Photo Depot in the name of entrepreneurship: A cup of coffee feel the new forces

In fact, in Beijing's entrepreneurial circle, garage coffee Since the beginning of a year ago, fame gradually accumulated, gradually recognized as "grassroots entrepreneurs gather."　　　　　　Although the coffee shop is in the second floor of a hotel in Zhongguancun, there is no façade and no conspicuous sign. Because of the visit of the SFC chairman Guo, the recent high exposure of the garage coffee, the reporter went to the garage coffee interview that afternoon, met from the television and network media peers.　　Garage Coffee co-founder Sue told reporters that they now receive 80-100 visitors a day, entrepreneurs, investors, government officials, financial institutions, lawyers, the media ... In fact, in Beijing's entrepreneurial circle, garage coffee Since the beginning of a year ago, fame gradually accumulated, gradually recognized as "grassroots entrepreneurs gather."　　Although the coffee shop in Zhongguancun, a hotel in the second floor, there is no street façade, there is no conspicuous signs, but into the hotel, saw the elevator door affixed to the "second floor non-stop" Note that the coffee shop is not to let people "worry". From the hotel back stairs to the second floor, the view of the coffee shop is very ordinary, bar tables and chairs, simple furnishings, to say there is nothing special, but the door on both sides posted on the numerous bulletin boards, "to seek entrepreneurial partners", "ask investors", and "self-recommendation", from here the reporter has begun to feel the entrepreneurial vitality of cafes,　　And then a few cups of coffee under the belly, whether it is mocha or latte, the reporter has tasted the taste of entrepreneurship. The garage, in the name of entrepreneurship, the theme of the café to name the "garage", the source of the two IT giants entrepreneurial experience.　　It is said that Bill Gates, the father of Microsoft, initially completed the development of the Windows interface in the garage, and Apple's father, Steve Jobs, also set up Apple Computer in the garage to embark on his legendary success. It is not difficult to find that this cup of coffee is called "garage" for early entrepreneurs. "The idea of opening a shop was very simple, and some of our partners thought it was a fun thing to do, because Beijing didn't have a place like that.　　"Garage Coffee co-founder he describes their" careers "," We drive a coffee shop and do business start-up services. " Yes, entrepreneurs just come to the garage, coffee, a cup of coffee will be able to enjoy a full day of open office environment, there is free network, conference rooms, as well as printing, fax and other office services. Garage Coffee does not have a fixed closing time, that is to say, the entrepreneur "overtime" to how late, the garage will not drive him away. "It's more about serving early entrepreneurs, the early days, the entrepreneurs who are still tackling the problem of food and clothing," he said. They are here to design their products, build a team, finish their initial ventures, have the luck to get an investment here, and then move out to set up a company.　　He said the current "stationed" in the garage of the entrepreneurial team has more than 10, the basic entrepreneurial direction are concentrated in the IT industry, most of them have many years of work experience, have the ability to operate projects. If you compare an entrepreneur to a caféBrown powder, the investor is the boiled coffee water. A cup of coffee is not without the two things, and in the garage, entrepreneurs and investors are also the absolute protagonist. He has met a variety of entrepreneurs and investors. He told reporters that entrepreneurs ask the most questions is: What to do? What happens when the product comes on line? And the question that investors ask the most is: where are the good entrepreneurs? Where's the hot spot? Where is the profit opportunity?......　　They all want to find the answer in the garage, and the garage does, which is why the garage fame is getting louder. For many entrepreneurs, registered company process long, high cost, garage collection to entrepreneurs this idea reflected to the relevant departments, quickly received feedback, the registered company's process from the previous 2 months shortened to 2 weeks, the cost from 15,000 yuan to 10,000 yuan, which actually helped the entrepreneur. In the process of dealing with the government, he also felt the government's strong desire to support entrepreneurship, "the government is also asking: What do entrepreneurs need?" This February, Zhongguancun Management Committee awarded the official plaque of the garage coffee "innovative incubator", and opened a green channel for the start-up enterprises entering and leaving the garage coffee.　　