come to me, for is to make money. Since then, like dominoes, some vendors have fallen for "instant" benefits. In fact, no matter what industry, access to market recognition is extremely critical, credibility-is the basis for enterprise development, when the credibility of the destruction, it is difficult to establish again.  The current situation of web games calls for rapid establishment of an industry standard, or it will destroy the industry.  As the glorious interactive Zhu Haiyan said: As one of the culture and entertainment industry, the game industry, its power enough to affect a generation, the research and development enterprises should adhere to the style of self-discipline, in a formal way to promote products, the Web game industry to create a standardized environment, to promote the continuous development of the industry. Create a harmonious competition mechanism and market norms for developers to explore their potential power, output is a fine game.  For gamers, it is more than expected, the web game industry norms can continue to provide them with a lot of fresh game experience and feelings. Multi-type game fusion of the research and development model of the Web game market complex products, the use of multiple types of game fusion research and development model is undoubtedly the production of a distinctive game style products a good way.  Through a reasonable game type fusion, catch more players, because simple imitation is not to get the player to recognize this truth, is already most of the web game developers have known things.  Ms. Zhou, a bi-Chinese network, said in an interview that the game is now playing very similar, if you try to do some combination of web games and MMORPG, or more kinds of games to create a combination of game quality may be higher, more depth.  After all, the new type of game is not so easy to develop, and the use of such a model of the product is successful, will be accepted by the players and praised or unknown, but even if a new game online, it will definitely soon be back out of the game to merge in. Customer group segmentation to fine strategy although the current size of the Web game is not as good as the client game, but the Web pageGame users to enter and start all easier, in the future market share will be more and more trend.  However, the web game also has a low threshold, short life cycle, low user viscosity, game developers in the development of the game should first set up a good day of the game players, take market segments and boutique routes. Fantasy game nets Mr. Tangwen that a easy to let the player accept the product, the first is to make their own pertinence, that is, the game for the customer base. including what kind of experience the game can bring to the player.  Need to firmly grasp the core, targeted to do to cater to the needs of the players, all-inclusive customer positioning is not desirable, a normal game can only have a core play, the rest of everything is based on the core playing around this. The third session of the Web Games Peak forum to show you the "mystery" every year, many manufacturers and the media will discuss the future development of the Web game market, the successful holding of the first two sessions enables manufacturers to share development experiences and negotiate with each other to seek a standardized market to create a thriving web game industry.  In the face of the market this year, the bottleneck of the development of web games, the Summit forum for the major manufacturers to create a platform, through the industry experience summed up and shared, to find the crux of the development of China's web game advice. "Golden Page Award" Audition Time: April 19, 2010 00:00 to 12:00 May 10, 2010. Take the time to cast a vote of support for your favorite Web game. (Edit/Zhang Lei)
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