Phone world officially from today on sale

Central Broadcasting Network Technology May 4 news Following the May 1 Dixon pass, Su Ning Internet two virtual operators to start the 170 number appointment, the phone world officially from today on sale 170 number. This means that the virtual carrier's business will gradually come to an end. Experts said the next virtual operators will launch contract aircraft.

It is understood that the virtual phone brand under the virtual handset business "phone communications" in Hangzhou today officially released 170 numbers, will be open sales in the province soon. As a result, the world of handsets became the first privately owned company to officially launch the 170 number and enter the commercial phase of virtual carrier business.

In addition to the world of telephony, the system debugging of other virtual operators and basic operators has come to an end. Since the beginning of this month, most system operators will release their numbers. Most of the virtual operators will basically release their numbers in the second quarter. Currently known information is Ai Shide (12.60,0.26, 2.11%) will be put in the first few days of this month, Suning Internet number at the end of this month, the bus is expected to be put in the number in June.

In addition, Jingdong (rolling information) is not clear, the snail free card, phone world, 2 hours on-site service, etc. Section 170 products in the business model, tariff arrangements, service concept impact on the traditional telecommunications market.

Virtual operators are different from the basic characteristics of the basic operator

By using free voice, canceling roaming and accumulating traffic, the virtual operators have made the mobile Internet model obvious. These distinctive services are the biggest differences from the three basic operators.

Zou Xueyong, secretary general of China Virtual Operators Industry Alliance, told CNBC Technology that there are two major characteristics of virtual operators based on innovation different from the basic operators: First, innovations in communication capabilities. Users from the passive acceptance of tariff packages into the initiative to choose their own package with the match, and the monthly package tariffs are not clear, and can be resold, in addition, the cumulative flow of no time limit, and extended to the next month's tariffs, Users can also get interest for the next month's bill. Each virtual operator personalized customization, more user-centered flexible processing.

Second, the superposition of communication capabilities. Zou Xueyong said that virtual operators bring "self-mobile phone era" to users, and more for the services of people with a small minority of users. "170" segment is not only to provide the business of making and receiving text messages, but more importantly, the push of distinctive services opened by each virtual operator, and the users are more suitable for their package contents. Section 170 focuses more on business than on calling. Virtual carrier packages reduce tariffs to attract users to their respective mobile Internet portals. For example, Zou Xueyong is more of a club that likes to shop Choose the shopping-type "170" phone number, game users choose more to enjoy the game's "170" mobile phone number. At the same time, Zou Xueyong said that as the major virtual operators to distinguish between users through the business, if you want to enjoy a variety of different virtual carrier services, you need to open multiple numbers.

Experts: Tariffs will not impact the basic operators

In response to the impact of the tariff package introduced by the basic operators on the three major operators, Zou Xueyong told CCTV Technology interview that since the tariff package for the virtual operators is from the basic carrier, the entire industry is operating at a fee Package, there will be a downward trend, but does not have a virtual operator and the basic operators of the price war. Virtual operators pay more attention to rely on their own services to get customers sticky.

Zou Xueyong said in terms of the traffic that users are more concerned about, the traffic of the virtual operators is clearer. For example, he said, in the past, we did not know what the 100MB traffic would be and how much we spent on the 170th episode, how many movies we use with 100MB of traffic, and how much time we spent on mobile Internet. .

Contract machine is the next step

170 number has been on sale, Zou Xueyong said the contract machine will be the next step. Each of the virtual operators will launch customized handsets based on their respective high-end crowd. The price concessions are more aimed at the niche in some industries rather than the general public served by the basic operators.

Attached: some of the characteristics of virtual carrier business

Ali, Jingdong such an e-commerce business, although not yet announced a specific tariff packages and 170 product strategy, but it is not difficult to imagine its 170 products will be linked to its e-commerce platform for its customers to provide free flow of shopping mall exclusive privileges. In addition, the hot Internet nowadays may also be introduced into the Internet, perhaps "Hua Bao" and other products will soon appear in front of users, so that traffic calls can also generate interest.

The earliest announced package program phone world, has opened in Zhejiang Province 170 phone card appointment, but also promised to take O2O mode to provide users with two hours on-site service. Its O2O-based services are beyond the reach of basic operators.

The game is the most user sticky business, snail mobile After obtaining the virtual operator license the first action is to launch a no-load download platform - free store, to provide users with the game hundred percent free-flow download service. Free stores and free cards form the two core products that snails move "free of brands." For a period of time, snails will realize the PC-based terminal travel business. The three businesses will promote, penetrate and grow with each other based on the three business operations of free shop-based hand-travel service and virtual operation-based mobile service. Snail vice president and executive vice president of snail mobile SunDaHu said that in the future, players in the hands of the snail mobile 170 mobile phone number, may be his account in the game, and can thus enjoy the game privileges.