Sue is proud to say that with this plaque, the entrepreneurial team stationed here can enjoy the same preferential policy of Zhongguancun Science Park. For investors, garage Coffee is both a human resource base and a project resource pool. More importantly, it's free. ' The investors who came here were surprised at first, ' said he. Because in the general venture capital Operation Process, as the "matchmaking agency" role of the middleman will draw a certain proportion of commission, and the garage as a project and investors between the "intermediary" but dime. Sue? provided a set of figures, garage coffee opened so far, has helped 13 teams to get the investment, each team received more than 2 million dollars. For example, the technology blog that focuses on Internet entrepreneurship 36 Krypton came out of the garage. [Page] In addition to providing office space, garage coffee every Afternoon "brainstorming" is also to attract entrepreneurs "repertoire." In the corner of the café, a shared platform of stage, big screen and projector, every day, a wonderful speech, or entrepreneurs on the platform to preach their wisdom ideas, or investors to "preach" to entrepreneurs, or the successful entrepreneurs to share experience.　　Sometimes, at night there will be a variety of theme-sharing, attracting the next class of workers to participate, they may have tomorrow's entrepreneurs. The popularity of the café is growing, he estimates that, from this month, the café will be able to usher in profits, he attributed the success of the "Fortune this point too need this thing." But this "outbreak" of success let Su Ying and he into another kind of distress. They describe the current state of being: a two-year-long preparation for a shop, but unexpectedly, the coffee shop is soon on fire, a bit like a 22-year-oldWhen people need to be 30 years old to do things, from 1 to 5, suddenly jump to 10, they and the garage entrepreneurs as confused. During this time, the most they think about is that entrepreneurs are coming to the garage, and their time to serve entrepreneurs is dwindling. "I've only been home once in the last 11 days." I want to spend more time on the entrepreneur, I fear the customers are all over the top, but I can't get what they want. He's exhaustion was written on his face.　　　　How can the garage team improve "capacity"? Coffee is available in unlimited quantities, but what about startup services? How to make the garage mode develop well? The garage also wants someone to steer the way for its entrepreneurial path. A cup of coffee, feel the power of the chat in the garage, the way to drink coffee is not the same as other cafes, people carry their own cups from this table to drink to the table, they and each table of strangers can chat in full swing.　　Some people joke that the garage is not so much about coffee as it sells seats because sitting here chatting with people is more fun than drinking. Sharing is the spirit of the Internet and what entrepreneurs are willing to do.　　In the garage, every entrepreneur is willing to share his or her entrepreneurial stories with others. 1987-born entrepreneur Xiao Yi (alias), with a working abroad earned 30,000 yuan to return, to find 2 friends to start a business, the direction is to do the site. At that time he lived in the East Ring, away from the garage coffee in the North four ring, but he was a few cars a day back and forth, stayed for one months, during which he built the product structure.　　The time limit he set for himself includes buying a server, pay a friend wages and so on all expenses, 30,000 yuan if not to get investment, then go abroad to work, fortunately, not long before he met in the garage coffee to invest in his people, now his small team has 10 people, 120,000 yuan a day to pay. This is the first business story that the reporter hears in the garage coffee, also is the story that the pioneering circle is happening every day.　　If the entrepreneur was a "lucky chance" on the street, now there is a fixed place to "take a chance", of course, the possibility of finding investors is higher. "I was here for the first time yesterday, from 10 in the morning to 6 o'clock in the evening, and met 3 investors," he said. "has invested in life's second entrepreneurial process," Hu (alias) told reporters that this is the first time in his business is not conceivable, at that time, to see an investor to spend how much strength, how many road. In fact, his second venture has been invested, and he didn't come to the garage with the resources or a strong purpose, but it attracted him all of a sudden. "I came here early this morning because chatting with like-minded people can inspire their creativity, and the process of chatting is very enjoyable," he said. "In his view, the opportunities for exchange here are more valuable than the resources available." Of course, the exchange of opportunities is a broad sense of resources, and some investors chat and can not get the money, but the chat process will make entrepreneurs benefit. "There is aHuge demand for garage coffee, not "garage" chat, perhaps in the "car" chat. He admits that entrepreneurs need all kinds of support and need more pertinent advice.　　He likened it to a "cultural center", where all kinds of thinking and ideas can be freely galloping and unrestrained.　　What are we talking about? There's a story in here. Interview that day, reporters in the garage met the Agricultural Bank of China, Beijing Branch Cui president, he is with the will to support entrepreneurship to participate in the chat. Cui governor here heard the story of the entrepreneur with 30,000 yuan Cash ran 6 banks failed to open into basic households, the reason is the intangible capital threshold. Although some banks do not specify how much money below can not open basic households, but in business, the bank for each basic household services are the same, naturally, banks tend to raise the threshold.　　