Phone manufacturers like to get together to release a new machine

User "once great":

Mobile phone industry has a very obvious phenomenon that mobile phone manufacturers like to get together to release a new machine, in April and May each year, there are September, there are a large number of new machines released. Why choose at the same time released new products?

Tencent Technology:

As users said, mobile phone manufacturers have released a new machine has a dense period, for example, the new machine released in September last year, including the Meizu MX3, Samsung Galaxy Note 3, Sony Xperia i1, millet 3, of course, the highest degree of attention IPhone5S, iPhone5C.

The reason why manufacturers do this may be because:

First, follow suit Apple

This phenomenon is more common, the first mobile phone manufacturers get together to do the smart phone is the success of the originating from the Apple iPhone. Later in the conference time, the form will refer to Apple.

For example, a large number of manufacturers released new machines in advance of the release of new Apple mobile phones in September last year. In doing so, it is intended to "take advantage of this opportunity." Many users know the release time of new mobile phones and they have the psychological expectation of new mobile phones. Also to "catch chase" Apple, grab users through the release of new products, to avoid the limelight Apple.

Second, aimed at "holiday economy"

Observed two new intensive release period, the spring of each March-May and September-October, it is not difficult to find a common characteristic, that is, the new machine will soon be released after the more significant holiday and holidays: China's May 1 , The Golden Week of November, and the Christmas shopping season in North America.

These festivals are the peak season for the sale of electronic and digital products. Consumers have time to buy new machines. At the same time, not only mobile phone manufacturers but also supermarkets and supermarkets will also hold promotional activities to "induce consumers".

Third, consumers are "illusion" confused

There may be another potential cause of this phenomenon, that is, the decline of exhibition mode, more and more handset manufacturers choose to hold a press conference to launch a new machine. This will also to some extent create a "false impression" that the new aircraft will issue.

The reason for this is "illusion" because in the previous exhibition mode, handset makers also focused on releasing new machines, but they were easily overwhelmed by the "machine sea" of the show. Now choose to publish a separate, more publicity efforts, it is easy to appear new machine release is very "intensive."

At the MWC Mobile World Congress in February last year, rumors of eight-core phones such as the Nokia Lumia EOS, the Samsung GALAXY Q folding screen phone and LG's eight-core handsets did not appear, and even the flagship product is very few.

Fourth, conducive to the formation of "Mobile Festival"

Intensive release and promotion, a strong publicity campaign, are likely to form a certain "mind" in the minds of consumers, so that consumers appear in the subconscious purchase demand.

Mobile phone manufacturers "no intention" to become a partnership between the "Mobile Festival", consumers can see it as a "collective bidding", handset manufacturers took turns holding a conference on stage, in order to showcase their products for consumers to " Bidding ", well to meet the consumer's" protagonist "desire. (Rising)