Photo album products how profitable

The most straightforward profit model for user intensive use of products (also known as toothbrush products) is brand advertising . The impact of the profitability of brand advertising is good only if the ad is intrusive and has a good place for ads. For camera360, Mito Xiu Xiu similar photographic tools products, brand advertising is that they will use the profit model; for social photo albums such as QQ space album, brand advertising or native ads to good. Next, let the reader a simple understanding of the profitability of photo products.

A slogan from Apple's website has given me a long time to think that the original article is "Do our best to leave only a better mark for the world." What have we really been able to do when we came to this planet? Entrepreneurs and engineers We have a wonderful product for the world, most people can only leave one thing - photos.

In the past, everyone was talking about Internet thinking. My point of view in Internet Meditations is that the nature of the Internet is just one - Connect. The most beautiful memory and the best preserved for people as an extension of eyeball and brain memory. Own, the most exciting moment. People undoubtedly cherish a great deal of enthusiasm for photos because life itself can give us too much touch. May Day holiday just ended, I intend to search the next photo album users upload data, originally thought Sina Sina microblogging will receive the most enthusiasm for life, carrying more people's photo needs, did not expect to find the most horrible data From qq space. During the May Day holiday, the number of single-day photo uploads in QQ space exceeded 510 million. This figure shows how people are keen to stay in the past, share the present and pay tribute to the future through some kind of connection.

When we are holding our moments, perhaps you have found that the most needed photo album Internet product has not shown a very good profit model in China. This is a real breakthrough in China's Internet in the past 20 years. Photo Most photo albums exist as basic services, occupying massive storage and traffic resources, but they are still unable to generate direct profits.

Where is Instagram in China? How to make profit?

I believe a lot of photo categories, album-type entrepreneurs will say that their products are China's instagram, but these products often do not have the core social genes instagram, so we have to face a reality: China's instagram is actually QQ space album, but QQ space mobile phone installation is large enough, Tencent may think that there is no need to separate the album into an app.

instagram is not profitable right now, but it's already trying out some native ads that try to get out of the app as much as possible, experimenting without breaking the experience. In my opinion, Instagram and QQ space album profit model can be one or more of branding ads, more charge for storage, topic or topic activities, and feedstream ads. Although both have no profit plans right now, huge traffic and storage costs will force them to come up with a profit sooner or later, but also to protect the precious user experience, which may also be the last piece of fat in the Internet advertising market Meat.

For such partial social photo album products, value-added services is a non-invasive experience, there is no invasive profit model, Tencent best at this trick, facebook is now learning this trick, this common in online games mode, It is also constantly proven in social networks. instagram If you use the value-added service model profitable, I personally think that is the most sensible option, the large registered active users scale is the best product scene outbreak of value-added mode.

For photo-based entrepreneurs, cloud storage free + pro mode fly it?

Photo storage is commonplace to speak of the natural cloud storage fre + pro mode scenes, a photo often 5-10m size, whether it is the user's mobile phone storage, or limit the amount of cloud storage space for those self-clan and love to travel people , Are very easy to fill, the question is how many users really intended to pay for this?

Chinese netizens prefer to use free stuff so far Tencent has done the most cow in terms of virtual service fees, but Tencent is a social networking-centric product. Photo-based entrepreneurs have to face even more ordinary users. Like and accustomed to the photo upload QQ space photo album reality. Users of photographic tools have their own positioning of a product, put you as a camera application, so the application of the camera and the surrounding business model profitability of the project and album categories will be great.

In front of this model, not only the QQ space album this mountain, but also Baidu, Tencent micro-cloud, millet cloud and some other basic common cloud services, cloud storage and these large companies have to compete for T-level storage space, which is Photo class startup company can not do. In my opinion, this model can be used as spare tire mode in parallel, but can not do serial, photo album type entrepreneurs should use this model as a defense, not an offense.

Photo album products, brand advertising and native ads

Brand advertising is the most straightforward profit model for user intensive use of products (also known as toothbrush products). Brand advertising can only generate great profit margins if it controls intruding advertising and has good ads. For camera360, Mito Xiu Xiu and the like photographic tools products, brand advertising is difficult to evade the profit model; for social photo albums such as QQ space album, brand advertising as native ads.

Photo album products are products that are inherently demanding to experience, advertisements on photographic tools products are viewed by users of the tool, advertisements for space album products can be viewed by users themselves or by friends, the former is applicable to push mode, and the latter is more suitable for Browse click mode.

In the era of mobile Internet, both brand advertisement and native advertisement add more parameters of accurate user location than pc internet, and can be more tail-end and precise, which is enough for the potential scope and scale of advertisement to reach a large order of magnitude. Of course, the mobile-side features of this ad product are not just for photo albums, but for the broader mobile ad serving.

Written in the last: I hope photo album entrepreneurs according to their product shape and user characteristics choose their own profitability model, in particular, caution is that the cautious into the enterprise photo album market, it appears to be an easy-to-pay user base, However, this is not their high-frequency use of the scene, rather to do Pisi, not chicken head.