To talk about this real entrepreneurial dilemma with President Cui is a better way than a small entrepreneur running more than a few banks.　　There is also a developer to develop the app, in the garage met the head of China Unicom, a chat down, Unicom immediately the decision to invest in the project, but also put personnel and responsible for underwriting, this is in the garage will happen in the "surprise." Sue said, the busiest time of the day to talk to the night, more than 10 hours, talk to the energy of all, everyone in the store he is in the closet. Su Ying also revealed Mr Guo's visit to the garage, "We were unprepared, and he sat down to chat with entrepreneurs and investors here." "Visible, here, chatting is the greatest productivity. Many entrepreneurs also laugh that the process of chatting here with people also tempered their eloquence, you have to tell you in a very short time, what do you do, the business value of this thing. "To make every stranger in the conversation a VC, because when the opportunity comes, investors will give you up to 10 minutes." "[Page] mutual entrepreneurship, entrepreneurs are not alone in the mindset of most people, entrepreneurs are such a group of people: Have a dream, passion, enthusiasm, can work without sleep." But in fact, the unknown side of the entrepreneur is: need to persist, need to endure loneliness.　　But in the garage coffee, the entrepreneur is not alone. Su Ying Frankly, it is impossible to imagine the mutual assistance between entrepreneurial teams to the extent that it is now.　　They work together, give specific business advice, and help others create values that are sometimes more satisfying than their own. Journalists doubt that entrepreneurial ideas need to share the greatest extent possible to get the most authentic opinions and suggestions, the question is why entrepreneurs willing to open their hearts? Aren't they worried? For example, in the garage "stationed" entrepreneurs, currently focus on mobile applications, the largest number, they do not worry about sharing after being imitated, Even get beat up? He this answer: Technology has secrets, Business without secrets. Business models are open, and their skills are not learned. In any case, sharing and mutual assistance are complementary, and with mutual assistance, people are more willing toSharing, and more honest sharing, can get more valuable help. Not long ago, an entrepreneur with a magical sound board came to the garage, the sound of the audio plate to the spread of the spectrum and scope of the limit, in the absence of a sound-absorbing hood of the case to achieve the effect of directional transmission. Applied to the real life, can be made into a special function of the television, the sound will spread along a straight line, so that night to stay up to watch TV is not afraid to affect the family around.　　In the garage demo, many entrepreneurs think this is an interesting project, also have ideas, and some think that the project should not look for investors, but should find manufacturers, integrators, directly into production, and some give advice on how such a project should be able to operate more easily "immediate". Voice software and desktop games, these two seemingly amorites entrepreneurial direction also found in the garage "intersection", two entrepreneurs "to the top" rely on another entrepreneur Chang (alias) "lead the line."　　Chang with two entrepreneurs who do voice software and desktop games, feel that they can work together with a voice and friends to play with the online "killing", this good idea sounds particularly interesting, and see how two of entrepreneurs to bring "creativity" into reality. Mutual assistance between entrepreneurs is also an important force on the road to success. Because, in the opinion of Sue, entrepreneurship to achieve success must have the characteristics of "insist", entrepreneurial direction can be adjusted, products can be improved, but unswerving insist is indispensable.　　It is difficult to imagine, if in the entrepreneurial difficulties when no one to help one, "insist" two words is not easy. And in the entrepreneur Xiao Han (alias), it seems that the three categories of people to start the most successful: patent holders, professional managers, Fu second generation.　　First-time entrepreneurs tend to be too fanatical, he does not approve of college graduates to start a business, because in the current domestic environment, entrepreneurship needs a lot of social experience, or to accumulate a certain working experience, ready to invest in entrepreneurship. In the afternoon of the garage coffee, in the experience of "wheel chat" process, in addition to a strong sense of the entrepreneurial passion, innovation and vitality, the most impressive than the domestic entrepreneurial environment of the evaluation, the more consistent view is: entrepreneurial environment in the improvement, and believe will continue to the good direction of development.　　All levels of government, all kinds of institutions have devoted attention and enthusiasm to entrepreneurship. Entrepreneurial taste of Sweet bitter, bitter in the sweet like a very addictive coffee, mocha chocolate taste, latte milk taste, entrepreneurs love this sweet, but also know that only drink the bitter to taste sweet.